AMA Marketing and Sales Bootcamp

Greg W. Marshall, Ph.D.

Greg W. Marshall, Ph.D., is the Charles Harwood Professor of Marketing and Strategy at the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. He also holds a visiting appointment as Professor of Marketing and Strategy at the Aston Business School, Birmingham, UK.

Greg began his professional career in the retail industry, coming up through the ranks of Target Corporation. From there, he shifted over to roles in the consumer packaged goods (CPG) industry in product management and sales management for Mennen (acquired by Colgate Palmolive) and Warner-Lambert (acquired by Pfizer). His balanced professional background in marketing and sales leadership gives him a unique perspective on the challenges and opportunities in aligning the two customer-facing areas of an organization. 

A prolific publisher in the journals on core managerial issues in sales and marketing, Marshall also is the co-author of several top-selling textbooks around the world on marketing management, marketing principles, personal selling and sales management. In addition, he regularly engages with AMA as a facilitator of several key training offerings. Also, he has considerable experience as a consultant and trainer for various marketing and sales organizations. He recently completed a three-year term on the AMA Board of Directors and is Past President of the AMA Academic Council.

Dr. Timothy O’Brien

Dr. Timothy O’Brien is a Marketing academic and practitioner. As an executive in Orlando, FL, he has worked with Fortune Enterprises and Startups to help improve their digital and experiential marketing strategy. He currently works as the SVP of Business Development at EventLink. In addition, Tim owns and operates a Once Upon a Child retail franchise. 

Tim earned an Executive Doctorate in Business Administration from the Crummer Graduate School of Business at Rollins College in Winter Park, FL. His primary research focus is within Entrepreneurship and Digital Marketing, and he loves to work with firms that are focused on bridging the gaps between digital and physical customer relationships. In addition, he serves as an instructor at Rollins College, the University of Central Florida, and Flagler College.

Michael R. Solomon, Ph.D.

Michael R. Solomon, Ph.D., “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books, including Consumer Behavior: Buying, Having, and Being — the most widely used book on the subject in the world. Much in demand as a keynote speaker, Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand a deeper connection with their customers accomplishes that. 

Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises across a wide range of industries, regularly appears on television shows such as The Today Show, Good Morning America and CNN to comment on consumer issues. He is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time. Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing and retailing. His latest book is The New Chameleons: How to Connect with Consumers Who Defy Categorization (Kogan Page, 2021), which recently won the NYC Big Book Award in the Marketing & Sales/PR category. 

As a Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia, a seasoned industry consultant, and a successful author, Michael combines cutting-edge academic theory with actionable real-world strategies. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”