Digital Marketing Bootcamp (Day 1)

You must be registered and confirmed prior to the conference.

The Digital Marketing Bootcamp at the 2022 AMA International Collegiate Conference is a two-day workshop that takes attendees through an interactive session covering core concepts in digital marketing strategy. Learn how to put together a digital marketing plan for any occasion with frameworks used by modern digital marketers. You’ll get hands-on with digital marketing tools that will make you a better analyst and decision-maker.

At the end of this workshop, attendees will be able to have smart conversations with recruiters, job interviewers, and key stakeholders in their first marketing roles.

Dr. Scott Cowley

Assistant Professor of Marketing & Director of the Digital Marketing & eCommerce Program, Western Michigan University

Perfect Pitch Virtual Edition: Round 1

Be part of a fast-paced pitch competition, now part of the virtual edition of ICC! While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90-second interview in which you position yourself as being “right for the job.”

This is a skill that every marketing professional needs to develop. Like an elevator pitch competition, your goal is to provide 2-3 key selling points why you are an ideal candidate and then support these qualifications with examples. The end goal is to close the deal and get hired!

A Final Round will take place on Saturday, March 12, with the winner and top-performing students announced at the Collegiate Awards Banquet on Saturday, March 19.

The virtual edition of Pitch Perfect will only be open to virtual ICC participants. If you are registered to attend ICC in Chicago, we encourage you to sign up for the in-person edition of Perfect Pitch.

The Virtual Edition of Perfect Pitch is sponsored by:

Chapter President Virtual Networking

Connect with other Collegiate Chapter Presidents within the entire AMA network, as you reflect on the year so far, and get your chapters ready for continued success in the year ahead.

Faculty Advisor Virtual Networking

Connect with fellow Collegiate Faculty Advisors within the entire AMA network, sharing reflections, best practices, and support as you work with your students.

Virtual Kickoff and Keynote

Join us for the virtual kickoff to ICC, featuring an “Ask Me Anything” Keynote Chat with Michael McCullough, Executive Vice President and Chief Marketing Officer for the Miami HEAT!

Michael McCullough

Executive Vice President & Chief Marketing Officer, Miami Heat

Virtual Social Scramble

Connections are at the core of the ICC experience, and the virtual edition will be no exception. Join us for a fun evening of meeting and connecting with other ICC attendees from around the world!

Session 1: Selling the Sizzle: How to Make Yourself Notable & Quotable

Join marketing and media maven Shanita Akintonde as she shares her presentation, “Selling the Sizzle: How to Make Yourself Notable & Quotable.” This session offers an “insider’s view” on what the best brands do to remain on top and how you can do the same.

Shanita Baraka Akintonde

Professor, School of Media Arts, Columbia College Chicago

Session 2: Professional Services Marketing, Personal Branding, and Job Hunting - Oh My!

Join this session to learn more about what it looks like to have a marketing career in professional services – a multi-trillion dollar industry which includes services such as accounting, architecture, engineering, law, and management consulting.

Jamese will share with you what a day in the life of a professional services marketer entails and walk through a short case study on developing a marketing strategy for a service. During the second half of the session, she will discuss the importance of building your personal brand and practical steps every college student should consider to help them land a marketing job or an internship – in any industry.

Jamese James Cherry

Marketing Manager, Global Law Firm

Virtual Perfect Pitch Finals

Virtual Perfect Pitch finalists will have one more opportunity to compete, as judges from Riddle & Bloom determine the winners.

Winners will be announced as part of the Competitions Awards Ceremony on Friday, March 18th, which will be live-streamed to virtual participants.

The Virtual Edition of Perfect Pitch is sponsored by:

Session 1: Selling the Sizzle: How to Make Yourself Notable & Quotable

Join marketing and media maven Shanita Akintonde as she shares her presentation, “Selling the Sizzle: How to Make Yourself Notable & Quotable.” This session offers an “insider’s view” on what the best brands do to remain on top and how you can do the same.

Shanita Baraka Akintonde

Professor, School of Media Arts, Columbia College Chicago

Session 2: Professional Services Marketing, Personal Branding, and Job Hunting - Oh My!

Join this session to learn more about what it looks like to have a marketing career in professional services – a multi-trillion dollar industry which includes services such as accounting, architecture, engineering, law, and management consulting.

Jamese will share with you what a day in the life of a professional services marketer entails and walk through a short case study on developing a marketing strategy for a service. During the second half of the session, she will discuss the importance of building your personal brand and practical steps every college student should consider to help them land a marketing job or an internship – in any industry.

Jamese James Cherry

Marketing Manager, Global Law Firm

Session 1: Professional Development

Session 2: Community & Social Impact

Session 3: E-Board Leadership/Chapter Planning

Session 4: Fundraising

Session 5: Membership

Session 6: Communications

Digital Marketing Bootcamp (Day 2)

You must be registered and confirmed prior to the conference.

The Digital Marketing Bootcamp at the 2022 AMA International Collegiate Conference is a two-day workshop that takes attendees through an interactive session covering core concepts in digital marketing strategy. Learn how to put together a digital marketing plan for any occasion with frameworks used by modern digital marketers. You’ll get hands-on with digital marketing tools that will make you a better analyst and decision-maker.

At the end of this workshop, attendees will be able to have smart conversations with recruiters, job interviewers, and key stakeholders in their first marketing roles.

Dr. Scott Cowley

Assistant Professor of Marketing & Director of the Digital Marketing & eCommerce Program, Western Michigan University

Collegiate Chapters Council Spring Meeting

The third quarterly meeting of the AMA Collegiate Chapters Council (Closed to CCC and Support Center Staff)

Early Registration and SABRE Business Simulation Student Check-in

Whether you’re participating in a Thursday morning activity or just want to beat the rush, pick up your badge Wednesday afternoon!

Registration

Come check-in, get your badge and more information on the event.

SABRE Business Simulation

SABRE provides the framework which immerses the participants in a dynamic, competitive situation. Teams may add and withdraw products from the marketplace as well as advertise, price, distribute and design those products to best fit varying market segments.

The 2022 AMA ICC Business Simulation is sponsored by:

Case Competition Finals

The 2022 Case Competition finalists will have the opportunity to showcase their talents and compete for First Place, in front of judges from Amazon Prime Student. The session is closed to competition finalists only.

The 2022 ICC Case Competition is sponsored by:

Chapter Exhibit Set Up

Important: Confirmed chapters must send at least one representative to check-in by 12:00 pm or risk losing your space in the competition.

Chapter Exhibits Competition participants should check in on Thursday, March 17 before 12:00 PM to pick up their booth assignment and Chapter Exhibits rules and guidelines. Chapter Exhibits need to be set up by no later than 2:30 PM.

Host Chapter Meeting

ICC Host Chapter representatives will be meeting to prepare for the conference ahead.

Undergraduate Research Competition

The Undergraduate Research Competition (formerly the Student Poster Session) is a great way for your peers to showcase their research. Support your student peers and stop by, check out their posters, and ask questions! Research posters shown will include topics in the field of marketing, market analysis, market research, positioning maps, and more.

New Advisor Workshop

For new Faculty Advisors: Get tips from the pros on being the best advisor you can be!

What to Expect at 2022 ICC

Whether this is your first time or you’ve attended the AMA International Collegiate Conference in the past, we have so much to share with you, especially after such a long time since we have been able to come together in person! We have an exciting, educational and fun weekend planned, with a wide variety of choices. Join us for this quick session that will explain the schedule and we’ll recommend some of the “can’t miss” activities happening this weekend, and talk about the new changes for 2022.

Presidents Council Roundtables & Reception

We invite all Collegiate Chapter Presidents and Presidents-Elect in attendance at ICC to be part of this welcome reception.

Faculty Reception

Hosted by the Collegiate Chapters Council, we invite all Faculty Advisors in attendance at 2022 ICC to be part of this welcome reception.

Social Scramble and T-Shirt Exchange

Join us for this fun-filled, high-energy networking session and get to meet your fellow Conference attendees and have a chance to win some prizes!

Do you have extra chapter/school T-shirts? Don’t forget to bring them with you to exchange with other attendees!

Opening Kickoff. Parade of Chapters, & Keynote (Live-streamed)

Let’s kick off the in-person portion of ICC 2022, featuring the Parade of Chapters and Keynote Speaker Roy Broderick, Jr., President & CEO of Authentique!

Roy Broderick, Jr.

President & CEO, Authentique

Chapter Exhibit Competition

The Collegiate Chapter Exhibits Competition is a can’t-miss highlight of the AMA International Collegiate Conference. These exhibits, presented in trade show fashion by AMA collegiate chapters, give chapters an opportunity to be creative and show off their accomplishments. Fellow students, as well as guest judges, will select the winners!

Chapter T-Shirt Competition

The Chapter T-Shirt competition invites chapters to design and showcase a shirt that represents their chapter/university spirit, and students attending ICC will have the opportunity to view and vote on the winning Chapter T-shirt. Make sure you cast your vote on Cvent! 

The 2022 AMA ICC Chapter T-Shirt Competition is sponsored by:

Registration

Come check in, get your badge and more information on the event.

College 2 Career Expo in General Session Open

Don’t miss the opportunity to gain hands-on career advice and network with recruiters from around the country during the 2022 College 2 Career Expo! This experience includes:

• Connections with recruiters
• Skill-up Stations: One-on-one appointments to get tips about resume development, interview prep, or LinkedIn/social media presence
• Professional headshot station

The Skill-up and Professional Headshot Stations are only available by appointment during the in-person ICC experience, starting Thursday, March 17. Please visit the ICC virtual platform for more details on how to secure your spot. 

DEI in Marketing Panel

Take part in important conversations about how as marketers, we can continue to rise to the call to strive for a more diverse, equitable and inclusive tomorrow.

Marketing Strategy Competition (AM)

The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.

This one is all using your knowledge and experience to react quickly to come up with a case solution.

You have the option of participating in this morning session, or during the afternoon session starting at 2 p.m.

Perfect Pitch

Important: You must be registered and confirmed for Perfect Pitch prior to the conference.

The 120 individuals who signed up pre-conference will be competing in this fast-paced pitch competition! While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90-second interview in which you position yourself as being “right for the job.”

This is a skill that every marketing professional needs to develop. Like an elevator pitch competition, your goal is to provide 2-3 key selling points why you are an ideal candidate and then support these qualifications with examples. The end goal is to close the deal and get hired!

A Final Round will take place on Saturday morning, with the winner and top-performing students announced at the Collegiate Awards Banquet on Saturday, March 19.

The 2022 AMA ICC Perfect Pitch Competition is sponsored by: 

Faculty Paper Sessions

Faculty sessions will consist of refereed paper presentations based on the submission of extended abstracts that have been accepted.

All papers will undergo a double-blind review process. Accepted papers will be published digitally on the AMA website.

Session 1: Can You Shift From Storytelling to Storydoing?

Great marketers are strong storytellers who can pivot and swerve with a moment’s notice. They view challenges and opportunities with a 360-degree lens. And they move quickly and decisively. This session will be fully interactive. You’ll be on your feet; you’ll make quick decisions; you’ll sharpen your listening skills; and find new ways to network with others at this conference.

Bill Imada

Chief Connectivity Officer, IW Group

Session 2: Landing A 6 Figure Sales Job

The transition from college to corporate America can be one full of questions. The question that I hear most often is, “How can I make 6 Figures”. This session will be jammed packed with information that will guide the attendees into successful sales careers. I will provide insight on the power of networking, why an internship is important, and why you have to follow up.

Noel Collier

Founder & CEO, Noel Collier Group

Session 3: Diversity in Marketing: It's Not One-Size-Fits All

One size may fit all when it comes to some things, but that method doesn’t quite fit for diversity in marketing and advertising. In today’s world of shifting demographics, the need for understanding diversity is as important as ever. Learn how to connect and engage with diverse targeted audiences, while leveraging creativity, experience and perspectives to drive innovation and business growth.

Nicole A. Thomas, MPA/MBA

Founder & CEO, Nicallyss Creative Group

Session 1: Multicultural Marketing Can Be Mastered By Anyone

The world is changing, shifting, moving. Are you up on the shifting marketplace? Do you have to be from a diverse community to be an effective multicultural/intercultural marketer? No. But if you lean in, pick yourself up when you slip, and persevere, you can all be great marketers.

Bill Imada

Chief Connectivity Officer, IW Group

Session 2: Landing A 6 Figure Sales Job

The transition from college to corporate America can be one full of questions. The question that I hear most often is, “How can I make 6 Figures”. This session will be jammed packed with information that will guide the attendees into successful sales careers. I will provide insight on the power of networking, why an internship is important, and why you have to follow up.

Noel Collier

Founder & CEO, Noel Collier Group

Session 3: Diversity in Marketing: It's Not One-Size-Fits All

One size may fit all when it comes to some things, but that method doesn’t quite fit for diversity in marketing and advertising. In today’s world of shifting demographics, the need for understanding diversity is as important as ever. Learn how to connect and engage with diverse targeted audiences, while leveraging creativity, experience and perspectives to drive innovation and business growth.

Nicole A. Thomas, MPA/MBA

Founder & CEO, Nicallyss Creative Group

Sales Competition

The 2022 AMA ICC Sales Competition is sponsored by: 

Lunch

Faculty Luncheon

Marketing Strategy Competition (PM Session)

The Marketing Strategy Competition takes place at the 2022 AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.

SABRE Recap

Learn more about the SABRE Business Simulation Competition that took place on Thursday. Everyone is welcome to learn more about SABRE for next year’s competition and the world of competitive market simulations. Plus, the winners will be announced!

The 2022 AMA ICC Business Simulation Competition is sponsored by:

Session 1: Professional Development

Session 2: Community & Social Impact

Session 3: E-Board Leadership/Chapter Planning

Session 1: Fundraising

Session 2: Membership

Session 3: Communications

Competitions Ceremony & Keynote (Livestreamed)

We will be announcing and celebrating this year’s competition winners, and hearing from our third 2022 ICC keynote speaker, Carly Zipp, Head of B2B Marketing for TikTok!

Breakfast

Join us for breakfast as we get the final day of 2022 ICC underway. This breakfast is geared towards student participants.

College 2 Career Expo in General Session Open

Don’t miss the opportunity to gain hands-on career advice and network with recruiters from around the country during the 2022 College 2 Career Expo! This experience includes:

• Connections with recruiters
• Skill-up Stations: One-on-one appointments to get tips about resume development, interview prep, or LinkedIn/social media presence
• Professional headshot station

The Skill-up and Professional Headshot Stations are only available by appointment during the in-person ICC experience, starting Thursday, March 17. Please visit the ICC virtual platform for more details on how to secure your spot. 

Faculty Advisor Breakfast

Join fellow faculty advisors for breakfast, as we get the final day of 2022 ICC underway.

Perfect Pitch Competition Finals

Finalists for the in-person edition of Perfect Pitch will have one more opportunity to compete, as judges determine the winners.

The 2022 AMA ICC Perfect Pitch Competition is sponsored by:

Marketing Strategy Competition Finals

Finalists for the Marketing Strategy Competition will have one more opportunity to compete, as judges determine the winners.

Sales Competition Finals

Finalists for the Sales Competition will have one more opportunity to compete, as judges determine the winners.

The 2022 AMA ICC Sales Competition is sponsored by:

Session 1: Selling the Sizzle: How to Make Yourself Notable & Quotable

Join marketing and media maven Shanita Akintonde as she shares her presentation, “Selling the Sizzle: How to Make Yourself Notable & Quotable.” This session offers an “insider’s view” on what the best brands do to remain on top and how you can do the same.

Shanita Baraka Akintonde

Professor, School of Media Arts, Columbia College Chicago

Session 2: Stories from an Undercover Outsider: A Primer on Diversity, Equity, and Inclusion

Diversity, equity, and inclusion (DEI) discussions are filled with evolving concepts and terms; even the most well-intentioned person can inadvertently exclude members of marginalized groups. This entry-level, story-driven session will provide you with the tools you need to begin navigating these increasingly common interactions.  With good humor and hope, Erik Rueter, a queer individual with a managed mental illness, will share his personal experiences as an “undercover outsider” while leading you through exercises designed to build awareness and empathy for a variety of underrepresented groups.

LEARNING OUTCOMES

There are four key outcomes for this session. Participants will be able to:

1. define commonly used DEI terms;
2. share resources about marginalized groups with their chapters;
3. identify human-centered design methodologies that can be used to enhance DEI initiatives; and,
4. implement changes in their own sphere of influence that will build a micro-culture of inclusion.

Erik Rueter, PMP, PMI-ACP

Project Manager, American Marketing Association

Experiences Speaks: Session 3

Frederick Brown

Senior Sales & Strategy Operations Associate, LinkedIn

Session 1: Selling the Sizzle: How to Make Yourself Notable & Quotable

Join marketing and media maven Shanita Akintonde as she shares her presentation, “Selling the Sizzle: How to Make Yourself Notable & Quotable.” This session offers an “insider’s view” on what the best brands do to remain on top and how you can do the same.

Shanita Baraka Akintonde

Professor, School of Media Arts, Columbia College Chicago

Session 2: Stories from an Undercover Outsider: A Primer on Diversity, Equity, and Inclusion

Diversity, equity, and inclusion (DEI) discussions are filled with evolving concepts and terms; even the most well-intentioned person can inadvertently exclude members of marginalized groups. This entry-level, story-driven session will provide you with the tools you need to begin navigating these increasingly common interactions.  With good humor and hope, Erik Rueter, a queer individual with a managed mental illness, will share his personal experiences as an “undercover outsider” while leading you through exercises designed to build awareness and empathy for a variety of underrepresented groups.

LEARNING OUTCOMES

There are four key outcomes for this session. Participants will be able to:

1. define commonly used DEI terms;
2. share resources about marginalized groups with their chapters;
3. identify human-centered design methodologies that can be used to enhance DEI initiatives; and,
4. implement changes in their own sphere of influence that will build a micro-culture of inclusion.

Experiences Speaks: Session 3

Frederick Brown

Senior Sales & Strategy Operations Associate, LinkedIn

Winning Case Presentation (Livestreamed)

The winning Case presentation will be presented immediately after a brief introduction.

Please note: The winning Case presentation will be live-streamed to the Cvent platform, but will not be available on-demand, so be sure to tune in live!

The 2022 AMA ICC Case Competition is sponsored by:

Marketplace Marketing Simulations

Startup a new marketing division for a large, international company. Your goal? Launch a revolutionary new product line.

Test your marketing skills in this unknown market. Can you satisfy demanding customers, beat aggressive competitors, and earn big bucks in this innovative marketing simulation?

The 2022 AMA ICC Marketplace Marketing Simulation is sponsored by:

Chapter Awards Banquet (Livestreamed)

Join the AMA Support Center, ICC Co-Chairs, and Collegiate Chapters Council… as they present awards to the AMA Collegiate Chapters for excellent work completed during the year, and recipients for our various individual awards. Let’s bring ICC 2022 to an AMAzing close!

Doors open at 5:00 PM. Dinner Buffet closes at 7:00 PM.

Business or evening attire required.