Nathan Grawe

Dr. Nathan Grawe is the Ada M. Harrison Distinguished Teaching Professor of the Social Sciences and Professor of Economics at Carleton College.  He is a labor economist whose work examines intergenerational connections in education and labor market outcomes.  Nathan’s book, Demographics and The Demand for Higher Education (Johns Hopkins University Press, 2018) examines how recent demographic shifts are likely to affect demand for higher education.  In a follow-up project, The Agile College (Johns Hopkins University Press, 2021), Nathan draws on interviews with higher education leaders to provide examples of how proactive institutions are grappling with demographic change.

B. Da'Vida Plummer

B. Da’Vida Plummer, Co-Executive Director of Fellowships at Auschwitz for the Study of Professional Ethics (FASPE), is a six-time Emmy award winning journalist and former dean of the Scripps Howard School of Journalism and Communication at Hampton University.

Aaron Draplin

Aaron Draplin of the Draplin Design Co. lives and works in Portland, Oregon. He makes graphic design stuff for rock bands, comedians, restaurants, sporting goods and leftie politicians. He’s traveled the world telling his story, with over 450 speaking fiascos under his belt. He co-created Field Notes with his older brother Jim Coudal, and their memo books are sold in over 2,500 stores worldwide. His seven Skillshare classes are raging along, teaching students all over the world. He recently released his first two typefaces on ddcfonts.com. His first book titled “Pretty Much Everything” came out on May 17, 2016 on Abrams Books and is in its eighth printing. The roster of DDC Merch is up to 285 products, which you’ll find at DDC merch tables or in his online shop. Aaron prides himself on a high level of craftsmanship and quality that keeps him up late into the wet Portland night.

Aaron’s keynote will take place in Denver, Co, at the virtual event, but will be livestreamed for all virtual event registrants.

Sara Wachter-Boettcher

Sara Wachter-Boettcher is an author, speaker, coach, and strategist dedicated to changing design and tech for good. She’s the founder of Active Voice, a coaching and training company helping organizations build radical, courageous leadership practices.

Her most recent book, Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech, was named one of the best tech books of the year by Wired. She also wrote Design for Real Life (with Eric Meyer) and Content Everywhere, and has been published in The Washington Post, The Guardian, and McSweeney’s. Find her at home in Philly, on Twitter @sara_ann_marie, or at sarawb.com.

Sara’s keynote will take place in Denver, CO at the in-person event, but will be livestreamed for virtual event registrants.

Tom Hayes

Tom Hayes is the Dean of the Williams College of Business at Xavier University. In his forty-five years, he also served as Chair of the Marketing Department and as the Director of Institutional Advancement.

Tom was a founding partner of SimpsonScarborough. He founded the AMA’s Symposium for the Marketing of Higher Education. He was on the board of the local chapter for 10 years and served as VP twice on the national board of the AMA in the Services and Marketing Management divisions.

Tom has won CASE’s Crystal Apple award and has had two books published by CASE. They are Marketing Colleges and Universities from a Services Perspective (September 2009) and was the recipient of the Alice Beeman Award for scholarship excellence in its field and University Marketing Mistakes: 50 Pitfalls to Avoid co-authored with Roy Adler (March 2008). He also published Marketing Professional Services, with Philip Kotler in 2002.

Travis Hauer

While Travis has only been in the world of higher education for a little over one year, his background in digital marketing covers the past decade. His experience encompasses working for large corporations like Berkshire Hathaway Media managing SEM campaigns for dozens of businesses, to managing a single brand in the competitive landscape of ecommerce. In his free time he enjoys fly fishing, gaming and spending time outside with his wife Alex and two dogs, Mo and Stevie.

Katie MacInnes

Katie has spent almost 20 years cultivating a breadth of marketing expertise across corporate, agency and non-profit sectors. From project management to data analysis, copywriting to website management, Katie has become a jill-of-all trades. She has managed accounts for theme parks and luxury resorts, but her heart is in higher ed. You can find her in Greensboro, NC plotting the next strategic way to recruit and retain students as the Director of UNCG’s Office of Enrollment Communications.

Katie has presented at: EduWeb 2019 – No Budget? No Problem!: How UNC Greensboro Managed a Website Redesign on a Shoestring [Winner: Best in Track]  SunGard Summit (now Ellucian Live) 2011 – BRM Campaigns: Build with the Future in Mind  and BRM Implementation: Minimizing Stumbling Blocks.

Arbazz Niami

Arbazz is an award-winning higher education marketer, social entrepreneur, and doctoral student. Arbazz specializes in digital strategy, big data and humanitarian action and increasing access to higher education through enrollment marketing. In his role as Director of Digital Marketing, Arbaaz has grown Claremont Lincoln University’s student acquisition by over 300% and was awarded the 2019 American Marketing Association for Higher Ed Marketer Team of the Year.

Arbazz is also the Founding President of Sahaba Initiative, a nonprofit that provides low-income families with support to overcome poverty in San Bernardino. The organization was awarded the 2018 California Nonprofit of the Year award. Through his work in digital marketing, Arbazz has raised more than $5 million for nonprofits. Arbazz was nominated to the board of the King Center Foundation. He was named American Advertising Federation’s 2016 Young Achiever of the Year Award and landed on the California 30 Under 30 list.

Kamilah Lewis

Kamilah Lewis is Director of Accounts and Strategy within EAB’s Marketing and Enrollment Solutions division. In that capacity, she oversees a wide range of digital-marketing project types, including the design, implementation and management of college websites. Kamilah’s particular areas of interest include search-engine optimization and audience segmentation as they apply to undergraduate recruitment marketing.

Esra Hashem

Esra Hashem is the director of marketing and communications at California State University, Bakersfield. She holds a bachelor’s degree in journalism, a master’s degree in student affairs and a doctorate in educational leadership from California State University, Fresno. She has earned 15 awards and honors for her work in journalism and higher education marketing. Her research interests include: higher education branding, social justice, critical race theory, critical discourse studies, alumni relations, institutional philanthropy and neoliberalism.

Neha Agrawal

Neha Agrawal is the Director of Enrollment Marketing and Communications at Rice University. She is responsible for developing the strategic marketing vision to achieve enrollment goals at the university. This includes developing a cohesive brand identity, overseeing production of all marketing material (print, social, web etc.), and determining methods to enhance communications for the enrollment division. Neha received her B.A from Northwestern University and her MBA from Kellogg School of Management. Prior to joining Rice University, Neha worked in marketing at PepsiCo and for a sales and marketing consulting company.

Alexia Koelling

Alexia Koelling is a communications planning specialist with more than 15 years of experience leading multifunctional teams. Throughout career in media strategy, consulting, and account management, she’s helped clients push through their biggest challenges, plan for the future, and surpass their own boldest goals. As Executive Vice President and Lipman Hearne’s director of account management, her expertise and tenacity are foundational ingredients in our clients’ success. She has worked on more than 30 client engagements including University of Pittsburgh, Gonzaga, Vanderbilt University, BYU and University of Tennessee.

Alexia holds a B.A. in history from the University of Chicago and is a Master Project Manager (AAPM). An avid runner, Alexia also serves as a volunteer running coach and pace leader for CARA and I-Run’s marathon program. Co-author “Navigating a brand ‘bounce back’ after a near closure: Sweet Briar College’s ‘fierce’ brand refresh,” Journal of Education Advancement & Marketing.

Marina Cooper

Marina Harrison Cooper is Assistant Vice President for Integrated Marketing and Brand at Johns Hopkins University, leading the creation, execution, and management of its comprehensive marketing and branding program. Prior to her role at Hopkins, Marina was Vice President for University Marketing and Communications at Towson University, where she led all aspects of university communications and marketing aimed at advancing TU’s reputation for academic excellence and institutional impact, including a comprehensive rebranding initiative.

Marina holds undergraduate and graduate degrees (MBA) from University of Maryland and the IEM (Institute for Educational Management) from Harvard University’s Graduate School of Education.

Jeff McClellan

Jeff McClellan is Director of Publications & Graphics at Brigham Young University, where he leads a team of editors and designers in creating more than 400 publications and communication pieces annually (print and digital) to help BYU communicate with key external audiences. A magazine editor by training, he served as editor of BYU’s award-wining magazine for more than 15 years before assuming his current role.

Jeff also served on the CASE District VII Board of Directors for seven years (2010-2017) where he contributed to strategy, leadership and program planning.

Jeff holds B.A. in Journalism from Brigham Young University, as well as an M.S. in Journalism from Northwestern University.

Gabriel Welsch

As Vice President, Marketing and Communications at Dusquesne, Gabriel Welsch oversees strategy and operations for media relations, Web communications, marketing, advertising, printing, publications and internal communications. Prior to his appointment at Duquesne, Welsch served in several executive functions at Juniata College overseeing marketing operations as well as fundraising and alumni relations. While there he led campaigns that raised more than $95 million.

He is past-president of the board of directors of CUPRAP: College and University Public Relations and Associated Professionals, and is a regular presenter at conferences on topics related to fundraising and marketing.

A native of Maine, Welsch earned his bachelor’s and master’s of fine arts degrees in English at Penn State. He is the author of four books of poems, as well as scores of short stories, book reviews and essays appearing in national literary periodicals. He teaches writing occasionally for the Writer’s Center at the Chautauqua Institution.

Christy Kelly

As SVP, Director of Account Management at Gatesman, Christy leads strategic, data-driven teams to deliver creatively-charged and integrated work that provides clients smart solutions to their most pressing challenges.

A proven marketing and communications strategist, Christy brings over a decade of experience and a fresh perspective on how the intersection of advertising, marketing, and communications can come together synchronously to achieve remarkable results. An agency veteran, whose experience also includes the added benefit of working in corporate brand teams at State Farm and Discover.

Christy provides insight and oversight across the higher-ed practice, and she and her team provide a full range of best-in-class account service and leadership. From rebranding and positioning, to program launches and reputation campaigns and student enrollment and engagement, Christy’s passion and expertise are unrivaled. Her client experience includes Rochester Institute of Technology, Michigan Ross School of Business, Rutgers, Johns Hopkins and Case Western Reserve University.

James Cleaver

James leads the University of Michigan Ross School of Business’ Brand Management and Marketing Intelligence team, responsible for developing, executing, and measuring the school’s degree program and overall brand marketing strategies. At Michigan Ross, James’ experience spans brand and marketing strategy, new program launches, growth strategies, marketing technology implementation and team design. He has also served as an adjunct lecturer, teaching undergraduate students.

Prior to joining the University of Michigan, James was Partner, Planning Director at Ogilvy & Mather New York, leading strategy for some of the U.S.’s most iconic brands: UPS, American Express and Kool-Aid. James is a graduate of WPP’s prestigious Fellowship program, during which he worked at group companies in London and New York. James is a graduate of St. John’s College at the University of Oxford.

Emma Candelier

Emma Candelier is Director of Communication at the University of Virginia’s School of Data Science, previously serving as Assistant Dean of Graduate Marketing & Recruiting at the McIntire School of Commerce. She was instrumental in launching new programs within a competitive landscape while developing the customer journey from admissions through alumni. She previously worked in public relations for the Philadelphia and Minnesota orchestras and holds a bachelor’s degree in cello performance from Rice University.

As the Senior Assistant Dean for Communications at Georgetown University’s McDonough School of Business, Teresa Mannix is responsible for content strategy, publications, design, social media, media relations, dean’s office communications and rankings. Prior to McDonough, she was Director of News and Public Information and university spokeswoman for the University of Mary Washington. She holds a bachelor’s degree in journalism from the University of Mary Washington and a master’s degree in communications from George Mason University.

Teresa Mannix

Nicholas Balk

Nick possesses nearly 15 years of enrollment management and enrollment marketing experience. As an enrollment planner, he has led successful Student Search campaigns, utilizing CRMs such as Slate to power a robust prospective student funnel. He has tackled projects related to strategic planning, CRM and predictive model implementations, financial aid leveraging and college accreditations.

Nick most recently served as Director of Admissions at Albany College of Pharmacy and Health Sciences, overseeing all first-year, transfer and professional student recruitment. He also has served in enrollment management roles at MCPHS University and Boston University. An advocate for calculated risk-taking, Nick enjoys being a part of strategic change on college campuses.

Like most Bostonians, Nick is an avid sports fan, rooting for all Boston professional teams and especially for his beloved alma maters, Boston College (B.A.) and Quinnipiac University (M.S.).

Jay Fedje

Jay is a seasoned leader of enrollment management, strategic planning, funnel development, university branding, targeted student search, CRM implementation, predictive modeling, financial aid leveraging, communication plan development, retention modeling, organizational structure and market expansion.

Over the course of 28 years in higher education, Jay has led strategies that have increased new student enrollment 40% while balancing financial aid, net tuition revenue and student profile. Jay’s career has spanned from time spent as a road warrior to the cabinet and boardroom. He has served as the of Director of Admissions at Bethel University, Dean of Admissions and Vice President for Enrollment Management at Drury University and the Vice President for Enrollment Management at Clarke University. Throughout his three-decade career, the demographics, recruiting landscape and enrollment strategies have changed dramatically.

Jay has found opportunities to serve several organizations including AACRAO, MNACAC, NACAC and on NACCAP’s Board of Directors.

Daniella Nordin

As Director of Marketing, Daniella Nordin amplifies mStoner’s thoughtful research, strategic success and data-driven results. She uses her passion for data to drive marketing strategies and increase engagement for mStoner’s clients and higher education professionals.

Nordin brings more than a decade of experience with digital engagement, social media marketing, online fundraising and digital marketing to mStoner. Prior to mStoner, she helped nonprofits like the Girl Scouts find their audience on the right platforms and the right times. She spent nearly seven years as part of the marketing and communications team at Skidmore College, where she built the social media strategy from the ground up and found creative ways to share student stories.

Nordin earned her bachelor’s degree in communications from The Ohio State University and her master’s, also in communications, from the University at Albany, SUNY.

Steve App

Steve App is the business development manager at Campus Sonar. A natural marketer and relationship builder, Steve has spent nearly 15 years in higher education, with equal time in campus and agency environments. Over the course of his career, Steve has successfully launched a student-blogging platform, an agency podcast and a higher education online magazine, all with a mission to bring people together through content. At Campus Sonar, Steve leads the business development efforts, working with campus professionals to identify appropriate social listening programs that will help meet strategic institutional goals. An amateur runner and professional donut connoisseur, you can often find him on Twitter tweeting Seinfeld gifs.

Liz Gross

Jamie Hunt

Transformation has been a hallmark of Jaime Hunt’s career. In her 17 years in higher education, she has been part of four university rebrandings, five website redesigns, and in the development of an integrated marketing communications model at two institutions. She has extensive expertise in brand strategy, recruitment marketing, crisis communications, issues management, online innovation and media relations.

Jaime is currently the vice president and chief communications and marketing officer for Miami University of Ohio. Prior to her current role, Jaime served at Winston-Salem State University, Radford University, the University of Wisconsin Oshkosh, and Northwestern Health Sciences University. Her background also includes more than four years as a print journalist.

Jaime has been a highly visible leader with volunteer service for a number of professional organizations. She has presented at regional, national and international conferences on a range of marketing communications topics. Her work has earned more than 30 awards.

Scott Jeffe

Over more than 20 years, Scott has worked with almost 200 institutions in 40+ states to apply market data to strategic decision making in relation to graduate, adult undergraduate and online programs. With this focus on profiling the demands and preferences of non-traditional (working professional graduate, adult undergrad, online, etc.) students, Scott has developed a unique sensitivity to ensuring that programs align with student demand while upholding institutional mission and values. Scott was Carol Aslanian’s research partner for 23 years, first at the College Board, then at Aslanian Group and EducationDynamics. He holds a BA in History from St. Lawrence University and an MPA from SUNY Albany.

David Cotter

As Assistant Provost for Graduate Enrollment & Master’s and Professional Student Support, David Cotter leads efforts to ensure that Boston University’s graduate and professional programs are innovative, relevant, and successful in recruiting, retaining, and graduating excellent students. Much of David’s work is done in partnership with BU’s schools and colleges. He works closely with deans, directors, chairs, and faculty members across the University on such topics as new program creation, realignment of existing programs, enrollment and financial aid analysis, yield forecasting, marketing and recruitment, student services, career development, and budgeting and finance. He also oversees long-range graduate enrollment planning to meet demographic, disciplinary, workplace, and global change.

Much of David’s work throughout his career has focused on graduate education and its evolving nature in the marketplace.

Salah Hassan

As a speaker and executive coach, Dr. Salah S. Hassan helped audiences around the world understand the influence of building strong brands on mobilizing performance. Dr. Hassan is a professor and director of graduate certificate in Marketing and Brand Management at the School of Business, George Washington University. He served as Marketing Chair for six years and served for five years as director of an international EMBA program. He spoke at industry conferences like Narrative PR Summit, World Youth Forum, and Global Higher Education Forum. Also, he spoke at the Branding Thought Leaders Conference, Harvard Business School’s Open Innovations Workshop, Kellogg School of Management, and the International EMBA program of Georgetown University. Dr. Hassan co-authored a regional edition of the widely acclaimed Marketing Management, with Philip Kotler & Kevin Keller. His clients represent a wide variety of industries where he helped them develop solutions and design powerful programs to sustain leadership.

Brian Connelly

Brian Connelly  is Director of Marketing and Graduate Admissions for the Mendoza College of Business at the University of Notre Dame. In his role, he leads the College’s integrated marketing and graduate enrollment team in its efforts to recruit and build a community of inspired learners who grow the good in business. Prior to joining the University of Notre Dame, Brian served as Associate Vice President of college recruitment consultancy Ruffalo Noel Levitz (formerly Converge). Brian has previously presented at the American Marketing Association Symposium for the Marketing of Higher Education and currently serves on the board of AMA’s Michiana chapter.  

Maria Strutsman y Marquez

María Stutsman y Márquez  is Director of Graduate Recruiting and Admissions for the Mendoza College of Business at the University of Notre Dame. In this role, she elevates the mission and brand equity of the College by working to shape the class profiles of its graduate business programs. Prior to joining the University of Notre Dame, María was Associate Director of Admissions for the Yale School of Management. She has also held leadership roles at the University of New Mexico and InsideTrack, a higher education recruitment consulting firm.

Kin Sejpal

Kinnari “Kin” Sejpal serves as the Associate Vice President for Marketing Strategy and Creative Services at Rochester Institute of Technology (RIT). In this inaugural role, she leads a team of branding, marketing intelligence and creative professionals. She also oversees college-level marketing functions and guides brand initiatives for RIT’s global campuses. In her 4+ years at RIT, Kin has led a successful rebranding initiative, kicked off a first-of-its-kind reputational campaign and helped launch a holistic and integrated web presence for the University. Kin comes from a higher education background; she previously worked at Purdue University, where she held a variety of roles within the marketing strategy area. While at Purdue, Kin earned Master’s in Communication and Master’s in Business Administration degrees.

John Trierweiler

John Trierweiler is RIT’s Vice President and Chief Marketing Officer, a position he has held since 2016.

Trierweiler is responsible for the university’s marketing and communications, including goal setting, strategic development, and tactical execution for marketing and branding, communications and PR/editorial, as well as digital and web. His Marketing and Communications Division works in close partnership with enrollment management, advancement, colleges, centers, programs, as well as other divisions that make up RIT.

Prior to joining RIT, Trierweiler served as chief marketing officer for the Ross School of Business at the University of Michigan. Before working in higher education, he held executive marketing positions at companies including Cablevision Systems, Time Warner Cable, Bumble Bee Seafoods, and H.J. Heinz.

Trierweiler is a graduate of Michigan State University and holds an MBA from the University of Michigan.

Rachel Reuben Senor

Rachel Reuben Senor is a seasoned veteran in marketing and communications in higher education.

As VP of Account Strategy at OHO Interactive, Rachel brings new perspectives to clients on long-term strategy, organizational design and enrollment marketing. She leads and hosts monthly OHO U webinars, the annual OHO U Conference and Senior Marketing Leadership Summit, and monthly Brain Trusts with current clients.

Prior to joining OHO, Rachel ran her own senior marketing leadership consulting business for higher education for nearly five years. During her consultancy, she served as Interim VP for Marketing and Communications at California College of the Arts, and Interim Executive Director of Marketing for the San Francisco Art Institute. Before consulting she was the VP of Communication at Colgate University, Assoc. VP for Marketing Communications at Ithaca College and the Director of Web Communication and Strategic Projects at the State University of New York at New Paltz.

Ashley Marino

Ashley Rose Marino (she/her) is the Program Manager for Communications, Marketing, & Design for the Risk Intervention & Safety Education (RISE) Department at Texas Tech University. She graduated from Baylor University in 2016 with her Bachelor of Arts with concentrations in Psychology, Sociology and ASL Interpreting. While there, she became a member of Phi Beta Kappa Zeta of Texas. In 2020, she graduated from Texas Tech University with her Master of Science in Environmental Design and is currently pursuing a Master of Arts in Strategic Communication and Innovation.

Ashley is the creative director of RISE, leading multi-faceted campaigns (backed by stats and science) to best communicate healthy lifestyles to the TTU and Lubbock communities. She believes the best way to connect is by meeting people where they are, which includes a heavy emphasis on communications via social media and using digital spaces to cultivate communities of support for college populations.

Gregg Chalk

Gregg Chalk has 20 years of marketing, strategic planning and partnership development experience spanning higher education and the private sector, serving in management roles for Reebok, Staples, Collette Vacations and Dean College. Currently serving as the Vice President of Marketing and Business Development for Dean, Gregg leads multiple divisions including marketing, the School of Continuing Studies, the Center for Business, Entertainment and Sport Management  and all retail operations.

Iris Godes

Iris has been working in higher education for over 30 years, starting as a financial aid counselor and then adding admissions and enrollment management. She has worked at 5 colleges, covering almost every sector of higher ed; public and private, 4-year and 2-year, very large to very small. Iris has worked at Dean College for seven years in an enrollment management role. These days she is just trying to keep up with the huge changes in admissions brought on by the pandemic as well as staying up to date on the latest technology tools and digital tactics. One thing that has stayed the same throughout these 30+ years is the reward of offering young people the opportunity to transform into amazing adults and citizens after earning a college degree.

Jessica C. McWade

Jessica McWade specializes in leadership, team, strategy and message development. She was previously Executive Vice President at Maguire Associates, where she directed the market research, financial-aid modeling, and brand-development practices. She has advised dozens of colleges and universities for more than 20 years in higher education.

Jessica previously led worldwide communications and corporate affairs for Raytheon and Textron and directed global corporate relations for BankBoston. She was also a deputy press secretary to the Mayor of Boston and photographer to the Governor of Massachusetts. She also holds degrees from Harvard University’s Kennedy School (MPA-2), New York University’s Stern School (MBA), and Boston University’s College of Communication (BS) and studied at the Stockholm School of Economics.

Martin DePaul

Martin is a Career Coach, podcast host, and the founder of Career Therapy. With over a decade of experience in Corporate Branding and Professional Development, he helps job seekers turn procrastination into motivation in order to change careers with confidence. Learn more about his work and the Unstuck Monthly Career Coaching Program at www.careertherapy.com.

Carla Johnson

As VP of Client Services, Carla partners closely with clients and the Primacy team to ensure business and brand objectives are being met both on a day-to-day basis, and against longer-term strategic needs. As the voice of the client to the extended team, Carla pulls from 17 years of experience delivering strategic and executional excellence from cross-functional, collaborative teams. Her clients in higher education include Rice University, University of Pittsburgh, Ursinus College, New York Institute of Technology. In the last decade-plus, Primacy has partnered with colleges and universities across the U.S. and in the U.K. on a wide variety of engagements, from branding and marketing strategy to website redesigns and enrollment marketing campaigns. Our work has won many awards over the years, including a 2021 Webby award for a custom virtual experience for Rice University.

Kamilah Lewis

Kamilah Lewis is Director of Accounts and Strategy within EAB’s Marketing and Enrollment Solutions division. In that capacity, she oversees a wide range of digital-marketing project types, including the design, implementation, and management of college websites. Kamilah’s particular areas of interest include search-engine optimization and audience segmentation as they apply to undergraduate recruitment marketing.

Kamilah’s background includes a long and distinguished career in brand management.  Across the past 15 years, she has worked on the client side as a brand manager for some of the world’s top consumer brands and on the agency side leading launches, advertising campaigns, and PR initiatives for brands such as Excedrin, PediaCare, Summer’s Eve, VSL#3, Fleet Laboratories, and more than 50 small businesses spanning several industries.

Kamilah holds an MBA with a concentration in Marketing from American InterContinental University and a BS in Marketing from University of Maryland University College.

Dan Antonson

Dan helps higher education institutions leverage marketing technology to grow enrollment. Dan knows higher education data and the technology systems that create and drive insight. His role at Collegis allows him to connect and activate data. Dan has more than 10 years of experience in digital analytics, marketing attribution and measurement, and he has a bachelor’s degree in Communications from the University of Minnesota.

Will Patch

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will’s work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.

Christina Sanders

Christina joined Lucidpress with years of marketing experience under her belt. She serves as inbound marketing manager developing both B2B and B2C marketing channels. Most recently she worked as a campaign manager at 97th Floor, a digital marketing agency where she managed integrated marketing campaigns. Christina graduated from BYU’s public relations program.

Outside the office, you’ll find Christina teaching piano lessons or cooking a new recipe she found on Pinterest.

C. Hawkins

C. Hawkins. C. serves as the Director of Student Engagement and Philanthropy within Northeastern University’s Advancement division. He has been a student and alumni engagement professional for more than 20 years. C. has spent the past 6 years focusing on student engagement and philanthropy, in the university’s Alumni Relations office. He has dedicated his career to creating award-winning programming and events in which students and young alumni develop a life-long relationship with their alma mater.

Lauren Donaghue

Lauren Donaghue. Lauren is a higher education Client Success Manager at Cvent and has 6 years of experience working with event technology in higher education. Lauren partners with many of Cvent’s higher education clients leveraging Cvent for in-person, virtual and hybrid events for all audiences.

Sara Tyler

Sara Tyler is an Account Executive with over 8 years of experience in the Higher Ed Technology space. At ON24, Sara partners with colleges and universities to help transform their digital and hybrid event strategies.

Rachel Gordon

Rachel Gordon is a B2B Marketer with over 15 years of solution-focused experience.At ON24 Rachel leads the development of engaging industry go-to-market strategies through deep understanding of customer challenges and needs in order to design impactful positioning, messaging, and campaigns.

Elena Hoffman

Elena Hoffman has over 10 years of product marketing experience focused on cloud technologies across SaaS, PaaS, and IaaS. As senior director of product marketing at ON24, Elena manages the Digital Experience Platform go-to-market strategy, platform positioning, and ongoing programs.

Megan Hyde

Megan develops keen insights and comprehensive marketing plans, building and optimizing digital strategies, and incorporating a wide range of innovative tactics. Her background includes significant SEM experience with service-based industries. At Ologie, she has brought her skills to clients like Purdue University, the University at Albany, Manhattan College. UC Davis, Carnegie Mellon University, and Hartwick College.

Timothy Bohling

Professor Bohling is an accomplished global business leader, teacher and scholar. He has held several vice president and c-suite positions leading marketing transformation and entrepreneurial business building at IBM, HCL Technologies, Stratasys and Georgia State University while concurrently publishing several research papers in top scholarly journals.

Ethan R. Braden

Ethan Braden leads a central marketing staff of 60 individuals who cultivate, excite and unite a world-class marketing community. They develop, execute, evolve and protect the University’s brand strategy to enhance national and global visibility, engage alumni and donors, and recruit the very best students, faculty, staff and research partners. Previously, Ethan served Eli Lilly & Company for more than a decade in a variety of senior marketing and sales leadership roles in the US and throughout the Emerging Markets, managing some of Lilly’s and the pharmaceutical industry’s largest, life-changing brands, such as Cymbalta, Zyprexa, Prozac, Trulicity and Jardiance.

Ian Folau

an Folau is the CEO of ClearMix. ClearMix creates video content for companies remotely, using professional producers and editors to bring to life real people and real stories. Prior to ClearMix, Ian held positions as Director of Tech Strategy and Managing Director of the Corporate Venture Fund at LMI. Before this, Ian was co-founder and CEO of GitLinks through its acquisition by Infor. He also served for a decade as an Officer in the U.S. Army.

Ian earned his M.B.A. with a focus on tech from Cornell and also holds degrees from West Point and Middlebury. Ian has served as a board member for CyberUp and The Climate Service.

Aaron Blau

Todd Tribble

Libby Morse

Libby Morse is a brand and conceptual strategy expert with more than 25 years of experience in communications. She has led projects in branding, advertising, enrollment management, philanthropic marketing and public awareness, providing big ideas of enduring value.

Libby joined Lipman Hearne from DDB Needham Worldwide-Chicago. In her spare time, Libby is a children’s books reviewer for Publishers Weekly, and prior to that she covered the honeymoon beat as a contributing editor to Brides magazine for more than a decade. She has a B.A. in English from the University of Chicago and has completed graduate work in drama at the University of Virginia.