Bridging Gaps: Marketing in an Age of Disruption
In the last decade, and especially the last several months, marketing has been affected by disruption in ways that nobody could have foreseen. From big data to social media to the sharing economy and the COVID-19 pandemic, technology has disrupted product innovation, pricing structures, branding strategies and distribution platforms. This disruption raises novel questions that require new thinking, research methods and tools. The conference is a platform to bring together academics and practitioners to set the agenda for this future.
Revisit the Virtual Event
| Teaching Tools | Review the Offerings |
| Journal Content | Exploring New Research on Marketing in the Healthcare Sector Awards and Journal Programming |
| Master Classes, Special Sessions, Competitive Papers and Posters | View Schedule |
Conference Pricing
Academic Professional
- Member: $149
- Non-Member: $299
Doctoral Student
- Member: $99
- Non-Member: $174
If you need to purchase or renew your professional membership (now $149 per year) to receive member pricing, click here. If you’re a doctoral student, start here.
After completing registration, you will receive a purchase receipt. We will email you the information for accessing this virtual conference closer to the event.
Master Classes & Special Programming
Presented by leading experts, master classes are 75-minute sessions focused on emerging research and teaching techniques and tools. The conference program also features a dozen sessions exploring the best of the AMA’s journals.
Academic Placement Hiring Event
The Academic Council has decided to postpone face-to-face interviews until the AMA Winter Academic Conference (February 19-21, 2021, in St. Petersburg, Florida) while also working on options for online interviewing.
Conference Co-Chairs
McDonough School of Business
Georgetown University
University of Wisconsin-Madison School of Business
Kelley School of Business
Indiana University
What to Expect
AMA academic events are built to help you connect with peers who understand your research challenges and can help you find solutions. Whether you’re an emerging scholar making your mark or a seasoned academic pushing the boundaries of traditional thinking, we’re here to help you advance your career.
Future AMA Summer Academic Conference Dates
- 2021 AMA Summer Academic Conference | Virtual | August 4-6
- 2022 AMA Summer Academic Conference | Chicago, IL | August 12-14
AMA Event Policies and Commitment to Conference Safety
Special thanks to all our event sponsors!
Interested in exhibiting? Please reach out to Julie at JSchnidman@ama.org to learn more.
Gold Sponsor
Welcome Sponsor
Awards Sponsor
Teaching Tool Sponsors
Exhibitor Sponsors
Teaching Tools Sessions | Schedule at a Glance
Tuesday
08:15 a.m. | Incorporating Mock Market Research Projects in an Online College Course | Stukent
09:45 a.m. | Integrating The Wall Street Journal into Online Courses | Wall Street Journals
09:45 a.m. | Wanting to do a term project online? | Marketplace Siumlations
11:15 a.m. | Marketing Transformation in the Digital Age | SAGE
12:45 p.m. | Never Taught a Competitive Simulation? Here’s How! | LINKS Simulation
02:15 p.m. | Using StratX Simulations in online courses | StratX Simulations
Wednesday
08:15 a.m. | Integrating The Wall Street Journal into Online Courses | Wall Street Journals
08:15 a.m. | Leveraging your audience’s data to teach marketing analytics (with Enginius and Google Forms) | Decision Pro
09:45 a.m. | Teaching with Marketing Simulations: Emphasis on Country Manager | Interpretive Simulations
11:15 a.m. | Experiential Learning Via Business Simulations: In-Classroom or Remote | Knowledge Matters
12:45 p.m. | Wanting to do a term project online? | Marketplace Siumlations
02:15 p.m. | Never Taught a Competitive Simulation? Here’s How! | LINKS Simulation
Thursday
08:15 a.m. | How to Maximize Teaching with Digital Marketing Tools | Stukent
09:45 a.m. | Teaching with Marketing Simulations: Emphasis on Country Manager | Interpretive Simulations
09:45 a.m. | Leveraging your audience’s data to teach marketing analytics (with Enginius and Google Forms) | Decision Pro
11:15 a.m. | Experiential Learning Via Business Simulations: In-Classroom or Remote | Knowledge Matters
12:45 p.m. | Using StratX Simulations in online courses | StratX Simulations
Resources for Using the Cisco WebEx Webinar Platform
We’re excited to be using the ExOrdo virtual event solution for the first time for the 2020 AMA Summer Academic Conference. The platform utilizes the Cisco WebEx Webinar software. Here are a few resources for navigating the platform.
Before Tuesday, August 18:
You will need to take the following steps to make sure you’re ready when the conference begins.
Download the Cisco WebEx Events software.
Ensure you can log in to the 2020 AMA Summer Academic Conference ExOrdo event website. Your login email is the same one you used to register for the event on ama.org.
Once you have entered your session, you will only be able to communicate through the chat. You will not be seen or heard. If you are a session chair or a presenter, the AMA Room host will “promote” you to presenter.
We’ve also put together a quick infographic to help you navigate the platform.
Additional Troubleshooting Articles:
General WebEx overview
Attending an online event on a “live stage”