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2024 AMA Collegiate Summit

Virtual

Are you ready to launch your career in marketing? Don’t miss the opportunity to connect with industry leaders and boost your professional growth at the AMA Collegiate Summit. This 1-day virtual event is designed to equip undergraduate students and recent graduates with the connections, guidance, advice and information they need to thrive in the marketing industry.

Get inspired by keynote presentations from industry professionals, gain practical insights into career preparation, and develop your marketing skills through interactive breakout sessions. You’ll leave this event with the confidence and tools to navigate your path to success as a marketer!

Pricing

This event is limited to 150 spots, so be sure to reserve yours as soon as registration opens.

AMA Collegiate Summit participants will receive 1 free year of AMA Membership!


Join the Collegiate Summit AI Competition!

Are you ready to showcase your AI expertise and unleash your creativity? Our competition sponsor is eager to see how you can leverage AI to transform digital strategies. This is your chance to make AI a powerful tool for a paid social amplification campaign!

The task? Use AI to design creative assets that amplify the sponsor’s brand in a paid media campaign.

Showcase your talent and get the opportunity to win some exciting prizes—including:

Are you up for the challenge? Sign up today by registering for the event and completing the form included in your confirmation email or on the event page.

There is no additional fee to participate in the competition.


Encourage Your Chapter to Attend

We’re excited to announce an exclusive opportunity for the chapter with the highest attendance at the 2024 Summit. The winning chapter will have the chance for AMA CEO, Bennie F. Johnson to join a virtual event of their choosing.* Encourage your chapter to register today and take your events to the next level!

*The virtual offering must sit within this academic year and be coordinated with the office of the CEO upon the winner’s selection.


AMA Event Policies

Friday, October 4 (All Times In CT)

Welcome

Kick off this year’s virtual event and get an idea of what to expect from this unique experience.

Marketing Trends: How to Build Inclusive Communities at the Nexus of Gaming and Entertainment

Join Ryan Johnson, Founder & CEO of Cxmmunity Media, for an insightful keynote diving into the latest marketing trends shaping the convergence of gaming and entertainment. Discover how inclusive communities are built at this dynamic intersection, driving cultural innovation and engagement. Ryan will share valuable strategies for marketers to harness the power of gaming as a platform for diverse voices and experiences. Learn about the key trends influencing consumer behavior, the role of cross-industry collaborations and actionable tactics to create impactful campaigns. You’ll walk away with a comprehensive understanding of how to leverage gaming and entertainment to foster inclusivity, connect with diverse audiences and drive meaningful social change.

Breakout Sessions: Marketing Skill Building and Processes

Join engaging sessions centered around various aspects of the marketing industry, such as:

  • My Consumers Aren’t Consuming–How to Pivot When Boomers are Spending Less, and Gen-Z is Spending More: Hear from Lee Barnes, Marketing Manager of Portfolio Strategy and Innovation at PepsiCo, and discover how legacy brands can engage with a younger demographic through the basics of marketing – product, price, place, and promotion – without alienating their longstanding supporters in the process.
  • Initiative and Innovation—Strategies for Professional Development and Marketing Your Future: Embark on an illuminating journey of firsthand experiences and career insights from Jessica Van Lear, Marketing Director at CNA Insurance, as she discusses topics like how she secured her first marketing job during economic turmoil, leveraged education and networking to grow her career, earned industry accreditations and an MBA. Gain exclusive access to Jessica’s expertise and uncover valuable insights to discover strategies for success in this competitive landscape. (Session Leader: Jessica Van Lear)
  • How to Show Up and Stand Out: Enhance your media and public speaking skills with Melissa Harris, CEO of M. Harris & Co.
  • Unlock Your Future in Brand Licensing: The global brand licensing industry encompasses everything from sports to fashion to music and more. Join Maura Regan, President of the leading trade association Licensing International, to gain insight into the innovative work being done by licensing experts and learn more about the opportunities available to young professionals entering the industry.

Break

Sponsor Welcome & Competition Presentations

Cheer on your peers as they present their work in the competition tied to this year’s Summit.

Want to participate in the competition? Competition sign-up details will be announced soon, so keep an eye on the event page for updates.

Marketing Exploration: A Panel on Navigating Through Diversity, Equity and Inclusion

Hear firsthand from our panelists about how they carved their paths on campus as students and in the marketing academic and industry space. This panel will also dive into how we apply DEI best practices on campus as an AMA chapter leader in our work, discuss trends, challenges and insights they’ve experienced in their careers, and learn more about AMA’s own Diversity Leadership Institute for our collegiate community.

Maximizing Productivity with ChatGPT: Tips, Tricks and Techniques

Join us for an enlightening 1-hour workshop where Celia Quillian (@smartworkai) will guide you through the transformative potential of Generative AI to elevate your workplace productivity. In this interactive session, Quillian will unveil innovative strategies for leveraging this powerful tool to improve work communications, enhance hiring and job interview processes and more productive brainstorming. Dive deep into ChatGPT, its capabilities within free and paid versions and practical applications.

Breakout Sessions: Career Development

Join engaging sessions centered around preparing for your career, such as:

  • Interviewing 101: Unveil insightful interview insights with Jennifer Howell, Director of People & Culture at the American Marketing Association. Find out what hiring managers want to hear, how to set yourself apart, and how to be the most prepared version of yourself to get the job and put your career on the path you want!
  • Personal Branding 101–Owning Your Story: How do you get noticed if there are too many ducks in the pond? You do that with your personal brand. Explore the ins and outs of building your awesome personal brand in this interactive session led by Raihana Ali-Aggarwal, Founder and Coach of RAA Coaching. Walk away with a personal brand that exemplifies you and a recruiter-catching elevator pitch.
  • Emotional Intelligence in the Workplace: How much impact does Emotional Intelligence (EI) have in the workplace? A lot! Join John Acello, Executive Career Coach at Acello Coaching, to dive into the dynamic world of EI, where recognizing, understanding and leveraging emotions is the ultimate game-changer. In this session packed with groundbreaking insights, you’ll discover the benefits of mastering EI and reveal why EI is a crucial driving force behind organizational triumph and critical leadership skills as you kickstart your marketing career.

Closing and Announcement of Competition Winners

Ryan Johnson

Founder and CEO | Cxmmunity Media

Ryan Johnson is the founder and CEO of Cxmmunity Media, a media-tech company focused on future-proofing diversity in the gaming industry by creating engaging, educational and entertaining programming. After graduating from HBCU Oakwood University, Ryan’s passion for advancing the Black community in the sports and entertainment industries led him to evangelize education and economic advancement in these spaces. With this vision, he founded Cxmmunity Media, which launched the HBCU Esports League, one of few Black-owned sports leagues providing students from Historically Black Colleges and Universities a safe space to compete and monetize in esports, along with The Kickback, an educational entertainment platform created to build visibility for underrepresented creators and gamers.

Lee Barnes

Marketing Manager, Portfolio Strategy & Innovation | PepsiCo

Born and raised in Kansas City, Missouri, Lee Barnes is a New York-based management consultant turned CPG marketer. Currently at PepsiCo, Lee works on a cross-functional team responsible for brand growth and communications strategies that will surprise and delight the many people who drink PepsiCo beverages daily. Before his time at PepsiCo, Lee worked at Accenture, where he explored several functional areas and industries before settling into the firm’s internal Marketing & Communications department, leading teams through the development of creative assets for sales presentations and special events across North America. Lee holds a B.S. in Economics from Duke University, in addition to dual degrees from the University of Pennsylvania, including an M.S. in Education Policy from the Graduate School of Education and an MBA from The Wharton School.

Jessica Van Lear

Director, Marketing | CNA Insurance

Jessica Van Lear is a seasoned marketing professional with a proven track record of driving impactful strategies across various industries. Currently serving as a Marketing Director at CNA Insurance, Jessica acts as a trusted advisor to department leadership across lines of business and commercial segments to help develop and execute omnichannel marketing strategies that directly support business goals and objectives. Previously, Jessica held key roles at industry-leading organizations, including Marsh McLennan Agency and Markel, where she spearheaded initiatives to bolster business growth and market positioning. She also served on the local Richmond, Virginia, American Marketing Association Chapter Board from 2017-2019. With a strong educational background, including an MBA from Virginia Commonwealth University, Jessica combines academic knowledge with hands-on expertise to drive marketing excellence. She is also an Associate in Insurance (AINS), Accredited Adviser in Insurance (AAI), and a licensed producer with the Virginia SCC – Bureau of Insurance, demonstrating her commitment to professional development and industry knowledge.

Melissa Harris

CEO | M. Harris & Co.

Melissa Harris is the founder and CEO of M. Harris and Co., a Chicago-based marketing agency whose job is to make its clients unforgettable.

Maura Regan

President, International Licensing | Licensing International

In her role, Maura is responsible for leading the organization in fostering the expansion of licensing around the world and creating greater awareness of the benefits of licensing to the business community at large. She has more than 20 years of experience in the global brand licensing and media industries.

Jennifer Howell, SHRM-CP

Director, People & Culture | American Marketing Association

Jennifer Howell, SHRM-CP, is the Director of People and Culture for the American Marketing Association’s Global Support Center. Jennifer has been in the People and Culture (also known as Human Resources) space for nearly twenty years at large digital agencies, market research and small specialty marketing firms. While her purview at the AMA spans a wide breadth of Human Resources work (HR Strategy, Team Member Engagement, Talent and Performance Management, Learning and Development and Total Compensation), her heart is firmly rooted in Talent Acquisition and Recruitment.

Jennifer trains all AMAers at the Global Support Center in best practices for interviewing candidates on how to provide the most effective feedback possible. As a DDI Targeted Selection Interview Trainer and a Society of Human Resources Professionals Certified Professional, Jennifer brings “best practice and next practice” knowledge from the interviewer side to help you navigate questions like “What do interviewers want me to say?”, “How do I stick out in a massive candidate pool?”, “How much of my authentic self is safe to bring to the table?” “I’m neurodivergent and process information differently; how can I best prepare for an interview?”

Raihana Ali-Aggarwal

Founder, Coach | RAA Coaching

Raihana is a life and career coach with over 12 years of experience helping people of color realize their potential and transform their lives. As a Muslim, Guyanese-American, First-Generation College Graduate, Raihana serves people of color through her company, RAA Coaching. Raihana is a serial entrepreneur as she is also running her e-commerce business, Ranihastkala focused on selling luxury hand-made purses by women for women. Before this, Raihana was a marketer in the Technology, E-commerce, Healthcare and Retail industries, with her last position at HP as a product marketing manager. When not empowering a client, you can find Raihana learning a new language (she already speaks 6), playing squash, cycling or searching for the next best pizza joint around her.

John Acello

Executive Career Coach | Acello Coaching

John began his professional career in broadcasting as a news reporter and anchor, primarily on radio. Before long he was encouraged to focus more on management and less on broadcast performance. He would eventually narrow his focus, concentrating on employee relations, management training/development and professional coaching. He has performed these roles for large publicly traded organizations, start-ups and well-established privately held companies. As a coach, his primary focus is working with highly placed executives and emerging talent across many disciplines and industries. He has a passion for people and for helping them achieve their personal and professional goals. John is a graduate of Temple University with a degree in Multi-Media Communications and has also completed graduate studies in Human Resource Psychology from Ottawa University. John lives in West Palm Beach, Florida, with his wife, Eileen, and their three children, Alison, Sam and John.

Aria Childers

Assistant Manager, DEI | American Marketing Association

Aria Childers is the Assistant Manager of Diversity, Equity, and Inclusion at the American Marketing Association. She holds nearly a decade of experience working in the nonprofit world with an emphasis on relational bridge-building, community engagement and storytelling. At her core, Aria is about people and making space for others to feel seen, heard, and empowered to be their best. She is passionate about understanding others and creating room for individuals to bring their whole selves- their experiences, backgrounds, identities, and perspectives- to the table. It is a joy to do that across all three AMA communities. Outside of work, that relational value continues. Aria loves spending time with her friends and family, especially her four-year-old son! She also enjoys staying active. Whether it’s a workout at home, training for a race, or playing in a rec league, you can find her flexing her competitive, encouraging and playful spirit along the way.

Taylor Falls

Diversity, Equity & Inclusion Program Specialist | Adobe

Taylor Falls is an Alabama native and graduate of the University of Alabama, where she received her Bachelor of Science in Commerce and Business Administration. Throughout her college journey, she took on internships at renowned companies such as  Pearson, Amtrak, Adobe, Doordash, and Aramark, doing marketing and DEI work. These experiences ignited her passion for professional growth and motivated her to dedicate her time to inspiring and mentoring fellow students.

Since graduating last year, Taylor has relocated to Washington, DC, where she is now a full-time employee at Adobe as a Diversity, Equity, & Inclusion Program Specialist. When she is not working at her 9-5, Taylor enjoys using her LinkedIn platform to provide students with professional development resources, internships and entry-level job postings. Additionally, she hosts monthly LinkedIn Lives, which features those within her network who can provide tips to students and new grads.

Christian Aniciete, MBA

Co-President | AMA PDX; President | API Forward

Christian Aniciete is a story of firsts: first to build the social media program at Oregon’s most diverse university; first in his family to graduate with a business degree; and first social media manager for the Port of Portland and Portland International Airport, America Best Airport. An accomplished Filipino American immigrant, marketing and communications professional, community leader, youth mentor and social justice champion, Christian brings over a decade of experience in the private and public sectors. A proud, longtime member of the American Marketing Association for nearly 20 years, Christian wears multiple hats. He was the inaugural VP of Diversity, Equity, and Inclusion; former VP of Communications; and the incoming Co-President for the Portland chapter of the AMA; serves as a mentor of The Contingents SINE (Survival Is Not Enough); leads as the President of API Forward, an education and leadership advancement nonprofit for Asian Pacific Islander leaders; and organizes local Michael Jackson Thriller Flash Mobs. Christian was an invited facilitator at the AMA’s 2nd annual Diversity Leadership Institute, works for Washington County as a public affairs and communications manager, and has received numerous accolades, including recognition as Portland Trail Blazers Hometown Hero.

Rafa Alvarez-Reyes

Divisional President for DEI & Belonging; President-elect | AMA University of Wisconsin-Whitewater

Rafa Alvarez-Reyes is a junior marketing major in digital marketing at the University of Wisconsin-Whitewater. He is a recipient of the King/Chavez Award and Scholarship and the AMA – Whitewater Inclusive Excellence Award. Rafa is an avid member of his American Marketing Association chapter, currently serving as the Divisional President for diversity, equity, inclusion, and belonging (DEIB) and President-elect of the chapter. He is a 2024 Diversity Leadership Institute alum looking forward to advancing DEIB practices in his local chapter and on campus. In his free time, Rafa enjoys playing golf and fishing.

Khalia Jenkins

Assistant Professor | American University - Kogod School of Business

Khalia Jenkins is an Assistant Professor at American University – Kogod School of Business. She received her Ph.D. from the Muma College of Business’s School of Marketing and Innovation at the University of South Florida. Her research focuses on finding ways that marketing and technology can be combined to help businesses solve issues of inequity. She is currently working on a project assessing race and discrimination’s effects on consumer shopping choices.

Before leaping into academia, Khalia worked in various marketing roles for Anthem BlueCross BlueShield, Abbott, Procter and Gamble, and her last position before transitioning as Director of Client Success at MDLIVE (now acquired by Cigna). Khalia holds an MBA from Clark Atlanta University and a dual bachelor’s degree from the University of Cincinnati’s Lindner Honors-Plus Program in Marketing and International Business.

Celia Quillian

Founder | SmartWork AI; Sr. Product Marketing Manager | Greenlight Financial Technology

Celia Quillian is a product marketing leader at Greenlight Financial Technology in addition to an influencing voice in the artificial intelligence space. She holds an MBA from Emory Goizueta University where she graduated class Valedictorian and served as President of her Class. She has appeared on the TODAY Show and in TIME and Axios for her experience teaching ChatGPT and artificial intelligence tips to her following of over 90k on TikTok and Instagram  (@smartworkai).

Thank You to Our Collegiate Summit AI Competition Sponsor

Gerber Life Insurance is a trademark. Used under license from Société des Produits Nestlé S.A. and Gerber Products Company.
 

AMA Collegiate Summit FAQs

What is Collegiate Summit?

The AMA Collegiate Summit provides students and recent graduates a unique opportunity to focus on their career development in the marketing field. Participants will hear from industry professionals through keynote presentations, breakout sessions, and more, which will allow them to learn about vital skills needed for launching their career in marketing and provide the opportunity to forge strong connections with marketing professionals and peers. Additionally, attendees will have the chance to put their competition skills to the test by choosing to participate in the competition tied to the Summit. Participants will leave Collegiate Summit with a better understanding of their future path and how to work toward becoming the marketers they aspire to become.

When is Collegiate Summit?

October 4, 2024. All session times will be in Central Time

Where is Collegiate Summit?

The Collegiate Summit is a virtual event and participants can join from anywhere!

How do I redeem my one free year of AMA Membership?

A post-event email will be sent to attendees with their code to redeem their one free year of AMA Collegiate or Professional Membership after the Summit ends. Attendees can then “purchase” a free year of membership on the AMA website using their discount code. 

What if I’m already an AMA Member? Do I still get one year of free membership?

Yes. You can use the discount code to renew your AMA membership, which will add a year to your existing expiration date. 

How many people can register for Collegiate Summit?

This event is limited to 150 participants, and spaces will be reserved on a first-come, first-served basis.

Who is allowed to participate in Collegiate Summit?

Collegiate Summit is open to all college students or recent graduates interested in pursuing a career in Marketing!

How can I participate in this year’s Summit competition?

Once you register for the 2024 Collegiate Summit, your registration confirmation email will conveniently include the sign-up form. The sign-up form will also be accessible on the event page when logged into your registered account.

I’m a recent graduate. Can I participate in the competition?

Recent graduates are not eligible to participate in this year’s Summit competition. Nevertheless, you’re encouraged to attend the engaging DEI panel being hosted at the event.

Event Access FAQs

How do I access the virtual event?

Event access information and links will be sent to you via email as we approach the start of the event. 

What should I do if I need help?

AMA customer service will be available by email at customersuppot@ama.org or phone at 1-800-AMA-1150.

 

2024 AMA Collegiate Summit

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