Unlock the Power of Social Media
With more than 4 billion users worldwide regularly connecting, communicating and influencing on social media, businesses that aren’t effectively engaging on these same channels could be missing valuable leads and sales!
The opportunities to build relationships, establish brand loyalty and maintain competitive advantage are yours to achieve through social media.
Forge a confident path in social media with the help of the AMA Social Media Bootcamp for beginners! In just two days, you’ll learn how to effectively showcase your brand so it can be a significant driver for your marketing strategy with clear goals, engaging content and an active presence.
September 18-19 | 10:00AM – 3:00PM CT
Key Takeaways
- Understand the latest social media marketing best practices including strategy, content creation, platform engagement, advertising, and auditing.
- Learn how to develop and implement an effective social media strategy.
- Master effective growth tactics to implement across your social media campaigns including advertising and creator partnerships.
- Discover inspirational case studies of effective social media use across a range of B2B and B2C industries.
- Build a network and discuss painpoints with other social media professionals.
- Define and track the KPIs most relevant to your campaigns.
*10% discounted group pricing does not apply to Collegiate offering
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) for those who attend the full training to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
Strategy & Planning
- Create a Social Media Strategy
- Define your Target Audiences
- Set Your Goals
- Choose Your Social Media Channels
- Audit your Current Activity
- Plan your Social Media Content/Create a Content Calendar
- Build your Processes
- Social Media Scheduling Tools
- Plan for Social Media Customer Care and Crisis Management
Content Creation
- What Content Works Best for Social Media in 2024 and beyond
- How to Create Effective Social Media Videos
- Music Rights for Social Media
- How to Design Effective Social Media Graphics
- How to Create Effective Photography for Social Media
- Image and Graphic Rights in Social Media
- How to Create Engaging Copy in Social Media
- Advice on Sharing User Generated Content
- Top Tools for Content Creation
Social Media Platforms
- What platforms are good for B2C (Facebook, Instagram, TikTok)
- What platforms are good for B2B (LinkedIn, X, YouTube)
- Platform features that support B2C engagement (Facebook Groups, Stories, Instagram Reels, hashtags, tagging)
- Platform features that support B2B engagement (LinkedIn Events, LinkedIn Live, YouTube Shorts)
- Good/bad examples of Social Campaigns
- Things to be weary of
Advertising & Measurement
- The Different Types of Social Media Ads
- How to Set Objectives
- How to Effectively Target Your Audience
- Design and Create Ads That Covert
- Set Your Budget and Schedule
- How to Measure Your Success
- Examples of Best Practice Advertising Campaigns
Alison Battisby
Social Media Trainer and Founder of Avocado SocialAlison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008.
Alison launched Avocado Social in 2014 with the sole aim of empowering businesses to effectively manage their own brand’s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with a wide range of growing enterprises and big brands.
What’s Included?
- 4 workshops led by social media professional
- A mix of presentation content and hands-on exercises
- Open Discussion thread opportunities
Who Should Attend?
- Individual contributor, entry to mid-level social media professionals
- Looking to improve their presence/engagement and take their work to the next level
- Has a hand in developing the strategy, not just doing the work
- Beginner level content, but already has experience working in social media and knows the basics of the different platforms. Will not cover how to post, etc.
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.