A Beginner’s Guide for Improving Online Visibility
Join our SEO 101 training to learn the basics of search engine optimization (SEO) and its impact on content visibility.
Participants will gain a basic understanding of how search engines work and the importance of keywords and effective keyword research. The training will cover key SEO elements to include on your web pages, such as title tags and meta descriptions, and provide tips for creating high-quality, engaging content.
Additionally, you’ll learn how to use Google Analytics and Search Console to track your site’s performance, empowering attendees to make data-driven decisions.
This training is great for both marketing and non-marketing professionals who want to expand the reach of their online content and brand.
February 20, 2025 | 11:00AM-3:30PM CT
Pre-Requisites
- Introductory Knowledge of Website Components (homepage, navigation menus, individual web pages)
- Familiarity with Search Engine Functionality (how to search, identify different page result elements)
- Access to a Website to apply learnings in real-time (optional)
Key Takeaways
- Gain a foundational understanding of how search engines work to surface content
- Learn the importance of keywords and how to conduct keyword research
- Discuss on-page elements including title tags, meta descriptions, header tags, and internal linking
- Recognize how high-quality content is critical for SEO success
- Introduce technical SEO and user experience basics
- Illustrate how to measure SEO success and make data-driven decisions using tools like Google Analytics and Google Search Console to measure traffic, track keyword rankings, and monitor site performance
Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
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Zack Kadish
Zack Kadish is a Sr. SEO Strategy Director at Conductor. A creative and ambitious self-starter who has developed a passion for digital marketing, specifically all aspects of SEO from content to technical.
He has shared insights with a global audience through multiple articles and webinars that have garnered the attention of over 100,000+ people from Search Engine Journal, Search Engine Land, American Marketing Association, Content Marketing Institute, and more.
Who Should Attend?
This intermediate-level training is designed for individuals actively engaged in social media roles. Whether responsible for crafting strategies or executing day-to-day management, attendees will gain valuable insights into emerging trends, making it a must-attend for anyone seeking to enhance their social media proficiency.
Pre-Requisites
Basic Computer Skills
- Attendees should be comfortable navigating the web, using a browser, and understanding basic website elements (like URLs and hyperlinks).
Familiarity with Search Engines
- Understanding how to perform searches on popular search engines (Google, Bing, etc.) and recognize key elements on the search results page, such as ads, organic results, and featured snippets.
Introductory Knowledge of Websites
- Familiarity with website components (homepage, navigation menus, individual web pages).
Access to a Website (Optional):
- Access to a personal website, blog, or even a social media page, to apply learnings in real-time.
Curiosity About Online Marketing:
- An interest in learning about how websites attract visitors and rank in search engines
What’s Included?
- 4 hours of live instruction starting at 11:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.