Confidently execute your marketing strategies
In today’s hyper-competitive business environment, effective management of the full scope of core marketing activities is essential to organizational success. Organizations of all sizes simply cannot compete successfully nowadays without great marketing.
Whether you offer physical products, services, or a combination of both – the winning edge is developing a strong organizational capability across all the elements of the marketing craft. And – marketing is just as important in the business-to-business space as it is in the business-to-consumer space!
The AMA has developed this 2-day Marketing Strategy & Management Bootcamp as the premier opportunity for you to join your marketing peers from many backgrounds and industries to spend quality time focused on gaining skills and insights toward doing world-class marketing.
The Bootcamp is facilitated by an expert presenter with many years of marketing experience whose facilitative style is highly engaging and interactive with the attendees. In the end you, your customers, and your organization will draw great benefit from the time invested together toward maximizing marketing’s contributions to success.
July 16-17, 2024 | Online | 10:00 AM – 2:30 PM CT
Key Takeaways
- Share contemporary updates on what makes for successful marketing in 2024
- Explore best practices in marketing planning
- Identify success pathways to maximizing the creation, communication, and delivery of value to today’s customers
- Provide concrete advice on boosting your personal contributions as a marketer within your organization
- Focus on rapid changes in customer expectations – and tips for winning the battle for customers
- Examine the A-B-C’s of great branding
- Review market research basics for deciding how to get the right information for marketing decision making
- Share tips on which promotional approaches tend to pay off under which market conditions
Take your learning a step further with the AMA Marketing Management Professional Certified Marketer® credential and gain the competitive edge.
With this bundle, you gain access to the Bootcamp PLUS the
Marketing Management PCM® Prep Course + Exam
at a discounted rate ($849 value).
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
July 16, 2024 (all times CT)
Session 1 – Master Marketing Planning and Strategy
Success in marketing begins with knowing what to do, when to do it, and how to do it. In the first session you will enjoy gaining current thinking and numerous best practice examples in setting up your firm (and yourself) for success with your customers and markets. And getting to a great marketing plan and marketing strategy requires attention to selecting and executing appropriate market research approaches for your particular situation.
Session 2 – Optimize Segmentation, Targeting, Positioning, and Differentiation
Experienced marketers consider these topics to be the “soul of the field” – that is, the core building blocks for developing and executing great marketing management! In the second session you will have the opportunity to consider multiple contemporary approaches to these core marketing tasks, including loads of real examples of firms who did it well and (unfortunately) also firms who did not do it well. We will dissect what went right and what went wrong, and most importantly – why.
July 17, 2024 (all times CT)
Session 3 – Create and Deliver the Value Proposition: Branding and Products
A wise marketer once said: “Every individual in an organization should be able to articulate the basic value proposition delivered by the firm’s offerings to its customers.” The key word of emphasis above here is everybody – that is, the responsibility is not just on marketing and salespeople. In the third session you will benefit from the opportunity to consider ways marketing can positively impact an organizational culture that is truly customer centric. Thus, marketers can have huge potential influence on firm success as well as success with customers.
Session 4 – Create and Deliver the Value Proposition: Promotion Tools and Service
Marketing’s role sometimes ends up a bit boxed in as mostly creating and executing various forms of promotion. And indeed, these are super-important elements within the professional marketer’s toolkit! In the fourth session you will gain a good review of the pros and cons of various promotion options. But we’ll take things farther to develop a set of very specific related actions beyond promotion that savvy marketers can employ to up the odds that their firm’s offerings have the best possible shot at success in the market.
Greg W. Marshall
Greg W. Marshall (Ph.D., Oklahoma State University; BSBA and MBA, University of Tulsa) is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. He also served on the faculties of the University of South Florida and Oklahoma State University. Prior to his doctoral work, Greg held sales management and brand management positions in the consumer package goods industry. He is a long-time contributor to many AMA professional training initiatives and also has considerable experience over many years as a consultant and trainer for a wide variety of organizations.
Greg serves as Editor-in-Chief of the European Journal of Marketing, and Past Editor of the Journal of Marketing Theory and Practice and Journal of Personal Selling & Sales Management, for which he now serves on their Senior Advisory Boards. He has published over 60 refereed journal articles, focused on a variety of managerial issues in marketing and sales. In addition to his work in the scholarly journals, Greg also contributes to the field of marketing through his co-authorship of several textbooks that are widely used around the world: Marketing: Real People, Real Choices (Pearson); Marketing Management (McGraw-Hill), Sales Force Management (Routledge), and Contemporary Selling (Routledge).
Greg is a past member of the Board of Directors of the American Marketing Association and is Past President of the AMA Academic Council. He also is a Distinguished Fellow and Past President of the Academy of Marketing Science and a Distinguished Fellow and Past President of the Society for Marketing Advances.
Who Should Attend?
- Professionals who are relatively new to marketing but who are now in a position to impact marketing success within their organization (this can include have come into marketing from other fields)
- Veteran marketers who want a solid “brush up” on current marketing ideas, issues, and key success factors
- Those within the extended marketing family (such as sales, communications, social media, public relations, graphic design, market research, etc) who want to gain a broader understanding of successful marketing management
- Individuals interested in pursuing the PCM Marketing Management certification
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.