Extract the best insights from your Google data
Unlock the full potential of Google Analytics 4 (GA4) with our comprehensive 4-hour bootcamp designed for digital marketers and data enthusiasts. With a mixture of presentation and live platform demonstrations, you will gain the knowledge needed to navigate and leverage GA4’s advanced features for insightful data analysis and effective decision-making.
Note: This session will not cover account set-up and is intended for users with familiarity to further specific insights and platform use cases.
June 18, 2025 | 10:00AM-2:30PM CT
Key Takeaways
- Gain an understanding of GA4’s navigation, usage, and customizable capabilities
- Identify the difference between session and user-based data
- Explore reporting features and examples including why you need different reports and what information can be gained from them
- Discuss how to effectively use GA4’s tools to drive actionable insights and make strategic decisions.
Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
- Clarity on Session vs User-based data
- Customizing GA4 to fit your needs (E-Comm vs Lead Gen)
- Reporting in GA4
- Linking GA4 to Other Platforms
- Analyses: Funnel, Path, Segment
- Building Audiences
- Channel Grouping
Chris Coomer
Vice President of Data Analytics, and Business Insights at Neil Patel Accel (NPAccel)Chris is Vice President of Data Analytics, and Business Insights at Neil Patel Accel (NPAccel) Driving Data Management, Analytics Strategies, and Technical Architecture to Scale Optimized Enterprise Operations. Chris is also an Adjunct Professor at The University of Tampa, in Tampa, Florida and a former interrogator with the United States Army.
Chris holds a BA in International Business with a focus on Management Information Systems from The University of South Florida and two Master’s Degrees from The University of Tampa: MS in Marketing with a focus on Marketing Analytics and a MBA.
What’s Included?
- 4 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Who Should Attend?
This course will not cover basic GA4 instance setup, and is intended for users that already have familiarity with the platform:
- Individual contributor/intermediate level
- Digital marketers looking to deepen their understanding of GA4.
- Data analysts aiming to enhance their analytics capabilities.
- Business owners wanting to leverage data-driven insights for growth.
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.