Video Production From Beginning to End
We all know attention spans grow shorter and more brands are competing for it. But when it comes to learning about products and services (or just being entertained) consumers tend to prefer videos to text. The average person spends 1-3 hours every day watching videos – on social media and beyond.
But how do you go about building a plan and executing a consistent set of quality videos? Join our 6-week online social media video master session to learn skills and strategies you need to thrive in a digital landscape dominated by video content.
With hands-on and detailed instruction covering the entire video production lifecycle, you will create your own video strategy and content, as well as get guidance from your instructor, ensuring you’re battle-ready for the new era of social media.
Please Note: A few different softwares will be touched upon (both free and paid options), but a little more time will be spent on walking through CapCut which has free access. No access to any paid software will be provided, but participants will be able to utilize whatever software they have to complete activities.
What to Expect
This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.
Weekly Assignments
Each Wednesday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.
4 Live Classes
Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on October 9, October 23, November 6 and November 20.
Who Will Benefit?
This course is for digital marketers who are (or want to be) focused mostly on social media, as this is where videos will have the highest impact on an organization’s goals.
Whether you’ve never created a single video, or you’re already shooting some basic ones for social, this course will be a serious level-up to video mastery.
Did you miss out on this session? We’ll be running this cohort again in March 2025
Key Takeaways
- Develop a comprehensive video strategy for social media platforms
- Master the fundamentals of video planning and pre-production
- Learn essential video shooting techniques for social media
- Acquire video editing skills using popular, inexpensive tools
- Create effective video ads for social media platforms
- Gain proficiency in measuring and reporting video performance
- Adapt video strategies to different social media platforms and audience needs
Prove your new skills! When you finish this program, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Pre-Work
Review the Platform & Introduce Yourself
Before the course begins, spend some time reviewing the course platform. You should know: where to access the weekly lessons, activities, and complete the pre-work discussion prompt.
Get to know your peers by sharing where you’re based, what industry you work in, and what your most common challenges are in social media marketing. What are you most looking forward to in the course?
October 9, 2024 - LIVE SESSION #1
During this live session, join your instructor and peers to discuss the course content and expectations. Come prepared with questions and discuss progress on the recent assignments.
Please note that all Live Session classes are listed in Central Time Zone.
Week 1
Content Strategy
- Understanding Your Audience Across Different Sectors
- Creating a Content Calendar that Works
- Types of Video Content and Their Strategic Uses
- Collaborating with Creators and Influencers
Week 2
Platform Strategy
- YouTube Longs and Shorts
- Instagram Reels and TikTok: Leveraging Trends and Creativity
- LinkedIn: Building Authority and Thought Leadership via Video
- Understanding the Basics of Video Advertising
October 23, 2024 - LIVE SESSION #2
During this live session, join your instructor and peers to discuss the content and activities covered in the first two weeks. Come prepared with questions and discuss progress on the recent assignments.
Please note that all Live Session classes are listed in Central Time Zone.
Week 3
Production Preparation
- Scripts, Storyboards, and Graphics
- Crafting Compelling Video Ads: Tips and Techniques
Week 4
Production Basics
- Essential Equipment for Different Budgets
- Filming Techniques for Professional-Looking Videos
November 6, 2024 - LIVE SESSION #3
During this live session, join your instructor and peers to discuss the content and activities covered in the last two weeks. Come prepared with questions and discuss progress on the recent assignments.
Please note that all Live Session classes are listed in Central Time Zone.
Week 5
Post-Production
- Basic Video Editing: Tools and Software
- Seeking Feedback and Making Revisions
Week 6
Publishing and Promotion
- Best Practices for Uploading and Publishing Videos
- Video SEO: Optimizing Your Videos for Discovery
November 20, 2024 - LIVE SESSION #4
It’s time to wrap up the six-week program! Virtually engage with your instructor and peers to discuss the content, assignments and most significant takeaways.
Please note that all Live Session classes are listed in Central Time Zone.
Will Francis
Will is on a mission to help marketers raise their game. He spent most of his career helping the world’s most loved brands and talent grow through social and digital media. A former member of the MySpace team during its 2000s heyday, he later worked in major ad agencies before founding his digital agency Harkable in London. Since 2016 he has turned his focus to sharing years of experience through media and live appearances while delivering marketing lectures for the AMA (US), Digital Marketing Institute (Global), UCD (Ireland) and CIM (UK).
He hosts ‘Ahead of the Game’, the Digital Marketing Institute’s marketing podcast, and is a published author of books about popular culture with Prestel (Penguin Random House). He lives in the Peak District in England with his co-author wife and two young sons.
Who should attend?
This course is for digital marketers who are (or want to be) focused mostly on social media, as this is where videos will have the highest impact on an organization’s goals.
Whether you’ve never created a single video, or you’re already shooting some basic ones for social, this course will be a serious level-up to video mastery.
Technology: A few different softwares will be touched upon (both free and paid options), but a little more time will be spent on walking through CapCut which has free access. No access to any paid software will be provided, but participants will be able to utilize whatever software they have to complete activities.
Will the live sessions be recorded?
Yes, the live sessions will be recorded and available for six months. However, we strongly encourage you to attend live to maximize your opportunity for peer collaboration.