Elevate Your Digital Marketing Skills in Two Days
Create more effective campaigns, increase website traffic, and demonstrate clear marketing ROI to your leadership team. In just two days, you’ll learn actionable strategies to improve digital content, search engine rankings, and lead generation—giving you the tools to deliver measurable growth for your team or organization.
Our expert-led program goes beyond theory, providing step-by-step techniques in AI-powered content creation, SEO optimization, and performance analytics. You’ll walk away with a comprehensive toolkit, including proven AI prompts, Google Analytics 4 measurement strategies, and content marketing frameworks you can implement immediately in your work.
Online | April 23-24, 2025 | 12:30-4:00 PM Central Time
Key Takeaways
- Understand the principles of content marketing and how to align it with long-term business goals.
- Build a content marketing mission statement to guide strategic efforts.
- Learn to apply a full-funnel AI framework for efficient content creation, promotion, and measurement. We are sharing our best prompts.
- Grasp SEO fundamentals, including keyphrase research and optimizing content for rankings.
- Use GA4 to measure and improve campaign performance and ROI.
- Discover the most impactful website changes for visitor engagement and lead generation
Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.
“Very informative on the latest strategies and incorporating AI into our marketing efforts.”
Gary K., past attendee of the AMA Digital Marketing Bootcamp
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
April 23, 2025 - 12:30-4:00PM CT
Session 1: Content Marketing Fundamentals
Session 2: AI for Content and Lead Generation
April 24, 2025 - 12:30-4:00PM CT
Session 1: SEO and influencer collaboration
Session 2: Analytics for Decision-Making
Andy Crestodina
Cofounder / CMO of Orbit MediaAndy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses.
Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. These articles reach more than three million marketers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.
Nancy is the Chief Creative Officer at HBT Marketing.
What’s Included?
- 2 Days (6 hours) of in-depth training related to Digital Marketing strategy and application
Who Should Attend?
Digital marketers with responsibility for growth, demand and lead generation, specifically those who focus on content marketing and organic channels, including SEO, social media and email marketing.
Ability to make updates to website pages and access to Google Analytics will be helpful. Methods for using AI are included, so bring your favorite LLM.
This program has special relevance to B2B marketers, but really anyone in any marketing role will get value.
Please note this Bootcamp will not cover digital marketing basics for beginners.
Will this bootcamp prepare me for the Digital Marketing Pro certification program?
The AMA Digital Marketing Bootcamp is not a direct preparation pathway for the Digital Marketing Pro certification program. The bootcamp will grow your skills in specific digital marketing areas that may make you more confident in enrolling in the separate Certification program.