Elevate your content creation and audience engagement skills
Explore the art of creating quality content, mixing brand standards and creativity, while crafting impactful social media posts across various content types. Gain better understanding of your audiences, conduct thorough content audits, and measure the success of your strategies.
This 1-day Bootcamp is ideal for content creators and marketers looking to enhance their digital presence. Don’t miss this opportunity to refine your skills and take your content to the next level!
October 3, 2024 | Online | 10:00 AM – 2:30 PM CT
Key Takeaways
- Discuss what makes content to be considered “good quality”
- Explore the best practices and use cases for different types of content and how to align your content strategy to achieve your goals
- Share best practices for creating quality content
- Identify different opportunities for engagement
Get 10% off pricing by purchasing 3 or more tickets!
Email customersupport@ama.org to register your group.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
Session 1
Quality Content
Subjectivity in Creativity
Brand Standards
Strategy
Social Media Content Quality
Content Types on Social Media: “Everything in Content in the Right Context”
Session 2
Engaging with Your Audience
Knowing Your Audience
Content Audit
Measuring What Matters (Measuring ‘Quality’ Content)
Karlyn Ankrom
CEO of Oh Snap! SocialKarlyn Ankrom is the CEO of Oh Snap! Social and the creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.”
Ankrom developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly social allergic, as she calls it, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.
What’s Included?
- 2 sessions of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Any content creator! – videographers, photographers, copywriters, social media managers, webmasters, etc.
- C-suite working on developing a stronger personal brand.
Pre-requisites: Have a working knowledge of social media platforms for the purposes of creating content. Understanding of who your brand’s/company’s existing audience is currently on each platform. Strong sense of what may be missing within your social media content creation plan/strategy.
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.