Build an Effective Brand Strategy
The term brand management can mean different things depending on whether you are talking to a designer, consultant, agency or traditional client-side marketer. This lack of clarity in the industry leads to brands often being created without a clear strategy, leadership and communication breakdowns, and confusion among agency partners.
This one-day bootcamp will teach you exactly what brand management is and how the best brand managers think about their businesses, prioritize projects and grow their careers.
May 8, 2025 | Online | 10:00 AM – 2:30 PM CT
Key Takeaways
- Core planning frameworks for business and marketing strategy
- Brand manager roles, responsibilities and career development areas
- Project prioritization and cross-functional collaboration tips
- Brand Positioning frameworks and writing tips
- Brand finance (P&L) fundamentals
- How brands analyze and judge the initiative performance
Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
- Brand Management 101
- Cross-Functional Partnerships
- Brand Positioning
- Positioning Criteria
- Brand Finance/Profit & Loss
- Revenue Growth Strategies
- Advertising Value & Measurement
Kevin Namaky
Chief Executive Officer, Gurulocity Brand Management InstituteKevin Namaky is Chief Executive Officer of the Gurulocity Brand Management Institute. During his 20 years as a Brand & Innovation Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, he created billions in new value for companies through winning strategic plans, new product innovation, and compelling marketing campaigns. A trained educator, he’s taught in classrooms, workshops, conferences and boardrooms, and has trained over 1,000 brand managers.
Kevin’s training, coaching and consulting clients include companies such as Scotts Miracle-Gro, Capital One, Johnson & Johnson, Kimberly-Clark, Ubisoft, Formica, Bolthouse Farms, Gorilla Brands, Rare Beauty, Dole Foods, Sephora and Ancestry.com. Kevin also lectures at the Ohio State University Fisher College of Business and has been featured in Ad Age, Forbes, Fast Company and the CMO Council.
What’s Included?
- 4 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Brand and marketing managers tasked with creating and executing brand strategies and projects (“client-side”)
- Agencies, consultants and freelancers who work for/collaborate with brand management clients and want to become better strategic partners
- Small business owners who want insight into how brand leaders manage larger brands
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.