Drive Results and Engagement for Your Business
In the world of social media, change is the only constant, and staying ahead demands more than basic knowledge.
This small-group, online training delves into the intricacies of social media marketing, empowering you with the knowledge and tools needed to create a highly effective social media strategy. Learn how to navigate every twist and turn of strategy formulation and execution, including:
- Defining your purpose and setting achievable goals
- Deciding the types of content and platforms that work best for your business
- Measuring the impact of your efforts
Plus, this training goes beyond theory. It propels you into real-world scenarios, ensuring your grasp of the concepts is comprehensive and actionable.
What to Expect
This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.
Weekly Assignments
Each Thursday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.
3 Live Classes
Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on May 8, May 22 and June 5.
Who Will Benefit?
Tailored for mid-level marketing professionals and social media managers aiming to elevate their expertise, this intermediate-level training delves deep into refining skills, strategies, and effective social media approaches aligned with your target audience, empowering well-informed business decisions.
While the course briefly covers content creation, management, and performance measurement, its primary focus rests on strategic elements rather than the operational aspects of day-to-day social media management.
Key Takeaways
- Identify the components and factors to consider when creating a social media strategy.
- Apply social media marketing concepts and best practices based on your company’s goals and operations.
- Discuss challenges related to social media marketing and opportunities to address them in creating your strategy.
- Develop a plan for creating, implementing and revising a social media marketing strategy.
Prove your new skills! When you finish this program, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.
Pricing
Members
$799
Non-Members
$999
Want to attend with a group of 3 or more? Contact customersupport@ama.org at least one week in advance to get 10% off registration.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Looking for Different Dates?
This training is offered a few times throughout the year!
- February 1 – March 13, 2024 | Online | Register now.
