Data Revolution: Empowering Humanity
Data plays an increasingly expansive role across life and commerce today, not just as a tool for business growth but as a force that can drive positive global change. As a melting pot of diversely informed disciplines (psychology, sociology, economics, computer science), marketing is uniquely positioned to capitalize on and be informed by the ongoing data revolution. Marketing provides insights into our self-perception, our view of others, our assessment of how others perceive us and our ideas for improving our world. It shapes market existence and function. Yet, to maximize opportunities through data requires us to think differently. As scholars developing deep theoretical knowledge, we must harness the value of diverse and novel data that will require nothing short of a revolution defined by new methods, new theories and collaborations across diverse disciplines (e.g., medicine, public health, law, urban planning). Mainly, it will require an openness and a hunger for unique perspectives that can enrich our own.
Join us in Chicago on August 22-24 for the 2025 Summer Academic Conference to explore a platform that will enable collaborations, forge strong relationships, inspire courageous thoughts, and ultimately nurture the human aspects of our academy.
2025 Call for Papers Opening Soon
In-Person and Virtual Options
During the 2025 AMA Summer Academic Conference in Chicago, IL, August 22-24, we will illustrate how marketing plays a vital role in maximizing opportunities through data to drive positive global change.
If you cannot join us in Chicago, select virtual programming will be available on Monday, August 18.
In-Person Pricing
(Sessions Take Place August 22-24 in Chicago, IL)
All in-person registrations include access to the online portion of the event taking place on August 18.
Academic Professional Ticket
AMA Member
Super Early-Bird (Ends 10/18): $649
Non-Member
Super Early-Bird (Ends 10/18): $849
Doctoral Student Ticket
AMA Member
Super Early-Bird (Ends 10/18): $399
Non-Member
Super Early-Bird (Ends 10/18): $499
Virtual-Only Pricing
(Sessions Take Place August 18)
Virtual registration includes sessions on our virtual event platform and on-demand access for 30 days following the event.
Academic Professional Ticket
AMA Member
Super Early-Bird (Ends 10/18): $129
Non-Member
Super Early-Bird (Ends 10/18): $299
Doctoral Student Ticket
AMA Member
Super Early-Bird (Ends 10/18): $69
Non-Member
Super Early-Bird (Ends 10/18): $159
Conference Co-Chairs
Colleen Harmeling
Florida State University
Tonya Bradford
University of California, Irvine
Adithya B Pattabhiramaiah
Georgia Tech University
AMA Event Policies
Awards Luncheon Sponsor
Poster Reception Sponsor
