Sprinklr and AMA Bootcamp Series: Marketing Transformation in the Age of AI
Online | March 19 - April 9 | 10 AM CT (4PM BST and 5PM CET)
March 19. 2025
AI-first campaign management: Transforming conversational data into high-impact marketing
In a world where customer interactions generate vast amounts of unstructured data, brands that harness insights from it gain a competitive edge. Data-driven marketing enables organizations to transform customer conversations into actionable intelligence, allowing them to craft hyper-personalized campaigns, optimize engagement, and maximize revenue. By integrating data from diverse sources into a unified platform, marketers can ensure consistency across channels, respond to real-time market signals, and drive superior customer experiences.
This session will explore how Sprinklr’s AI-driven Unified-CXM platform enables seamless campaign management across social, digital, and traditional channels at scale.
Key takeaways:
- Real-time market responsiveness: Leverage AI-driven insights to adapt strategies as you go and stay ahead of the competition
- Improved efficiency: Reduce time-to-market, enhance resource utilization, and streamline content reusability
- Unified taxonomy and governance: Standardize business taxonomy across campaigns, touchpoints, geographies, and business units
- Real-time tracking for higher agility: Accurately monitor audience sentiment and market trends with automated alerts
Carly Ehrenberger
Senior Principal Solutions Consultant, Sprinklr
Zoe Farris
Senior Success Manager, Global Strategic Accounts, Sprinklr
March 26, 2025
From Data to Decisions: AI-Powered Brand Excellence
In today’s fast-paced digital world, brand reputation and consumer sentiment evolve in real-time. Traditional market research methods often struggle to keep up, making it critical for businesses to adopt AI-powered brand health monitoring. By leveraging comprehensive 360-degree insights from multiple sources such as social media, news, blogs, and first-party data, brands can track sentiment, monitor competitors, and identify trends proactively.
This session explores how AI and machine learning can provide real-time, actionable insights, enabling organizations to safeguard their reputation and optimize brand strategy.
Key takeaways:
- Understanding brand perception: Track real-time mentions, benchmark brand health KPIs, leverage AI for insights, automate analysis, and share intelligence seamlessly with customizable reports
- Engaging with your audience: Scale customer engagement with real-time monitoring, proactive issue resolution, consistent messaging, and AI-powered compliance
- Optimizing brand performance: Enhance brand impact with AI-driven, platform-specific campaigns, personalized content strategies, and automated ad optimization to boost sentiment and share of voice
Deming Cassity
Lead Solutions Consultant, Sprinklr
April 2, 2025
Transforming multi-channel performance with AI-driven optimization
In today’s customer-first landscape, brands must manage and optimize content and engagement across multiple channels while ensuring seamless, personalized engagement. However, fragmented approach to managing channels lead to operational inefficiencies, rising costs, brand risks and challenges in optimizing content performance. Maintaining quality and compliance across regions is complex, and without unified tools, channel activation becomes a missed opportunity. The increasing demand for scalable content strategies, tailored to diverse audiences, adds further pressure on marketing teams.
In this session, you’ll discover how to streamline workflows, reduce costs, and foster collaboration with integrated channel management and AI-powered insights. Learn how to achieve a unified, real-time approach to content activation across every customer touchpoint—social media, digital, email, and beyond.
Key takeaways:
- Achieving seamless multi-channel activation: Leverage AI-driven insights and workflows to streamline content across all customer touchpoints, ensuring relevance and consistency
- Driving measurable impact: Track performance in real-time across channels using key metrics like CTR, content ROI, reach, and CAC to measure campaign effectiveness accurately
- Boosting efficiency: Streamline workflows and reduce manual effort with integrated automation, enabling faster go-to-market timelines and maximizing operational efficiency
Cara Marzilli
Principal Solution Consultant, Sprinklr
Sandy de Arango
Solution Architect, Marketing Specialist, Sprinklr
April 9, 2025
Beyond Data Silos: Building a Unified CX Intelligence Hub
Today’s businesses are constantly challenged by rapidly evolving customer expectations. Fragmented data, unstructured insights, and disjointed analytics prevent them from truly understanding their customers and the market. To stay ahead, brands must centralize, structure, and democratize CX data to drive smarter decisions and superior business outcomes with the help of real-time AI-powered insights.
This session will showcase how an AI-first approach enables brands to unify customer, competitor, and industry insights across traditional and digital channels. It will explore how AI-powered listening extracts meaningful insights from unstructured data across 15+ digital channels, automatically detecting trends and anomalies before they impact the brand.
Key takeaways:
- Comprehensive data ingestion: Capture and unify data from voice, social media, messaging platforms, reviews, news, internal systems, and beyond to gain a holistic view of customer interactions
- Real-time monitoring of user-generated content: Track and analyze millions of mentions instantly to stay ahead of emerging trends, customer feedback, and potential issues.
- AI-driven analytics across multiple languages: Leverage machine learning to eliminate manual analysis and detect anomalies, root causes, and trends. Use native language models for accurate sentiment and phrase-level insights for a nuanced understanding of the audience
- Informed decision-making through dynamic reporting – Extract real-time digestible insights to make prompt decisions around marketing ideation and operational changes
Valarie Grant
Senior Manager, Solutions Consultant, Sprinklr
Gui Dumit
Solutions Consultant, Sprinklr
