Leading with AI in Marketing and the Tools to Succeed

Thought Leader: 3 Machine Intelligence Uses Applied to Marketing

What is machine intelligence? How has it been applied to marketing? In this interactive 30 minute discussion, Vibhu Bhan, COO and CIO of Creativ Strategies, will discuss the history of AI applied to marketing, the frontiers of machine intelligence in media and marketing, and then go through actual case studies on how large corporations are using AI to improve their businesses today.

Vibhu Bhan

Chief Operating and Information Officer, Creativ Strategies

Create Studio-Quality Videos in Minutes with PlayPlay’s AI Video Creation Platform

Struggling to keep up with video demand in 2024? Say goodbye to video production bottlenecks – PlayPlay empowers global teams to create high-quality videos in minutes, transforming any message into captivating stories with AI. Tune in on July 16th to unlock the power of AI video creation for your team.

You’ll discover how to:

• Create High-Quality Videos: Craft stunning content in minutes with our AI platform.
• Boost Engagement: Go beyond basic editing with features that grab viewers’ attention.
• Maintain Brand Consistency: Effortlessly apply your brand guidelines with a few clicks, ensuring a seamless visual experience across all videos
• Unlock the full potential of PlayPlay’s AI video creation tools.

Tyler Lederer-Plaskett

Marketing Communications Advisor, PlayPlay

Get GTM insights to skyrocket your results in just a few clicks with AI-powered marketing analytics

Marketers are facing a daunting race to become more efficient with the help of AI – whether you’re developing a winning GTM strategy, writing brand and product messages, or allocating your budget to drive growth.

However, many new AI adopters are missing a critical piece to success: real-time, relevant data. Going forward, out-of-the-box LLMs like ChatGPT won’t be enough. Marketers need AI to have the right context: real-time data relevant to the most critical business questions.

Join us for an interactive demo with Grant McDougall, CEO at BlueOcean. We’ll discover how BlueOcean’s cutting-edge AI-powered platform can transform your approach to using data-driven insights to grow your brand.

You’ll learn how to:

• Glean quick insights into your competitors’ strategies and market movements.
• Get the answer to the “so what?” question, with always-on competitive benchmarking and measurement frameworks.
• Use data and insights to make informed decisions that enhance your marketing strategies and drive business growth
  

Don’t miss this opportunity to learn how to outpace your competitors and drive brand growth. We look forward to seeing you there.

Grant McDougall

CEO, BlueOcean.ai

Find the Perfect Content for Every Campaign in Seconds with Canto’s AI Visual Search

Navigating the vast sea of digital assets to find the perfect content for your campaign can be overwhelming. Relying solely on existing metadata often results in inefficiencies and frustration, not to mention the massive time and labor involved in tagging and keywording all your content. Enter Canto’s AI Visual Search, a game-changer in content discovery, allowing you to instantly locate the perfect video clips or image for every campaign in seconds.

Canto’s AI Visual Search utilizes advanced computer vision and machine learning to analyze visual elements within images and videos, surpassing the limitations of traditional metadata. This technology enables rapid identification of specific content across your entire content library, ensuring seamless and efficient content and creative workflows.

In this demo, we’ll show you how AI Visual Search:

• Enables effortless content discovery: Locate specific images and video clips in seconds, without exhaustive tagging.
• Enhances ROI: Extract maximum value from every asset, significantly boosting return on investment.
• Maximizes efficiency: Reduces reliance on incomplete tags and metadata, freeing up your team’s time to create impactful content and get back to the business of being creative.

Ariana Keil

Senior Growth Marketing Manager, Americas, Canto

Brian Athey

Solutions Engineer, Canto