October 13, 2021 Optimizing Pay-Per-Click Online | 10:00 a.m. CT October 13, 2021 (All Times Central) 10:00 am - 1:00 pm Keyword Research and Excel For PPC Create and Manage Campaigns Using Google Ads Editor Structuring Accounts By Daily Budget, Devices and Conversion Impact Campaigns by Match Type and Negative Match Types Google Analytics For PPC, Search Queries and Day Parting Google Ads Experiments to Test Hypotheses and Mitigate Against Risk Q&A