How to Write a Powerful Creative Brief
Online | 2 Hours | Intermediate
Introduction and Defining the Creative Brief
The Ideal Creative Development Process
The Ideal Creative Brief and Good Examples
The Target & Insight, Examples, Reverse Engineering
Communication Strategy, Examples, Reverse Engineering
RTBs, Character/Tone, Examples, Reverse Engineering
Q&A
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- ABMs, Brand and Marketing Managers who brief creative/agency teams on new communications campaigns.
- Agency partners, Account Managers, Planners and Creatives who collaborate on briefs or translate client briefs into internal agency creative briefs.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.