How to Write a Powerful Creative Brief

11 a.m. - 1 p.m. CT Each Day

Day One (Central Time)

11:00 am - 1:00 pm

Introduction and Defining the Creative Brief

The Ideal Creative Development Process

The Ideal Creative Brief and Good/Bad Examples

Day Two (Central Time)

11:00 am - 1:00 pm

The Target & Insight, Examples, Reverse Engineering and Practice

Communication Strategy, Examples, Reverse Engineering and Practice

RTBs, Character/Tone, Examples, Reverse Engineering and Practice

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