Essentials for Higher Education Content Marketing Success
11:00 a.m. - 2:00 p.m. Central
November 10 (All Times CST)
11:00 am
-
2:00 pm
- Understanding your target markets – Broad vs. specific
- Personas – Why they are valuable and how to develop and create successful personas with examples
- The top 10 questions you must ask and answer to know your target audiences
- How to sell this within your organization and gain consensus and approvals from leadership – Case studies
- Breakout Session 1: Determine your top target audience and what makes them special – Create a headline that will grab their attention and engagement – Discuss
- Understanding the Customer Journey – How to develop content and engage at every stage of your target markets’ journey
- How to digital integrate and get the most out of your content across all of your channels online and off
- Analytics – How to develop and track specific success metrics to determine what content is performing best for your target audiences
- Breakout Session 2: Develop the foundation pieces of a complete campaign – How and where do you engage and track target audiences, identify success metrics
- The launch of your content is not the end, but just the beginning – Track, analyze and iterate for long-term content success