Essentials for Content Marketing Success

Live Instruction

• Our post-COVID-19 world
• Target markets’ lack of trust
• Developing a successful content marketing strategy
• Getting as close to your customer (target market)
• Case studies

Working Session | Lightning Brainstorm

• Identify your brand foundations, key messages  and what you stand for
• Create a list of most common customers’ questions, issues or complaints

Live Instruction

• Engaging with target markets
• Maximizing every piece of content
• Content curation vs. creation
• Content brainstorm techniques to use within your team

Working Session | Lightning Brainstorm

• Develop main content themes for your organization
• Perform a content brainstorm

Break the Corporate Ceiling

• Engage with your corporate leadership (they need us more than ever)
• Giving you and your content permission to fail
• Content examples

Interactive Q&A