Enabling Sales: Developing the Perfect Pitch Deck

Establishing the Story

Knowing Your Audience

• Factoring in your understanding of competitors, personas and industry in your pitch
• Activity: Walkthrough a worksheet on key points of consideration to ensure your deck is customer-centric
  

Building the Deck

Building a pitch deck library 

• The Four Key Slides in every deck 
• Activity: Breakout groups where participants talk about their four key slides 

How to encourage personalization and limit Frankenstein decks

Training and Enabling Sales

The internal pitch deck

• The Importance of Story – the need to ensure Sales has a strong understanding of the story

Building a sales feedback loop

• Working with a tiger team of reps to ensure you’re building a story others want to share
• Building trust with sales