Driving ROI with Marketing Automation

Online | 2 Hours | Beginner

The Marketing Flow

The Marketing Tech Stack

Monolithic Tool Sets

Analytics, Machine Learning, Automation

Generative AI

Prioritizing the Next Acquisition

Tool Selection Criteria

Implementation Tips and Traps

Who Should Attend?

  • Students and marketers new to marketing (get ahead of the old timers!)
  • Marketers with too much on their plate in need of a technological boost
  • Marketing managers looking to augment their team’s muscle
  • Marketing directors looking to allocate their budget in the smartest way possible

More Info:

  • This is not a technical how-to and best tools session.
  • This session is an overview of the rules of the road and how to navigate it. The car you drive is up to you and yes, your mileage may vary!

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Tips and best practices
  • Access to recording and resources for three months

Can’t Attend Live But Want the Information?

We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.

 
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