Driving ROI with Marketing Automation
Online | 2 Hours | Beginner
The Marketing Flow
The Marketing Tech Stack
Monolithic Tool Sets
Analytics, Machine Learning, Automation
Generative AI
Prioritizing the Next Acquisition
Tool Selection Criteria
Implementation Tips and Traps
Who Should Attend?
- Students and marketers new to marketing (get ahead of the old timers!)
- Marketers with too much on their plate in need of a technological boost
- Marketing managers looking to augment their team’s muscle
- Marketing directors looking to allocate their budget in the smartest way possible
More Info:
- This is not a technical how-to and best tools session.
- This session is an overview of the rules of the road and how to navigate it. The car you drive is up to you and yes, your mileage may vary!
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.