November 3, 2022 Core Components of Branding Online | 10:00 a.m. CT November 3, 2022 10:00 am - 1:00 pm Introduction and Branding Components Overview Target Profile and Research Best Practices Positioning Statement Framework and Examples Naming Process, Dos and Don’ts Three Critical Design Strategy Documents Brand Story/Manifesto Structure and Examples Creating a Message Map for Your Brand Q&A