Building a Marketing Analytics Framework
Online | 2 Hours | Beginner
Introduction
- What’s wrong with analytics?
- The 99% problem
Asking the Right Questions
- Business objectives
- Develop your Marketing Analytics Framework
Establish Goals and Values
- Estimating value
- Conversions, goals and outcomes
Comparisons and Benchmarks
- Direction and magnitude
- The value of the average
Methods of Analysis
- ABC’s
- 3 C’s
Defining and Connecting KPI’s Across the Funnel (or Flywheel)
- Defining KPIs
- Connect data to action
Reporting Data
- Ideas aren’t enough
- IAI Framework: Insight – Action – Impact
Who Should Attend?
Marketers who have ever:
- Asked, “What data is important?” or “How do I turn these numbers into action?”
- Created a 50-slide PowerPoint deck with copy & pasted charts, graphs and data tables and wondered if there is more that you could do.
- Wondered if there is a method to streamline and clarify your data reporting, analysis and marketing analytics activities.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.