B2B Product Marketing
Online | 10:00 a.m. CT
November 10, 2021 (All Times Central)
10:00 am
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1:00 pm
Messaging and Positioning
- Understanding the customer, market and competitive landscape
- Templates: messaging, persona development and competitive analysis
Building a Go-To-Market Plan
- Key components of a GTM plan
- Templates: launch plan and KPI tracker
Collaborating With Your Internal Teams
- How to identify the key players of the launch team and key actions required
- Template: tracking roles and responsibilities