Antifragile Marketing Strategy
Online
Wednesday, September 9 (All Times CDT)
11:00 am
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12:00 pm
Back to Basics: What is Strategy and Why Is It Important?
- Business strategy vs. strategy through a marketing lens
- Strategy. Not strategies.
- Opportunity -> Strategy -> Action
- Up for discussion in the digital world
- Goals -> Strategy -> Objectives -> KPIs
- How a good strategy helps
- Clarity of direction
- Understanding results
- Aligning tactics
- The importance of understanding business
- People -> Process -> Tools
- People will do the work.
- Antifragile sneak peak, and how it can apply to strategy
- All eggs in one basket vs. the barbell
12:00 pm
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1:00 pm
Mental Models and Frameworks for Today’s Reality
- Cooperation vs. competition
- Maps vs. Territories
- Black swans
- Compounding
- Systems and ecosystems thinking
- Probabilistic thinking
- Second-order thinking
- Inversion thinking
- Feedback loops
- Taking the third perspective first
- Social capital and “brokers” of network holes
- DEI principals as critical systemic principles, not nice-to-haves
- Neglect vs. malice perspectives (Hanlon’s Razor)
- Simplicity vs. plurality (Occam’s Razor)
1:00 pm
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2:00 pm
Antifragility in Life and Marketing
- Antifragile: A deeper dive
- Simplifying the organization
- Time horizons
- Keeping an open mind
- Seeing options
- Always learning
- Experimenting: take the small risks
- Respecting the old……while embracing the new
- Redundancy in planning
- Accepting and accounting for randomness