Agile Marketing

Live Instruction

• Agile introduction
• Agile history and values
• Today’s marketing process vs. the agile way
• Agile team roles and responsibilities

Working Session

• Begin developing your organizations’ agile plan
• Identify your organizations top needs and where can agile help
• Identify what projects or campaigns they could develop in agile
• Group discussion

Live Instruction

• Step-by-step walkthrough of the agile process
• The value that agile can bring to your organization
• How to do agile project estimating and timelines

Work Session

• A virtual agile project executed LIVE
• Every attendee gets to take part in an agile sprint

Interactive Q&A

Live Instruction

• You understand agile now, how do I integrate it into my team and organization?
• Engaging team leadership
• Identify the right project and team
• How to get to and finish an alpha sprint

Working Sessions

• Identify leaders within your organization
• Identify potential business units/projects for alpha sprint 
• Develop introduction topics and subjects

Live Instruction

•  Developing plan for alpha sprint
•  Alpha sprint priorities
•  Planning and scoping alpha sprint

Working Session

• Develop ideas for internal lunch and learns
• Identify times in the past where competitors beat your organization

Interactive Q&A