Agile Marketing

Agenda and Workshop Objectives

• What Agile can bring to your organization

Agile Values

• Agile marketing history
• Differences between Agile Marketing and Agile Software Development
• Agile values explained
• Case studies on brands who have successfully integrated Agile within their organizations

Your Marketing Process Today Vs. The Agile Way

• Marketing campaign examples from teams running Agile delivering impressive results
• Interactive exercise

Putting Together a Successful Agile Team

• Top priorities when attempting an Agile marketing campaign
• Successful and unsuccessful personnel in Agile
• Discuss the individual roles and responsibilities of an Agile team

Agile Step-by-Step Walkthrough

• Detail the Agile process, artifacts and ceremonies
• Agile team methodology of succeeding and failing as a team

Interactive Agile Standup Exercise

Interactive Agile Sprint Exercise

Closing

• Workshop summary
• Q&A