AMA Virtual Conference: UX Design & Strategy

Keynote: Building Ideation Habits

Rather than waiting for the serendipitous arrival of a “lightbulb moment,” we’ll explore how idea generation rituals can become a routine means to find incredible solutions to complex challenges.

How Strategically Using Color Can Improve Your Customer’s Experience

Does color really matter? What if I already have brand colors? How do I know these changes are going to help? In this presentation, I’ll walk through why the use of color is important for your brand’s marketing strategy, how color usage can impact your customer’s experience, and analyze real-world examples showing how color can affect the message sent to your customers. I will go over the steps of how to make your own color palettes using color theory, how to expand your company’s color palette in a way that works with your existing branding, and how color psychology plays a role in your color choices. Additionally, I will talk about how color can be used strategically to send a message to specific targeted audiences. When used thoughtfully and purposefully, color is a powerful tool for storytelling. I will share examples of color being used successfully to improve the experience for customers. I will also cover the do’s and don’ts of color usage; When is the ideal time to use certain colors? How do I know if my colors are ADA compliant?

Reimagining Collaboration: Removing Barriers to Better Output

There’s no one-size-fits-all approach to bringing teams together. As senior marketers, we must rethink how we facilitate collaboration in the workplace. Many of us face growing pains with scaling, disjointed tech stacks, and unknowns about our new normal. To deliver game-changing campaigns and increase conversions in 2022, we need to reconsider truths we thought we knew — and embrace new rules.  Join Annie Schneider and Juan Porras, Senior Product Marketing Managers at Wrike, and Shannon Riley, Industry Principal – Marketing at Wrike, to learn actionable tactics to reimagine collaboration and the employee experience.   After this session, you’ll be able to: – Remove barriers to productivity and redefine collaboration  – Use technology to impact output and unify the entire marketing department  – Recalibrate your martech stack according to modern workplace trends.

A Behind-the-Scenes Look into Creating a Brand Expression

British researchers found that 94% of all first impressions with a brand are design-related — which means the look and feel, as well as tone and voice of your brand, have a big impact on user experience. If you’re considering a brand refresh, or if you’re starting from scratch, you may wonder where to start. In this session, Adam Morgan, Executive Creative Director from Adobe, will guide you through the process of designing a brand creative expression. We’ll dig into the meaning behind the project, brand story, and how you create a user-centered system with both copy and design, as well as live examples from a current Adobe brand project.

Chat with Exhibitors!

The exhibit booths are open throughout the conference, but take this time to chat directly with exhibitor reps, watch the videos they have uploaded, read through handouts and make a one-on-one video appointment with an exhibitor.

Keynote: How AI is Shaking Up Marketing and CX

David will share a range of new techniques that are already reshaping how marketers are shaping and managing customer journeys. He will draw on examples from his recent Harvard Business Review article, “CX in the Age of AI.” Based on his own experience, he will also get into some of the implementation chellenges involved and how to address them.

The Power of Customer Data in Creating the Best User Experience

Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship.

Hear Customer Success Architect, James Burnham, share ways to create digital experiences that keep your customers coming back for seconds. He also shares tips for:

• Reducing churn by driving proactive advertising for high-risk customers
  
• Increasing engagement with customers who are most likely to purchase
  
• Using predictive insights to fuel loyalty campaigns
  

Keynote: Prescriptive UX Research and Design Strategy for a Kinder Experience

All too often design projects do not follow a sound evidence-based methodology. This results in products that end-users find irrelevant, generic, confusing, and frustrating. This type of experience ultimately diminishes the company’s brand equity. We will discuss an evidence-based, prescriptive methodology that helps marketers, content specialists, developers, and UX/UI designers strategize and collaborate more effectively to uncover and validate deep-seated user needs. This ultimately helps differentiate product offerings by delivering products that users perceive as kinder, resulting in the highest product profitability and brand equity.

Chat with Exhibitors!

The exhibit booths are open throughout the conference, but take this time to chat directly with exhibitor reps, watch the videos they have uploaded, read through handouts and make a one-on-one video appointment with an exhibitor.