Virtual Conference: Digital Marketing

Keynote: A New Way of Digital Marketing: Partnerships & LinkedIn as Catalysts for Growth

In today’s digital-first market, leveraging strategic partnerships and mastering LinkedIn can significantly enhance your marketing ROI and business growth. This session will guide digital marketers through the process of identifying and nurturing valuable partnerships, and using LinkedIn effectively to expand your network, generate quality leads, and drive conversions. Learn how to integrate these strategies seamlessly into your digital marketing ecosystem for sustained success.

Brian Galicia

Sr Director, ISV & Digital Natives at Microsoft

Mastering Digital Marketing: Building a World-Class Paid Media Strategy

Let’s cut to the chase: when it comes to digital marketing strategies, intentionality is everything—you need to know exactly who you’re targeting, why, and what content will resonate. In this session we will explore the critical components of building a powerful paid social, search, and display strategy while leveraging cutting-edge tools such as intent data and Target Account Lists (TALs). Discover how to align these efforts to boost engagement, maximize ROI, and stay ahead of industry trends.

Natalia Ekisheva, Head of Paid Media, ZoomInfo, will guide you through best practices for utilizing audience insights and intent data to tailor your campaigns, enhance targeting precision, and drive measurable outcomes.

Key Session Takeaways:

• Integrate paid media channels to create a seamless experience
• Harness intent data and TALs to refine your targeting approach Implement a scalable data-driven marketing strategy
• Shape the future of your digital marketing with actionable insights and expert guidance
• How to measure the impact of a digital marketing strategy

Natalia Ekisheva

Head of Paid Media, ZoomInfo

What's Your Event Worth? Linking Events to Revenue

With every dollar scrutinized, it’s critical to tie event investment to business impact. Join us for a highly informative session on how to attribute your events to pipeline and revenue. We’ll delve into both hosted events and trade shows, sharing how Cvent’s Meetings & Events and Marketing teams partner to prove the impact of each event on key business metrics. We’ll also turn the tables, exploring which marketing tactics drive event success.

Join us and you’ll walk away with:

• A clear understanding of how to link events to revenue
• Actionable strategies to improve event ROI
• Practical tips for effectively tracking and analyzing event data

Mike Dietrich

VP, Product Marketing, Cvent

Omnichannel Marketing Mastery: Overcoming Pitfalls and Driving Impact

Brand marketers and agencies have a crucial role in shaping brand personality and understanding of their audiences. With the proliferation of media channels, reaching various platforms and gauging impact throughout the marketing funnel has grown increasingly complex. This presentation will address typical pitfalls and highlight successful strategies for advertisers and agencies to enhance their omnichannel approach.

Key takeaways:

• Establishing a Brand Personality and Understanding your Audience
• Addressing Common Pitfalls in Omnichannel Marketing
• Effective Strategies for Omnichannel Targeting and Measurement

Franni Segal

Sr. Measurement Strategy Lead, Quantcast

Keynote: Mastering Omnichannel Marketing for Customer Engagement

This keynote will explore the actionable steps marketers can take to create seamless, consistent brand experiences across platforms, ensuring customers stay engaged and loyal. As today’s consumers interact with brands on multiple channels, omnichannel marketing provides a unified experience that not only meets their expectations but exceeds them.

Courtney Hughes

Director, Global Brand Campaigns at Dell

The Rise of User-Generated Content on the SERPs

This session explores the growing impact of user-generated content (UGC) on search engine results pages (SERPs). We’ll examine how platforms like Reddit, Quora, and various online forums are reshaping the SEO landscape, challenging traditional websites for top rankings. Discover how these UGC platforms are competing with established websites and learn to leverage their content for valuable strategy insights. We’ll delve into methods for tapping into user interests and preferences through UGC, enabling you to create more relevant and unique content experiences. Join us to uncover how embracing UGC can transform your SEO approach and help you stay ahead in the ever-evolving digital marketplace.

Zack Kadish

Sr. SEO Strategy Director, Conductor

Session details coming soon!