Virtual Conference: Content Marketing

Keynote: The Future of Marketing…Content and Beyond

Shama Hyder

Founder & CEO, Zen Media

Strategies to Scale Your Content Engine for Maximum Impact

Navigating the complexities of content delivery in today’s breakneck digital landscape requires a seamless transition from strategic planning to efficient execution.

Whether you’re looking to boost your brand’s presence, scale your content workflows, or make data-driven decisions, the objective remains the same: implementing strategies that drive impactful results.

Join our masterclass in content marketing and demand generation to unlock the full potential of your content engine. This power-packed session is specifically curated for marketing leaders from brand to demand generation, including valuable research insights, best practices, and actionable advice that are essential to excel in your role.

You will learn to:
• Master content marketing throughout the buyer’s journey
• Drive scalable efficiencies across the content lifecycle
• Keep up with the increasing content demands for different channels
• Create accountability and measure for success

Ariana Keil

Growth Marketing Manager, North America, Canto

The Authority Market: How Marketing Leaders Become CEOs

It’s time to stop thinking that the market for organic traffic around any given topic is unknowable. It is actually quite objective, and when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and turn your organic content into a significant element of a winning go-to-market strategy.

Join Ryan Brock, Chief Solution Officer at DemandJump for a look into how instead of depending on the traditional approaches to SEO, we can turn to Pillar-Based Marketing as a unifying methodology that allows us to confidently include SEO in our go-to-market strategy.

After this session, you’ll walk away knowing:

1. How to shift your evaluation of keywords from “this drives a lot of traffic” towards “this is a crucial topic that I must address if I want to build authority on this topic.”
2. How to create a repeatable, step-by-step process for identifying new organic traffic markets, sizing them up, and working towards their total domination.
3. How to think like a CEO and look really good while doing it.

Ryan Brock

Chief Solution Officer, DemandJump

Keynote: Power to the People! A World Where Content is King and Queen!

Join this session to be inspired and enlightened about how the power of content can move and shake culture, build a brand and fuel a mission. As this conference explores the skills to craft and empower compelling content, you will learn how “all that glitters is gold” when it comes to giving your audience what they need and want. Success is up to you as you take away all this conference will have to offer as we will explore colorful storytelling, dynamic social content, relevant trends, content distribution best practices, streaming inventive content for major brands and marketing to your audience with intent and impact! Compelling and provocative content is a 360 experiment across multiple ecosystems. Join me and a special guest for the journey as you gain insight into visualizing and leveraging the power of content!

Maureen Carter

Global Design Leader, Nike

Content Personalization: Using AI to engage in the Next Best Conversation with your customers

Learn how top brands across industries are taking Content Personalization to the next level, leveraging predictive AI and GenAI to deepen customer relationships with the Next Best Conversation. Mark Abraham, best-selling author of Personalized: Customer Strategy in the Age of AI (a new book by Harvard Business Review Press) and global leader of BCG’s Personalization business, will walk through case studies and a practical playbook based on his experiences and the latest research and interviews from his book.

Mark Abraham

Senior Partner, BCG

AMA: Your Partner in Career Growth

The American Marketing Association is your one-stop-shop for all of your ongoing marketing training and networking opportunities. Join Matt Weingarden, Senior Vice President, Communities and Molly Soat, Vice President, Professional Development for an open Q&A session to look at how the American Marketing Association can help you and your marketing teams stay up-to-date and prepared with the latest marketing training and resources. Whether you have been a member for decades or this is your first time hearing about the AMA, bring your questions and learn how AMA can support you in your marketing journey.

After this session, you’ll walk away knowing:

1. The benefits and value of what’s included in an AMA membership
2. The impact and value of ongoing professional development for your organization and career
3. A glimpse into upcoming training opportunities and ongoing certificates and certifications available from the AMA
   

Matt Weingarden

Senior Vice President, Communities, American Marketing Association

Molly Soat

Senior Vice President, Professional Development, American Marketing Association