August 23-24, 2023

Virtual Conference: Content Marketing

DAY 1 | ALL TIMES IN CT

August 23, 2023

10:00 am - 10:45 am

Opening Keynote | Walk the Walk and Talk the Talk: Why CONTENT is KEY to the Future of Marketing Your Brand!

This session will explore the importance of content marketing and creation in your business. Why an authentic voice is imperative to the success of a brand as well as innovative techniques and tactics that will be shared and discussed. From the red carpet to the boardroom you will be taken on a creative journey that will be the fusion of conceptual thinking, design strategy, design leadership and management, and creating 360 content-full experiences that extend across an ecosystem of platforms and spaces.

Storytelling from multiple perspectives and diverse industries will be explored while attendees will see how it is done in the entertainment, media and tech industries first hand. By thinking of audience-first content that moves and shakes culture, attendees will walk away passionate about the opportunities of the future where AI,VR, Web 3.0 and the metaverse become real. The importance of a creative strategy and vision is imperative in today’s marketplace and you want to WIN. Diversity, trends, culture, and social strategies will be examined in creating branded content that creates award-winning marketing experiences with grit and meaning.

Maureen Carter

Vice President, Design & UX and Digital Brand, BET Networks

10:55 am - 11:25 am

497 Page One Rankings in 7 Weeks: How Pillar-Based Marketing is Changing SEO

Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO and everything that goes into it?

Join Ryan Brock, Chief Solution Officer at DemandJump, for a first-ever look at how DemandJump has productized Pillar-Based Marketing to drive results in a repeatable, transparent, and measurable way for hundreds of brands and industries.

After this session, you’ll be able to:

Choose a Pillar topic and know exactly what content to create
Launch a proven Pillar Strategy that earns legitimate rankings faster than ever before
Increase organic traffic exponentially in weeks, not months or even years

Ryan Brock

Chief Solution Officer, DemandJump

11:35 am - 12:05 pm

10 Ways to Create More Content in Less Time

The pace of content creation and consumption is getting faster, however, there is a gap between content production and pipeline demand fueled by business growth goals. In times of economic uncertainty and with aggressive growth goals, creating more quality content faster is imperative. But there are only so many hours in the day, and if you’re trying to develop the content to keep up with demand and consumer consumption, you may feel like you’re falling short.

You don’t have to fall short of demand or leadership expectations. However, wanting to create more content with limited time and budget may seem like a pipedream, but we’ve got you covered. Our experts have 10 ways to squeeze more content out of your day (without having to skip lunch, work late, or hire more content creators!).

In this session, we’ll take you through the challenges marketers face and how to solve them with tactical, actionable tips. You can expect to learn the following:

How to create content with less resources and time
Best practices for scaling your content production
How to maximize the ROI of your content strategy

Ariana Keil

Sr Growth Marketing Manager, Canto, Inc

12:15 pm - 12:45 pm

Solving the Content Crisis: Content Creation & Delivery to Enable Personalized Experiences at Scale

For most companies, content is the foundation of their marketing strategy and execution. But difficulty in producing the right content at the right time for the right audience quickly becomes a bottleneck and hindrance to success. The Content Crisis revolves around the overwhelming challenge organizations have in meeting the content demands of their multiple channels. These challenges are found throughout the entire content lifecycle: from planning, ideating, authoring, collaborating & reviewing, curating, managing, personalizing and distributing, to finally measuring its effectiveness. With volume, expectations, and velocity rising, it is clear that the production of content is not very streamlined or optimized – making scaling to meet greater demand problematic. You can’t just solve this crisis by working harder: you need a plan, a process, and technology to help you deliver.

Zach Escabedo

Senior Solution Engineer, Sitecore

DAY 2 | ALL TIMES IN CT

August 24, 2023

10:00 am - 10:45 am

Keynote: AI Literacy for Content Marketers

Jordan will provide an overview of the current AI landscape as it relates to content marketing, potential opportunities and pitfalls, and discuss how content marketers can leverage AI tools for their own goals.

Jordan Harrod

Ph.D. Candidate, NSF Fellow at Harvard + MIT | AI Educator on YouTube, Jordan Harrod LLC

10:55 am - 11:25 am

Demystifying AI: How to Actually Use AI/ML for Better Content and Marketing

We’ve seen marketing fads come and go over the years, and now the latest shiny new toy begs the question: is AI here to stay? Should marketers be investing in AI-driven tools and taking the steps to incorporate it into their day-to-day activities?

In this session, Optimizely CMO, Shafqat Islam, will provide insight into:

Distinguishing between what’s real and what’s “AI-washing”
The use cases for implementing AI in marketing
Going beyond chat prompts, how marketers can actually use AI to their advantage