2020 AMA International Collegiate Conference

New Orleans, LA

Wednesday, March 11

4:00 pm - 6:00 pm

Early Registration

Whether you’re participating in a Thursday morning activity or just want to beat the rush, pick up your badge Wednesday afternoon!

Thursday, March 12

7:00 am - 7:30 pm

Conference Registration

Come check-in, get your badge, program guide at-a-glance and more information on the event.

7:30 am - 3:15 pm

SABRE Business Simulation

The SABRE Business Simulation takes place at the AMA International Collegiate Conference. SABRE provides the framework which immerses the participants in a dynamic, competitive situation. Teams may add and withdraw products from the marketplace as well as advertise, price, distribute and design those products to best fit varying market segments.

Registration opens at 12pm on February 5. This competition is B.Y.O.Laptop. Learn more here.

8:00 am - 5:00 pm

Case Competition Finals sponsored by Cotton Incorporated

8:00 am - 2:30 pm

Chapter Exhibit Setup

Confirmed chapters must send at least one representative to check-in by 12:00 pm or risk losing your space in the competition.

9:00 am - 1:00 pm

AMA Digital Marketing Bootcamp

An extra fee of $25 is required for this session.
This engaging, interactive and immersive session will not only equip you with the latest thinking in digital marketing strategy, but it will also prepare you to become an AMA Professional Certified Marketer® in Digital Marketing. Adding the letters P-C-M behind your name shows you’re serious about making a difference in the industry and this boot camp is a great first step in making it happen.
Registration has hit capacity for 2020 but a waitlist may be offered onsite.  

1:00 pm - 3:00 pm

Student Poster Session

We are continuing our student poster session, which is a great way for your peers to showcase their research. Support your student peers and stop by, check out their posters, and ask questions! Research posters shown will include topics in the field of marketing, market analysis, market research, positioning maps, and more.

Learn more and submit your proposal here.

2:30 pm - 3:15 pm
Faculty Advisor

New Faculty Advisor Workshop

For new faculty advisors: Get tips from the pros on being the best advisor you can be!

3:00 pm - 3:45 pm

What to Expect at the Conference

Whether this is your first time or you’ve attended the AMA International Collegiate Conference in the past, we have so much to share with you! We have an exciting, educational and fun weekend planned, with a wide variety of choices. Join us for this quick session that will explain the schedule and we’ll recommend some of the “can’t miss” activities happening this weekend, and talk about the new changes for 2020.

4:00 pm - 5:00 pm

Presidents' Council Roundtables

Social Scramble & T-Shirt Exchange

Taking a new look this year!

From Thursday to Saturday, find 4 students with different colored lines on their badges and have them sign your card. Write YOUR name on the back (so we know whose name to call!) and drop in the raffle drum at the 3rd floor registration desk for a chance to win some great prizes, announced Saturday night!
Bring your chapter t-shirts to exchange before the Thursday parade of chapters and evening keynote!
4:15 pm - 5:30 pm
Faculty Advisor

Faculty Advisor Reception

6:00 pm - 7:30 pm

Opening Kick-Off and Keynote

How to Score Your Dream Job AND Change the World

Meredith Ferguson, Managing Director of DoSomething Strategic, is excited to share her professional journey with you. She’s been instrumental in helping it grow into the organization it is today with 5 million members in 131 countries, empowering young people to change their local communities and their world in a big way.  Join her in learning about how you, too, can use your power to take action on the causes you’re passionate about.

Meredith Ferguson

Managing Director, DoSomething Strategic

7:30 pm - 8:30 pm

Chapter Exhibits & T-Shirt Competition

The Collegiate Chapter Exhibits Competition, sponsored by PPAI, is a can’t-miss highlight of the AMA International Collegiate Conference. These exhibits, presented in trade show fashion by AMA collegiate chapters, give chapters an opportunity to be creative and show off their accomplishments. Fellow students, as well as guest judges, will select the winners!

Learn more and enter your chapter exhibit here.

Chapters are encouraged to design a chapter t-shirt that represents their chapter or university spirit. Students will have the opportunity to exchange t-shirts with fellow AMA chapters and enter to compete in the Chapter T-Shirt Competition, sponsored by PPAI.

Students are encouraged to bring as many chapter or school shirts as they would like to exchange, and also bring one to display for the t-shirt competition. The chapter that designs the winning t-shirt wins a reserved table, front and center, at the Saturday ICC awards banquet! This is a great way to get to know other conference attendees as well as getting some cool shirts.

Learn more and enter your t-shirt design here.

Friday, March 13

9:00 am - 10:15 am

Career Advice Panel

9:00 am - 1:30 pm

Marketing Strategy Competition (AM Session)

The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.

This one is all using your knowledge and experience to react quickly to come up with a case solution.

Online registration for both the morning and afternoon sessions opens February 5, 2020 at 12PM CST.

Each AMA chapter is allowed one team for the entire competition. That means one team of up to two students may register for eith​er the AM or PM session, but not both AM or PM sessions. Should a team from your University register for both, the last team to register will be canceled. Please plan together with your chapter members before registering only ONE TEAM from your chapter for this competition.

9:30 am - 12:00 pm

Perfect Pitch Competition

Must be registered and confirmed prior to conference.

The 200+ individuals who signed up pre-conference will be competing in this fast-paced pitch competition. While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90 second interview in which you position yourself as being “right for the job.”

This is a skill that every marketing professional needs to develop. Like an elevator pitch competition, your goal is to provide 2-3 key selling points why you are an ideal candidate and then supporting these qualifications with examples. The end goal is to close the deal and get hired!

A Final Round will take place Saturday morning, with the winner and top-performing students announced at the Saturday Awards Banquet.

Learn more and register here.

10:00 am - 4:00 pm
Faculty Advisor

Faculty Paper Sessions

Faculty sessions will consist of refereed paper presentations based on submission of extended abstracts that have been accepted.

All papers will undergo a double-blind review process. Accepted papers will be published digitally in on the AMA website.

Learn more and submit your paper here.

10:15 am - 4:00 pm

Career & Leadership Pop-Up Workshops

New for 2020!
Learn valuable skills from marketing practitioners that can be applied in both the workplace and within your chapters. A collection of eight 25-minute sessions will cover several topics, including conflict resolution, personal branding, and Clifton StrengthsFinder.

Matt Schaeffer

Marketing Strategy Manager, Cambia Health Solutions

Jennifer Schultz

Director of Marketing and Communications, University of Nebraska Foundation

10:30 am - 4:45 pm

Career Fair

10:30 am - 11:15 am

Experience Speaks! Concurrent Session #1

The Power of Social Media in Building a Brand! – Amanda Nighbert

Agency Life: Real Stories of Failure & Success – Jess Reilly

The Power of a Career Pivot – Katie Fabry

Making a Difference via Marketing Leadership – Neil Golden

Amanda Nighbert

Founder, LEAN with Amanda

Jess Reilly

Senior Vice President, Marketing Services, Rebel Interactive Group

Sam Joffray

Senior Vice President of Communications, Greater New Orleans Sports Foundation

Katie Fabry

Senior Marketing Manager, Student Memberships, The Wall Street Journal

Neil Golden

Faculty, Northwestern Medill IMC and Former Chief Marketing Officer, McDonald's USA

11:30 am - 12:15 pm

Experience Speaks! Concurrent Session #2

See app for specific session details.

Amanda Nighbert

Founder, LEAN with Amanda

Jess Reilly

Senior Vice President, Marketing Services, Rebel Interactive Group

Sam Joffray

Senior Vice President of Communications, Greater New Orleans Sports Foundation

Katie Fabry

Senior Marketing Manager, Student Memberships, The Wall Street Journal

Neil Golden

Faculty, Northwestern Medill IMC and Former Chief Marketing Officer, McDonald's USA

12:00 pm - 4:00 pm

Sales Competition

This International Sales Competition and lunch is open only to attendees who pre-registered for the Sales Competition and received confirmation prior to the Conference.

Finalists will advance to Saturday morning, and winners will be announced at the Saturday Awards Banquet.

Learn more and register here.

12:30 pm - 1:15 pm
Faculty Advisor

Faculty Luncheon/Table Topics

12:30 pm - 1:30 pm

Lunch

2:00 pm - 4:45 pm

Marketing Strategy Competition (PM Session)

2:00 pm - 2:45 pm

SABRE Recap

Cam Tipping will discuss the SABRE Business Simulation competition that took place on Thursday. Everyone is welcome to learn more about SABRE for next year’s competition and the world of competitive market simulations. Plus, the winners will be announced!

Learn more and register here.

3:00 pm - 3:45 pm

Leading Your Chapter to Success Session

You will get the opportunity to hear from other top collegiate chapter leaders on best practices around the following topics:

  • Becoming a Top Chapter
  • Chapter Plan and Annual Report
  • Chapter Operations and Planning
  • Membership Recruitment and Retention
  • Successful Communications Strategies
  • Creating a Successful Marketing Week
4:00 pm - 4:45 pm

Leading Your Chapter to Success Concurrent Session

You will get the opportunity to hear from other top collegiate chapter leaders on best practices around the following topics:

  • Tips from Platinum Circle Chapters
  • Enhancing Professional Development
  • Case Competition Workshop
  • Community & Social Impact
  • Become a Top Small Chapter
  • Fundraising

 

4:00 pm - 4:45 pm

Afternoon Career Panel: Diversity & Inclusion in the Workplace

5:00 pm - 6:30 pm

Competitions Awards Ceremony and Keynote

Kim will share her personal journey during a 25-year career at Cotton Incorporated from analytics to marketing and pass on the lessons she’s learned.  Looking forward, she’ll then discuss the rapid rate of change in the marketing industry and take a glimpse into the future to see what may be awaiting aspiring marketing professionals.

Kim Kitchings

Senior Vice President, Consumer Marketing, Cotton Incorporated

Saturday, March 14

8:30 am - 10:00 am

Continental Breakfast

9:00 am - 10:00 am
Faculty Advisor

Faculty Advisor Breakfast with Collegiate Chapters Council

9:00 am - 12:00 pm

Perfect Pitch Competition Finals

9:00 am - 12:45 pm

Marketing Strategy Competition Finals

9:00 am - 1:30 pm

AMA Sales Competition Finals

10:00 am - 10:45 am

Experience Speaks! Concurrent Session #1

Journeys and Pivots – Sabir Semerkant
E-Commerce Success Playbook – Sabir Semerkant

What is a traditional career path, anyway? – Drew West and Melissa Minneci

Marketing Yourself in a New Era (get in touch with Stacy!) – Stacy Armijo

Vanessa Torres

Assistant Vice President, Enrollment Management, Texas A&M University - San Antonio

Stacy Armijo

Chairperson, AMA Board of Directors and Chief Experience Officer, Amplify Credit Union

Kirby Hasseman

CEO, Hasseman Marketing & Communications

RJ Thompson

Associate Director of Student Engagement in the College of Business Administration, University of Pittsburgh

Sabir Semerkant

Strategic Advisor, SharkTank

Drew West

General Manager of Global Academic Partnerships, The Trade Desk

Melissa Minneci

Global Academic Partnerships & Programs, The Trade Desk

11:00 am - 11:45 am

Experience Speaks! Concurrent Session #2

See app for session details.

Vanessa Torres

Assistant Vice President, Enrollment Management, Texas A&M University - San Antonio

Stacy Armijo

Chairperson, AMA Board of Directors and Chief Experience Officer, Amplify Credit Union

Kirby Hasseman

CEO, Hasseman Marketing & Communications

RJ Thompson

Associate Director of Student Engagement in the College of Business Administration, University of Pittsburgh

Sabir Semerkant

Strategic Advisor, SharkTank

Drew West

General Manager of Global Academic Partnerships, The Trade Desk

Melissa Minneci

Global Academic Partnerships & Programs, The Trade Desk

12:00 pm - 1:15 pm

Preparing the Winning Case Entry

The winning Case presentation will be presented immediately after a brief introduction- don’t miss it!

12:45 pm - 3:30 pm

Sales & Marketing Roundtables

This on-site component of the AMA Sales & Marketing Roundtables offers students the opportunity to connect and network in small groups with sales and marketing professionals around topics related to sales, career development, and various marketing hot topics.

Lunch will be provided for confirmed participants and there will be an open networking session to connect with the professional small group facilitators. There is no charge for this program, but you must register (opening January 29) in order to participate!

Note: This event conflicts with the Marketplace Simulation on Saturday afternoon.

1:15 pm - 5:00 pm

Marketplace Business Simulation

Start up a new marketing division for a large, international company. Your goal? Launch a revolutionary new product line.

Test your marketing skills in this unknown market. Can you satisfy demanding customers, beat aggressive competitors, and earn big bucks in this innovative marketing simulation?

Let the battle for world domination begin.

Learn more and register here.

6:00 pm - 8:30 pm

Chapter Awards Banquet

Join the Collegiate Chapters Council as they present awards to the AMA Collegiate Chapters for excellent work completed during the year. The recipients of the International Chapter of the Year, Top Small Chapters, Student Marketer of the Year, USCA Sales Student of the Year, AMA International Sales Competition, Marketing Strategy Competition, Hugh G. Wales Faculty Advisor of the Year Award, and Lifetime Achievement Award will also be announced.

Doors open at 5:00 PM. Dinner Buffet closes at 7:00 PM.

Business or evening attire required.

 

Case Competition Sponsor


Platinum Sponsors


 

 

Perfect Pitch Competition


Sales Competition Sponsor


Outbound Sales Competition


 

Simulation Sponsors


 

Sponsors

 


 

Career Fair Sponsors

 

 

 

 

What is the dress code for the conference?

Thursday, March 12

  • Chapter Casual (chapter t-shirts, jeans, sneakers, etc.)

Friday, March 13

  • Business Casual (no jeans, shorts or sneakers)

Saturday, March 14

  • Daytime: Business Casual 
  • Saturday Awards Banquet: Semi-Formal 

 


What meals will be covered at the conference?

  • Friday: Coffee/tea in the morning, lunch buffet
  • Saturday: Continental breakfast, banquet dinner

 


How can I register multiple attendees?

You can register multiple attendees with one payment by submitting this form to our AMA Support Center team. We will contact you to confirm we received your request and arrange for payment. You will not be charged when submitting this form.

 


Is WI-FI available?

High-speed internet for email and browsing is complementary in your guest room for up to three devices. For enhanced high-speed internet for video chat, large file downloads and video streaming (for up to three devices), a fee of $16.95 per day will be charged to your room account. Rooms must be reserved in the AMA room block to take advantage of the complimentary internet.

 


How do I sign up for competitions at the conference?

Registration for all the on-site competitions occurs in the months leading up to the conference. To find out more information about what competitions are happening and how to register, please visit our awards and competitions page for more details. 

 


How do I access the conference app?

Follow this link. You can also go into Google Play or the App Store and search “American Marketing Association”. Download the app with the navy blue and white AMA logo. Once open, search for “Collegiate” and “AMA 2020 International Collegiate Conference” should appear. Click “Get this guide” and it will open.

 

 

 
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