2019 AMA Marketing + Public Policy Conference

Registration

Registration desk will be located on the Ballroom Level

Opening Reception

Grand Ballroom Salons AB

Registration

Registration desk will be located on the Ballroom Level

Mentoring Meet-Ups

Grand Ballroom Salon C

Morning Plenary and Q&A

Grand Ballroom Salons AB

Presentation: Opioid crisis: the crossroads between public policy, impact investing and medical cannabis

Nicholas Vita

Vice Chairman, Chief Executive Officer, Columbia Care

Marketplace Discrimination & Social Change

Chair: Bret Leary

Perceived marketplace discrimination: disconfirmed expectations of consumer normalcy and its effect on anti-firm behaviors

• Alex H. Cohen, West Chester University
• Jorge Eduardo Fresneda, Martin Tuchman School of Management
• Rolph E. Anderson, Drexel University

Social Exclusion and Consumer Boycotting

• Xiaoqi Han, Western Connecticut State University

Co-Creating Social Change Using Human Centered Design

• Anne Hamby, Hofstra University
• Meghan Pierce, La Salle University
• Kimberly Daniloski, Virginia Tech

The Impact of Systemic Market Access Denial on Market Engagement and Consumer Power

• Bret Leary, University of Nevada, Reno
• Garret Ridinger, University of Nevada, Reno

How Labeling Affects Food Perceptions

Chair: Cassandra Davis

The Heart of the Matter: An Experimental Investigation of Purposeful Polysemy in Food Marketing Communication

• Rumaila Abbas, University of Guelph
• Timothy Dewhirst, University of Guelph
• Wonkyong B. Lee, Western University

The Effect of Nutrition Claim Location on Nutrient Content Estimates and Perceived Healthiness

• Kaeun Kim, University of Massachusetts Amherst
• Elizabeth Miller, University of Massachusetts Amherst

The Effect of Dual Front-of-Package Nutrition Labels on Consumption

• Cassandra Davis, Wayne State University
• Andrea H. Tangari, Wayne State University

Consumer Effects of Front-of-Package Labeling: An Interdisciplinary Meta-Analysis

• Iina Ikonen, Vrije Universiteit Amsterdam
• Francesca Sotgiu, Vrije Universiteit Amsterdam
• Aylin Aydinli, Vrije Universiteit Amsterdam
• Peeter Verlegh, Vrije Universiteit Amsterdam

Covert & Deceptive Marketing Practices

Chair: Leslie Koppenhafer

Beyond Deception: Potential Consumer Injury from Various Types of Covert Marketing

• Ross D. Petty, Babson College
• Jenifer Skiba, Missouri State University
• Les Carlson, University of Nebraska-Lincoln

Changing the Game: The Effects of Cognitive Load and Brand Prominence on Covert Advertising Recognition

• Nathaniel Evans, University of Georgia
• Bartosz Wojdynski, University of Georgia
• Mariea Hoy, University of Tennessee
• Michael T. Harmon, University of Georgia

When Sales Promotions Create Reactance

• Yanmei Zheng, University of Hawaii at Manoa
• Chris Janiszewski, University of Florida

Look Puppies! A Visual Content Analysis of Major Statements within Pharmaceutical Advertising

• Jesse King, Weber State
• Leslie Koppenhafer, Boise State University
• Robert Madrigal, Califonia State University

Making Wise Decisions

Chair: Michael Luchs

Accounting for Gains From Discounted Credit

• Andong Cheng, University of Delaware
• Ernest Baskin, St. Joseph’s University

A Preference for Costly Complexity

• Shannon White, University of Chicago
• Abigail Sussman, University of Chicago
• Dustin Beckett, Bureau of Consumer Financial Protection

Word of Mouth, Trust, and the Prosocial Consumer: The Role of Purchase Situation

• Efua Obeng, Howard University

A Scale of Consumer Wisdom

• Michael G. Luch, William & Mary
• David Mick, University of Virginia
• Kelly Haws, Vanderbilt University

Special Session: Ethnography and Public Policy & Marketing Research

Chair: Ronald Paul Hill

Three Ethnographic Contexts

Ethnography has been used to learn more about how consumers navigate the vagaries of the marketplace in ways that inform public policy. Topics are quite diverse and include issues such as homelessness, base-of-the-pyramid consumption and entrepreneurship, acculturation and discrimination, disaster relief, and many others. The lessons learned and the implications for policymakers are often profound and counterintuitive, but little is known about how best to employ this method to receive the greatest benefit. Thus, we take three specific and recent contexts and explore the successes and failures of their usage to provide a methodological overview.

(The following three research platforms to be discussed are in the following stages of completion: Madhu—ongoing; Sonja—in writeup phase; Ron—all tasks completed as of 2016.)

Context #1: Creating Symbiotic Academic-Social Enterprise Through Ethnography: The Journey to Subsistence Marketplaces and Marketplace Literacy

• Madhu Viswanathan, Diane and Steven N Miller Centennial Chair in Business, University of Illinois, Urbana-Champaign

Context #2: Multi-sited Ethnography in Underprivileged Areas: A Study of Youth Microcultures

• Sonja Prentovic, PhD Candidate at The Economics and Management Doctoral School,
  Université Lyon

Context #3: Ethnographic Research in a Maximum-Security Prison: Lessons for Public Policy and Marketing Scholars

• Ronald Paul Hill, Visiting Professor of Marketing and Dean’s Excellence Faculty Fellow,
  Kogod School of Business, The American University

Special Session: Current Investigations and Charting a Future Course for Food and Well Being Research

Chair(s): Maura L. Scott, Beth Vallen

Food well-being (FWB) speaks to the need to understand people’s relationship with food from a holistic perspective in order to appreciate and promote wellness for individuals and society (Block et al. 2011; Bublitz et al. 2013; Bublitz et al. 2011). This session includes work from the Journal of Public Policy & Marketing’s 2019 special issue on Food and Well Being. The papers presented here approach the relationship between food and well-being through a broad lens—focusing on consumer health as well as other measures of individual or societal well-being—to identify the key role that individuals, marketing, and public policy play in preserving and promoting well-being. Four author teams will briefly present the findings from current research into factors impacting and outcomes of FWB, and will focus on and facilitate discussion regarding future research topics related to the understanding and promotion of FWB. The objective of this session is to generate a thoughtful discussion that might serve as a springboard for a food and well-being research agenda. The emphasis is on future research directions.

Paper #1: Hunger and Food Well-Being: Advancing Research and Practice

Melissa G. Bublitz, University of Wisconsin-Oshkosh, USA
Jonathan Hansen, Hunger Task Force, USA
Laura A. Peracchio, University of Wisconsin-Milwaukee, USA
Sherrie Tussler, Hunger Task Force, USA

Paper #2 Understanding the Calorie Label Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered

Christopher Berry, Colorado State University, USA
Scot Burton, University of Arkansas, USA
Elizabeth Howlett, Washington State University, USA
Christopher L. Newman, University of Mississippi, USA

Paper #3 What Influences Consumer Acceptance of Genetically Modified Foods?Nguyen Pham, St. Bonaventure University, USA
Naomi Mandel, Arizona State University, USA

Paper #4 Technology Resistance: The Case of Food Production Processes
Yanmei Zheng, University of Hawaii at Maona, USA
Lisa E. Bolton, Penn State University, USA
Joseph W. Alba, University of Florida, USA

Special Session: Developing Evidence-Based Cannabis Policy: Regulatory Challenges and Research Opportunities

Chair: Jeremy Kees, Villanova University
Discussant: Paula Fitzgerald, West Virginia University

Presentations:

A Research Agenda for Cannabis Consumer Research

• Jeremy Kees, Villanova University

Cannabis Health Claims and Marketing: The Battle between Industry and Regulator

• John Hudak, Brookings Institution

Regulating Cannabis: Challenges and Trends

• Steve Fox, VS Strategies

The Power of Social (Media) Influence on Risky Behaviors

Chair: Kelly Moore

Accidental Ambivalence: Unintended Consequences of Corrective Interventions Targeting Adolescent Risk Behavior

• Anne Hamby, Hofstra University
• Cristel A. Russell, American University

Ladies Who Lush: Alcohol, Women and Social Media

• Christine Kowalczyk, East Carolina University
• Karen Hopkins, Auburn University
• Edith Davidson, Central State University

Personality and Fear of Missing Out as Predictors of Instagram Usage and Social Networking Addiction

• Kelly Moore, Duquesne University
• Georgiana Craciun, Duquesne University

Keynote and Awards Luncheon

Grand Ballroom Salons ABC

Presentation: COUNTERING TRUTH DECAY, A RAND Initiative to Restore the Role of Facts and Analysis in Public Life

Details: https://www.rand.org/research/projects/truth-decay.html

Jennifer Kavanagh

Associate Director, Strategy, Doctrine, and Resources Program, RAND Arroyo Center

Special Session: Protecting Youth Online with (or from) Marketing: Reflecting on the Role of Children, Parents, Public Policy & Industry

Session Co-Chairs:
Kristen L. Walker, California State University Northridge and Craig Andrews, Marquette University

The Role of Cognitive Defense Strategies, Motivation, and Age Differences in Children’s Decisions to Share and Restrict Online Information

• Craig Andrews, Marquette University
• Kristen L. Walker, California State University Northridge
• Jeremy Kees, Villanova University

Sharenting is Caring? Exploring Mothers’ Posting Behaviors and Marketers’ Social Media Marketing Strategies

• Alexa K. Fox, The University of Akron
• Mariea Grubbs Hoy, University of Tennessee, Knoxville

The Need for Digital Data Literacy: Parental Influence and Youth Privacy Protection

• Kristen L. Walker, California State University Northridge
• Tina Kiesler, California State University Northridge
• Alexa K. Fox, The University of Akron

Special Session: Understanding the Interplay of Self, Public and Structural Stigma and the Marketplace: Developing a Research Agenda

Session Co-Chairs: Marie Yeh, Loyola University Maryland; Mark R Mulder, Pacific Lutheran University
Discussant: Ann Mirabito, Baylor University

An Exploration Into Experiences With Terminal Illness: Understanding Barriers In Communication And Support From Public Policy And Marketing

Sarah Cornell-Maier and Mark R. Mulder, PhD
Pacific Lutheran University

 To help provide further resources to ameliorate some of the gap in research, the present study uses a semi-structured interview design to understand where communication challenges may exist amongst those with terminal illness and their friends, family members, and caregivers. This research is important for consumers, healthcare providers, and policy makers in an attempt to better understand experiences and challenges surrounding the eventual reality for every person on our planet.

Exploring the “What’s Next” after Stigma and Terminal Illness Research: Ideas for Positive Engagement in the Marketplace for Individuals and Society [10 minutes]

Pamela Gant, Jessica Wagner, Shelondra Harris, Vy Lam, Viet Le, Oluwasegun Amosun, Mads Schultz, Matthew Frett, Yingwen Fang, Guanming Qu and Mark R Mulder, PhD
Pacific Lutheran University, Tacoma, Washington, UNITED STATES

A Model of Structural Stigma

Marie A. Yeh, PhD, Loyola University Maryland
Ann Mirabito, PhD, Baylor University
Elizabeth Crosby, PhD, University of Wisconsin – Lacrosse

Generating a Marketing Stigma Research Agenda

Special Session: Nutrition Information Acquisition and Use in Different Settings: Implications for Research and Public Policy

Session Co-Chairs: Manoj Hastak, American University, Anusree Mitra, American University and Debra Jones Ringold, Willamette University

Session Discussant: Elizabeth Howlett, Washington State University

These completed papers, individually and when taken together, can inform current efforts to improve the noticeability, comprehension, and utilization of point-of-purchase health and nutrition information in various settings. The panelists in this session include academics who have conducted extensive research in this area and a senior social scientist at the FDA who is currently working on nutrition labeling and education issues. Thus, this session should be of interest to scholars and policymakers focused on nutrition and health, nutrition information dissemination, and consumer behavior in the food and nutrition context. All participants have agreed to attend and present their papers at the conference should the session proposal be accepted.

Do Consumers View the Nutrition Facts Panel When Making Healthfulness Assessments? Antecedents and Consequences

• Manoj Hastak, American University
• Anusree Mitra, American University
• Debra Jones Ringold, Willamette University

Nutrition Information at Point of Purchase: An Eye-Tracking Exploration

• Chung-Tung Jordan Lin, The Food and Drug Administration
• Mike Bartels, Tobii Pro Insight
• Katherin Camden, Tobii Pro Insight

Food Choice and Poverty: The Price of Fewer Calories

• Andrew Bryant, Drake University
• Ronald Paul Hill, American University

Environmental & Natural Resources: Consumers' Perspectives & Behaviors

Chair: Janet Hoek

How Green Was My Valley? Lay Theories About Wealth And Happiness Influence Consumers’ Willingness To Make Financial Sacrifices For The Environment

• Shilpa Madan, Columbia University
• Krishna Savani, Nanyang Technological University
• Steve Su, VilleFranche Corporation
• Michael W. Morris, Graduate School of Business, Columbia University

Butting Out: Correlates of Support for Measures Addressing Tobacco Product Waste

• Janet Hoek, University of Otago
• Philip Gendall, University of Otago

Green Sharing Is Caring: Transparent Green Practices Boost Perceptions of Price Fairness

• Chiara Longoni, Boston University
• Anna Tari Sanchez, Boston University
• Remi Trudel, Boston University

The Effects of Food Messaging in Consumption Behaviors

Chair: Eric Setten

The Bad Taste of Healthy Food Discounts

• Iina Ikonen, Vrije Universiteit Amsterdam
• Aylin Aydinli, Vrije Universiteit Amsterdam
• Peeter Verlegh, Vrije Universiteit Amsterdam

Unhealthy Food Advertisements Portraying Consumption Reduce Food Intake Among Dieters

• Diogo Hildebrand, Baruch College
• Carolina C. Werle, Grenoble Ecole de Management
• Mia M. Birau, ESDES Business School, Catholic University of Lyon

Princesses Eat Cupcakes and Ninjas Eat Pizza: A Quantitative Content Analysis of Food Messages in Children’s Toy Tied Media

• Eric Setten, University of Oregon
• T. B. Cornwell, University of Oregon

Environmental & Natural Resources: Industry & Brand Responsibilities

Chair: Vera Herédia Colaço

Interplay Of Self-Oriented And Other-Oriented Green Consumption Values In Creating Trust And Consumer–Brand Relationships For Green Hotels

• Abhishek Mishra, IIM Indore

How the success of an organization’s sustainability positioning depends on its organizational performance

• Victoria-Sophie Osburg, Sheffield University Management School
• Vignesh Yoganathan, University of Bradford

The Shape of Water: The Influence of Ecologically-designed Packaging on Brand Valuations

• Vera Herédia Colaço, Católica-Lisbon School of Business and Economics
• Sandra Pereira Costa, Management School, University of Liverpool
• Maria Ataíde, Católica-Lisbon School of Business and Economics

Special Session: A Cultural Approach to Public Policy and Marketing Regarding Credit/Debt

Session Discussant:

• Barbara J. Robles, Principal Economist, Consumer and Community Development, Research Section Consumer and Community Affairs, Board of Governors of the U.S. Federal Reserve and coauthor of The Color of Wealth (Lui et al. 2006).

The general orientation of the session is international and multidisciplinary, in first establishing the contours of the cultural approach to credit and debt in contrast to cognitive information processing, decision making, and behavior accounting approaches, and second in presenting the research of an eclectic, multidisciplinary group of scholars as they situate their work in neoliberal, post-socialist, and developing economies in the US, UK, Hungary, and Brazil, respectively.

Locked-in Debt: How a Broken Marketplace Defies Consumer Choice

• Lisa Penaloza, Kedge Business School
• Anna Custers, The World Bank

Lay conceptions of fairness and coping strategies with mortgage payment difficulties

• Lena Pellandini-Simányi, Università della Svizzera Italiana

Debt as a Gift: Public Policy Insights and Implications

• Rafaela Almeida Cordeiro, University of Sao Paulo

Poster Reception

Grand Ballroom ABC
Poster set-up begins at 3:30 pm

List of Poster Presentations

Run for Wellness (Optional)

Meetup: Please arrive in the lobby (by the front desk) by 6:30 AM. We will leave promptly at 6.35 AM. 

From the hotel, we’ll head down to the National Mall area, do a loop (and observe the beautiful scenery!) and run back to the hotel. The total distance will be approximately 3 to 4 miles. All running abilities are welcomed! 

Weather note: In the event of rain, there will be an alternative workout in the gym hotel (same time) for all those who are interested. 

Registration

Registration desk will be located on the Ballroom Level

Vulnerable Populations

Chair: Courtney Nations

A Novel Reconsideration of Vulnerable Consumers

• Ronald P. Hill, American University

Conceptualizing Service Captivity: When Power Shifts to Providers

• Steven W. Rayburn, Texas State University
• Marlys Mason, Oklahoma State University
• Maarten Volkers, FernUniversität

A Citizen-Customer View of Resiliency: Focusing the Public and Private Lens

• Robert G. Richey, Auburn University
• Colin B. Gabler, Ohio University
• Geoff Stewart, University of Louisiana Lafayette

When Do Social Services Meet Recipients’ Consumption Needs? A Power-Justice-Access Model (PJAM)

• Courtney Nations, University of North Florida
• Stacey M. Baker, Creighton University
• Meredith R. Thomas, Florida State University
• Aronte M. Bennett, Villanova University

Issues in Buyer-Seller Communications

Chair: David S. Waller

Attitudes to Regulating Advertising in Different Media in Australia

• David S. Waller, University of Technology Sydney

Estimating the Hidden Buying States of the Customer in Online Business-to-Business Markets

• Neda B. Marvasti, Aalto University
• Juho-Petteri Huhtala, Aalto University School of Business
• Pekka Malo, Aalto University School of Business
• Iiro Vaniala, Aalto University School of Business
• Zeinab R. Yuosefi, Aalto University
• Bikesh Upreti, Aalto University School of Business
• Samuel Kaski, Aalto University
• Henrikki Tikkanen, Aalto University School of Business

The Influence of Political Motives in Marketing

Chair: Matthew Meng

How Perceived Similarity with Leaders Influences Decision Making

• Matthew D. Meng, Utah State University
• Alexander Davidson, Wayne State University 

To Boycott or Not to Boycott

• Suneal Bedi, The Wharton School

How Political Ideology Shapes Gift Giving

• William Ding, Washington State University
• Jeff Joireman, Washington State University
• David Sprott, University of Wyoming
• T.J. Weber, Orfalea College of Business, California Polytechnic State University, San Luis Obispo

Special Session: Consumer Well-Being in Complex, Maladaptive, and Health-Related Consumption Contexts

• Wendy A. Boland, American University
• Ingrid Martin, CSULB
• Marlys Mason, Oklahoma State University
• Steven Shepherd, Oklahoma State University
• Denise Buhrau, Stony Brook University

PAPER ONE: Seeing Brands Through Rose-Colored Lenses: When Domain Complexity and Fear of Being Taken Advantage of Leads to Increased Trust

PAPER TWO: In Search of Well-Being: Factors Influencing the Movement Toward and Away From Maladaptive Consumption

PAPER THREE: Motivating Healthy Behaviors Among Low Health Conscious Individuals: The Role of Inclusion and Exclusion Strategies

Consumer well-being refers to experiences related to acquisition, consumption and ownership that are beneficial to both consumers and society. Many of today’s pressing societal problems often have at their root some excessive consumption or involve consumer who may be taken advantage of. Building deep, long-lasting customer relationships focused on loyal product usage is a central goal of marketing-focused organizations. Doing this through ethical, socially-responsible means is critical.  This special session explores how consumption in contexts of complexity and overconsumption coupled with marketing elements (e.g., brand name, product design, marketing message) may contribute to consumption of products that can be detrimental to consumer well-being.

Examining Issues Related to Health & Wellness

Chair: Cassandra Davis

Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit

• Jason Stornelli, Oregon State University
• Beatriz Pereira, Iowa State University
• Richard J. Vann, Penn State, Behrend

Weight Neutral Approaches to Better Health: An Exploratory Examination of Weight Self-Importance

• Cassandra Davis, Wayne State University

Macromarketing Effects on 50+ Life Satisfaction: A Cross-ountry Trade-off Perspective

• Tatjana M. Koenig, Saarland Business School, HTW
• Val Larsen, James Madison University

Special Session: Issues in Tobacco Control: Corrective Advertising, Risk Communication, and Use of “Innovative” Tobacco Products

Session Co-Chairs: Christopher Berry, Colorado State University; J. Craig Andrews, Marquette University

Session Discussant: Minal Patel, PhD, MPH, Director, Truth Initiative Schroeder Institute

The purpose of this session is to present the latest research on corrective advertising by tobacco companies, tobacco risk communication, and the use of innovative combusted tobacco products. Participants in this discussion will present on and discuss the impacts of mandated corrective advertising and risk communication on risk beliefs and risk information retention, respectively. In addition, as novel tobacco products continue to be introduced in the marketplace, initiation of tobacco use is a continued concern. Thus, another paper will examine young adult smokers’ and susceptible non-smokers’ responses to these variants using a choice experiment and behavioral probability measure, and by assessing product perceptions

A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc.

• Christopher Berry, Colorado State University
• Scot Burton, University of Arkansas
• Jeremy Kees, Villanova University
• Craig Andrews, Marquette University

The Role of Numeracy Skills in Adolescent Retention of Tobacco Risk Information

• Daniel Romer, Annenberg Public Policy Center, University of Pennsylvania
• Ellen Peters, Department of Psychology, The Ohio State University

Combusted Tobacco Innovation in a Smokefree World: An Analysis of Flavour Capsule Cigarettes

• Janet Hoek, University of Otago
• Philip Gendall, University of Otago
• Mei-Ling Blank, Department of Preventive and Social Medicine, University of Otago
• Christine Eckert, University of Technology Sydney
• Jordan Louviere,  University of South Australia
• James F. Thrasher, Arnold School of Public Health, University of South Carolina

Special Session: Engaging Undergraduates in Public Policy: A Research-Driven Pedagogical Approach Panel Discussion from Faculty, Students, and the Field

Session Coordinators:

• L. Lin Ong, Cal Poly Pomona
• Karen Becker, The College Of New Jersey

Additional Panelists

• Omar Parbhoo, Vice President, ideas42, Charitable Giving and International Livelihood Programs
• Christine Borton, The College of New Jersey undergraduate student, Undergraduate Research Group Coordinator
• Adriana Abizadeh, Executive Director, Latin American Legal Defense and Education Fund

The increasing interconnection of business, society, and policy, coupled with emergent policy-related challenges, increases the need for graduates with a working knowledge of public policy. We see undergraduate student research as a pathway for career exploration, civic engagement, and development of public policy knowledge This session provides an opportunity for faculty to engage in practical dialogue to consider ways in which policy can be integrated across various curriculum elements, how students can be exposed to policy-directed research and the benefits for both students and faculty. The mixed panel of faculty, students, and policy practitioners provides a balanced set of insights.

Digitized Health

Chair: Sven Tuzovic

Attitudes and Usage of Digital Health Tools for Managing Gestational Weight Gain: A Feasibility Pilot Study

• Ann Mirabito, Baylor University

The Health and Wellness Study: A Study of the Exercise and Nutrition Habits of Middle-School Children in a Lower-Income Neighborhood

• Aarti S. Ivanic, University of San Diego

Consumer Resistance of ‘Behavioral-based’ Insurance Policies: The Moral Dilemma of Solidarity

• Sven Tuzovic, QUT Business School
• Stefanie Paluch, RWTH Aachen University 

Lunch

Research Think Tanks

This year, we are introducing a new type of session – what we are calling “Research Think Tanks.” These four sessions provide an opportunity for attendees to gather together to discuss some timely, hot-button research topics and policy issues. In alignment with our theme, “Uncharted Territories,” we want to provide scholars with time to consider possible research ideas and meet others interested in taking on similar projects. These sessions are not designed as panel discussions or paper presentations; rather, they are collaborative discussions on research ideas and how we, as scholars, may be able to contribute to addressing these difficult topics. We encourage you to attend and participate.  

Gun Violence & Safety Research

Facilitated by: Bill Wilkie, Greg Gundlach, & Vasmi Kanuri

Opioid Crisis (Marketing & Addiction)

Facilitated by: Marie Yeh

Immigration Concerns & Reform

Facilitated by: Cliff Shultz and Josh Wiener

Voter Engagement & Influence

Facilitated by: Ronald Paul Hill & Ann Mirabito