Times are subject to change by AMA. Please continue checking back for more sessions and descriptions!

Registration

Registration

Come check in, get your badge and more information on the event.

Self Care Room

Marketplace Business Simulation

Startup a new marketing division for a large, international company. Your goal? Launch a revolutionary new product line. Test your marketing skills in this unknown market. Can you satisfy demanding customers, beat aggressive competitors, and earn big bucks in this innovative marketing simulation? The 2025 AMA ICC Marketplace Marketing Simulation is sponsored by Marketplace Simulations

Case Competition Finals

The 2025 Case Competition finalists will have the opportunity to showcase their talents and compete for First Place, in front of a team of judges. The session is closed to competition finalists only. The 2025 AMA Collegiate Case Competition is co-sponsored by Adobe and Deloitte Digital.

Competition Info Session

Get ready for AMA Competitions! This session covers what to expect, important details, and a Q&A to ensure you’re fully prepared—whether competing individually or as a team—at ICC.

Design Lab Marketing Challenge

Returning for the second year, this in-person program, the Design Lab Marketing Challenge, will be a 2-hour engaging session that will allow teams to compete against other teams as they design and create a 2-page creative marketing strategy plan. Pre registration is required.

T-Shirt Competition Drop-Off

The Chapter T-Shirt competition invites chapters to design and showcase a shirt that represents their chapter/university spirit. Students attending ICC can view and vote on the winning Chapter T-shirt. Make sure you cast your vote! The 2025 AMA ICC Chapter T-Shirt Competition is sponsored by MemberPromos.

Deloitte Workshop

Host Chapter Meeting

ICC Host Chapter Representatives will be meeting to prepare for the conference ahead.

DMI Faculty Session

Digital Marketing Competition

Sponsored by McGraw Hill

Deloitte Workshop

What to Expect at ICC

Join us for the “What to Expect” session where the Conference Co-Chairs will provide a roadmap to make the most of your conference experience! Discover insider tips on navigating workshops, networking events and competitions. Whether you are new to ICC or haven’t been in a while, you don’t want to miss out on this opportunity to ask questions, enhance your conference journey and make lasting connections!

Student Agency Networking Blitz

New Faculty Advisor Workshop

Is this your first ICC? Are you a new AMA Faculty Advisor at your university? At this workshop, seasoned advisors (who were once in your shoes) will share tips and resources that will allow you to prioritize sessions you and your students attend at ICC, and provide best practices for chapter planning, membership recruitment, programming, marketing, and succession planning. Seasoned advisors are also welcome to attend and share advice!

Deloitte Workshop

Chapter Leader Roundtable Mixer

Competition Info Session

Get ready for AMA Competitions! This session covers what to expect, important details, and a Q&A to ensure you’re fully prepared—whether competing individually or as a team—at ICC.

Deloitte Workshop

Social Scramble + T-shirt Exchange

Faculty Advisors Reception

We invite all Collegiate Chapter Presidents and President-Elects in attendance at ICC to be part of this welcome mixer.

Parade of Chapters Line Up

Parade participants: please report to Borgne to check in and make sure your chapter is accounted for in the lineup.

Opening Kick Off + Parade of Chapters

Let’s kick off this year’s conference and celebrate another return to New Orleans, featuring the Parade of Chapters and Keynote Speaker Martin Nance, Executive Vice President and Chief Marketing Officer for the Minnesota Vikings.

Martin Nance

Keynote | Executive Vice President and Chief Marketing Officer, Minnesota Vikings

Chapter T-Shirt Competition

The Chapter T-Shirt Competition invites chapters to design and showcase a shirt that represents their chapter/university spirit, and students attending ICC will have the opportunity to view and vote on the winning Chapter T-shirt. Make sure you cast your vote in Cvent! The 2025 AMA ICC Chapter T-Shirt Competition is sponsored by MemberPromos.

"Back to the 2010's" with DJ Pdogg

AMA is throwing the best party ICC has ever seen! DJ Pdogg will take you down memory lane with the best hits from 2010-2019!

Registration

Come check-in, get your badge and more information on the event.

Self Care Room

Available throughout the conference if you need a moment of reprieve; please inquire at AMA Registration.

Faculty Research Presentations (AM Session)

Faculty sessions will consist of paper presentations based on the submission of extended abstracts that have been accepted. All papers will undergo a double-blind review process. Accepted papers will be published digitally on the AMA website.

College2Career Panel

Presented by Enterprise

Perfect Pitch Competition

Marketing Strategy Competition (AM Round)

The Marketing Strategy Competition levels the playing field for all schools, big and small, to challenge your wit, speed and presentation skills. This one is all about using your knowledge and experience to react quickly to come up with a case solution. You have the option of participating in this morning session, or during the afternoon session starting at 1:45 p.m.

Undergraduate Research Poster Set-up

Undergraduate students will set up their poster presentations from 9:30 – 10:00 a.m. Preview and judging will begin at 10:00 and conclude at 11:00 a.m.

Undergraduate Research Preview and Judging (Round 1)

Undergraduate research presenters will have the opportunity to meet with judges for Q&A and Round 1 Judging.

Skill-Up Stations

Marketing Ed Sessions

Undergraduate Research Oral Presentations (Final Round)

Come hear the top selected undergraduate research presentations! Each student will have approximately six minutes to share an overview of their research poster.

Marketing Ed Sessions

Student and Faculty Lunch

Sales Competition

Undergraduate Research Poster Viewing

Final poster viewing for undergraduate research participants.

Marketing Strategy Competition (PM Round)

The Marketing Strategy Competition levels the playing field for all schools, big and small, to challenge your wit, speed and presentation skills. This one is all about using your knowledge and experience to react quickly to come up with a case solution. You have the option of participating in this afternoon session, or the morning session starting at 9:00 a.m.

Chapter Leadership 1: How To Become a Top Small Chapter

Chapter Leadership 2: Communications

Chapter Leadership 3: Fundraising

Chapter Leadership 4: How to Become a Top Chapter

Faculty Research Presentations (PM Session)

Faculty sessions will consist of paper presentations based on the submission of extended abstracts that have been accepted. All papers will undergo a double-blind review process. Accepted papers will be published digitally on the AMA website.

Chapter Leadership 5: Case Competition

Chapter Leadership 6: How to Become Chapter of the Year

Chapter Leadership 7: E-Board Leadership/Chapter Planning

Chapter Leadership 8: Planning an AMAzing Marketing Week

Chapter Leadership 9: Community & Social Impact

Chapter Leadership 10: Membership

Chapter Leadership 11: Professional Development

Chapter Leadership 12: Annual Report

Keynote and Awards Ceremony

Breakfast

Registration

Self Care Room

Available throughout the conference if you need a moment of reprieve; please inquire at AMA Registration.

AMA Today: Insights & Opportunities for Collegiate Faculty

Join Bennie F. Johnson, AMA CEO, and Tim Butler, CCC President, for an in-depth update on AMA and Collegiate Chapters. Discover current priorities, ask questions, and explore ways to engage with the CCC.

Career Workshops

Perfect Pitch Competition Finals

Finalists for the Perfect Pitch Competition will have one more opportunity to compete, as judges determine the winners.

Skill-Up Stations

ICC Career Fair

Don’t miss the opportunity to connect with recruiters from around the country!

Marketing Strategy Competition Finals

Finalists for the Marketing Strategy Competition will have one more opportunity to compete, as judges determine the winners.

Sales Competition Finals

Finalists for the Sales Competition will have one more opportunity to compete, as judges determine the winners.

Career Workshops

Case Competition Winners Showcase

The 1st Place winners of the AMA Collegiate Case Competition will present their case. Open to all conference attendees. The 2025 AMA ICC Case Competition is sponsored Adobe & Deloitte Digital.

AI in Marketing Panel

Council Reception

This reception is closed to the AMA Collegiate Chapters Council, special guests and AMA Support Center Staff

Chapter Awards Banquet

Join the Conference Co-Chairs, Collegiate Chapters Council and AMA Support Center, as they present awards to the AMA Collegiate Chapters for excellent work completed during the year, and recipients for our various individual awards. Let’s come together, celebrate and bring the 2025 AMA ICC to an AMAzing close! Business or evening attire required.