Social Media Bootcamp (Sept 2024)
Online | 2 Days | Beginner
Strategy & Planning
- Create a Social Media Strategy
- Define your Target Audiences
- Set Your Goals
- Choose Your Social Media Channels
- Audit your Current Activity
- Plan your Social Media Content/Create a Content Calendar
- Build your Processes
- Social Media Scheduling Tools
- Plan for Social Media Customer Care and Crisis Management
Content Creation
- What Content Works Best for Social Media in 2024 and beyond
- How to Create Effective Social Media Videos
- Music Rights for Social Media
- How to Design Effective Social Media Graphics
- How to Create Effective Photography for Social Media
- Image and Graphic Rights in Social Media
- How to Create Engaging Copy in Social Media
- Advice on Sharing User Generated Content
- Top Tools for Content Creation
Social Media Platforms
- What platforms are good for B2C (Facebook, Instagram, TikTok)
- What platforms are good for B2B (LinkedIn, X, YouTube)
- Platform features that support B2C engagement (Facebook Groups, Stories, Instagram Reels, hashtags, tagging)
- Platform features that support B2B engagement (LinkedIn Events, LinkedIn Live, YouTube Shorts)
- Good/bad examples of Social Campaigns
- Things to be weary of
Advertising & Measurement
- The Different Types of Social Media Ads
- How to Set Objectives
- How to Effectively Target Your Audience
- Design and Create Ads That Covert
- Set Your Budget and Schedule
- How to Measure Your Success
- Examples of Best Practice Advertising Campaigns
What’s Included?
- 4 workshops led by social media professional
- A mix of presentation content and hands-on exercises
- Open Discussion thread opportunities
Who Should Attend?
- Individual contributor, entry to mid-level social media professionals
- Looking to improve their presence/engagement and take their work to the next level
- Has a hand in developing the strategy, not just doing the work
- Beginner level content, but already has experience working in social media and knows the basics of the different platforms. Will not cover how to post, etc.
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.