Marketing Strategy & Management Bootcamp
Online | 2 Days | Intermediate
July 16, 2024 (all times CT)
Session 1 – Master Marketing Planning and Strategy
Success in marketing begins with knowing what to do, when to do it, and how to do it. In the first session you will enjoy gaining current thinking and numerous best practice examples in setting up your firm (and yourself) for success with your customers and markets. And getting to a great marketing plan and marketing strategy requires attention to selecting and executing appropriate market research approaches for your particular situation.
Session 2 – Optimize Segmentation, Targeting, Positioning, and Differentiation
Experienced marketers consider these topics to be the “soul of the field” – that is, the core building blocks for developing and executing great marketing management! In the second session you will have the opportunity to consider multiple contemporary approaches to these core marketing tasks, including loads of real examples of firms who did it well and (unfortunately) also firms who did not do it well. We will dissect what went right and what went wrong, and most importantly – why.
July 17, 2024 (all times CT)
Session 3 – Create and Deliver the Value Proposition: Branding and Products
A wise marketer once said: “Every individual in an organization should be able to articulate the basic value proposition delivered by the firm’s offerings to its customers.” The key word of emphasis above here is everybody – that is, the responsibility is not just on marketing and salespeople. In the third session you will benefit from the opportunity to consider ways marketing can positively impact an organizational culture that is truly customer centric. Thus, marketers can have huge potential influence on firm success as well as success with customers.
Session 4 – Create and Deliver the Value Proposition: Promotion Tools and Service
Marketing’s role sometimes ends up a bit boxed in as mostly creating and executing various forms of promotion. And indeed, these are super-important elements within the professional marketer’s toolkit! In the fourth session you will gain a good review of the pros and cons of various promotion options. But we’ll take things farther to develop a set of very specific related actions beyond promotion that savvy marketers can employ to up the odds that their firm’s offerings have the best possible shot at success in the market.
Who Should Attend?
- Professionals who are relatively new to marketing but who are now in a position to impact marketing success within their organization (this can include have come into marketing from other fields)
- Veteran marketers who want a solid “brush up” on current marketing ideas, issues, and key success factors
- Those within the extended marketing family (such as sales, communications, social media, public relations, graphic design, market research, etc) who want to gain a broader understanding of successful marketing management
- Individuals interested in pursuing the PCM Marketing Management certification
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.