AMA Social Media Strategy – February

Pre-Work

Prepare for an engaging learning journey by familiarizing yourself with the course platform! This is also your opportunity to kickstart connections with your instructor and fellow cohort members, and gain an overview of the course’s scope and topics. 

The pre-work will be available on Thursday, January 25.

Determining your Baseline & Social Media Goals

Start the course off by taking stock of where your social media efforts currently lie and what your goals are. This foundational week is critical to ensure your social media strategy aligns with your business goals, and that all the work you do moving forward relates to the goals you want to achieve.

This week’s online content and assignment will be available on Thursday, February 1.

Using Research to Understand Your Audience

As with any marketing practice, understanding your audience is key. This week will focus on spending time researching your audience in terms of how they show up and engage on social media, as well as looking to your competitors and the industry to see what they’re doing that performs well.

This week’s online content and assignment will be available on Thursday, February 8.

Live Session: Social Media Platforms

Virtually engage with your instructor and peers to discuss the content and activities covered in the first two weeks. Plus, we will discuss the different social media platforms and how to select the right ones for your business. 

Content Alignment

Content is king, but where are you getting it from? This week will focus on what a strategy for creating and gathering content looks like for you, and thinking through what types of content work best on different platforms.

This week’s online content and assignment will be available on Thursday, February 15.

Content Distribution

Learn how to create a plan for repurposing your content across various channels and how different tools, including AI, can help ease your workload in terms of creating, managing and scheduling content.

This week’s online content and assignment will be available on Thursday, February 22.

Live Session: Trends

Virtually engage with your instructor and peers to discuss the content and activities covered in the last two weeks. Plus, learn how to stay on top of changing trends and whether or not it’s right for you to get on board.

Community Management and Engagement

Once your content is out there, ideally, you’ll see a lot of engagement. This week will focus on community management, creating a plan for managing comments, and what to do when things go differently than expected.

This week’s online content and assignment will be available on Thursday, February 29.

Implementing Your Strategy

You’ve done the work, so now it’s time to implement it! The final week will look at implementation by aligning your team roles and responsibilities, and how to set up processes to know if your strategy is working.

This week’s online content and assignment will be available on Thursday, March 7.

Final Live Session

It’s time to wrap up the six-week program! Virtually engage with your instructor and peers to discuss the content, assignments and most significant takeaways, along with looking to the future on how and when you should plan to revise your strategy.