AMA Digital Marketing Copywriting – January 2025

Review the Platform & Introduce Yourself

Before the course begins, spend some time reviewing the course platform. You should know: where to access the weekly lessons, activities, and complete the pre-work discussion prompt. 

Provide a short introduction about yourself and get to know your peers in this six week course. Tell us about your background, interests, and any other things that you would like to share with us. What do you believe your copywriting strengths and weaknesses are, and what do you hope to gain from this course?

During this live session, join your instructor and peers to discuss the content and activities covered in the first two weeks. Come prepared with questions and to discuss your progress on the first two assignments.

Please note that all Live Session classes are listed in Central Time Zone.

Audience

Writing compelling copy relies heavily on understanding who your audience is so you can write to their pain points and needs. Learn how to create an audience persona and identify their pain points, desires and needs.

Voice

The language you use can evoke different emotions, and as a company, it is essential to understand your brand voice and how you want to portray yourself. Learn how to create your brand voice and utilize content pillars in your strategy.

Virtually engage with your instructor and peers to discuss the content and activities covered in the first two weeks.

Please note that all Live Session classes are listed in Central Time Zone.

Website Copy

The copy on your website directly impacts the action your audience chooses to make. Learn how to write for the home and about pages, product and service copy, and microcopy throughout your website.

Email Copy

Email can be a great marketing tool, but with the number of emails sent daily, you must stand out to ensure yours gets opened and read. Learn how to write effective subject lines, body copy and utilize A/B testing.

Virtually engage with your instructor and peers to dive into a unique trending topic that impacts copywriting.

Please note that all Live Session classes are listed in Central Time Zone.

Long-Form Copy

Articles and blogs can go more in-depth than other forms of marketing, but they still require focus and structure to share the information you need. Learn about the writing process, headlines, and the building blocks of writing articles and blogs.

Social Media Copy

When you’re limited in characters and attention span, the words you use are even more critical. Learn how to write copy for feed posts, stories, and video copy, and consider the use of hashtags and emojis in accessibility.

It’s time to wrap up the six-week program! Virtually engage with your instructor and peers to discuss the content, assignments and most significant takeaways.

Please note that all Live Session classes are listed in Central Time Zone.