AMA Digital Marketing Copywriting – March (Sold Out!)

Pre-Work

Dive into the content marketing funnel and awareness stages, laying the foundation for this training. Plus, this is your opportunity to become familiar with the course platform!

The pre-work will be available on Thursday, February 29. 

Audience

Writing compelling copy relies heavily on understanding who your audience is so you can write to their pain points and needs. Learn how to create an audience persona and identify their pain points, desires and needs.

This week’s online content and assignment will be available on Thursday, March 7.

Voice

The language you use can evoke different emotions, and as a company, it is essential to understand your brand voice and how you want to portray yourself. Learn how to create your brand voice and utilize content pillars in your strategy.

This week’s online content and assignment will be available on Thursday March 14.

Live Session

Virtually engage with your instructor and peers to discuss the content and activities covered in the first two weeks.

Website Copy

The copy on your website directly impacts the action your audience chooses to make. Learn how to write for the home and about pages, product and service copy, and microcopy throughout your website.

This week’s online content and assignment will be available on Thursday, March 21.

Email Copy

Email can be a great marketing tool, but with the number of emails sent daily, you must stand out to ensure yours gets opened and read. Learn how to write effective subject lines, body copy and utilize A/B testing.

This week’s online content and assignment will be available on Thursday, March 28.

Live Session

Virtually engage with your instructor and peers to dive into a unique trending topic that impacts copywriting.

Long-Form Copy

Articles and blogs can go more in-depth than other forms of marketing, but they still require focus and structure to share the information you need. Learn about the writing process, headlines, and the building blocks of writing articles and blogs.

This week’s online content and assignment will be available on Thursday, April 4.

Social Media Copy

When you’re limited in characters and attention span, the words you use are even more critical. Learn how to write copy for feed posts, stories, and video copy, and consider the use of hashtags and emojis in accessibility.

This week’s online content and assignment will be available on Thursday, April 11.

Final Live Session

It’s time to wrap up the six-week program! Virtually engage with your instructor and peers to discuss the content, assignments and most significant takeaways.