AMA Digital Marketing Bootcamp

Welcome

Workshop 1: Bolster Your Digital Marketing Career by Developing a Successful Digital Marketing Strategy

• Why digital marketers who can develop a successful digital marketing strategy are ready for that next level in their career
• The 15 steps to developing a successful digital marketing strategy
• How to sell your strategy internally to receive sign-off and execute your digital marketing strategy

Attendee working session: Identify your top target audience for an upcoming campaign and develop specific personas based on individual wants, needs, issues and challenges.

Cord Silverstein

President of Advocacy Social

Break

Workshop 2: “Avoid The Void”: How To Create Compelling Content

If a social media post goes up, does anyone even see it? (Or does it go into the void?) This workshop will cover how to structure content for engagement, what currently drives shareability, and how to stack the deck in your favor, no matter your company size.

• The science behind social engagement and why people share
• Reframing structure around copy and media, with a special focus on comedy writing
• Amplification tactics, including paid media for any budget
• How to measure success and pivot to improve over time

Attendee working session: You will work on copywriting for multiple platforms and an amplification plan for an example campaign. Plus, think through questions to ask to ensure growth.

Ann Marie Taepke

Chief Marketing Officer, Holderness Family Productions

Break

Workshop 3: How to Outrank Your Competitors On Google

Having a first-class online presence is more critical than ever. But, unfortunately, it’s also more competitive than ever. In this session, you’ll learn:

• How to strategically out-seat and out-rank your competitors using up-to-date SEO best practices
• When to worry about your competitors (and when not to)
• The role a competitive SEO analysis plays in your overall strategy, and the characteristics of websites and content that ranks at the top

Attendee working session: Details coming soon!

Jenny Munn

SEO Consultant, The Munn Group

Welcome Back

Workshop 4: Double Your Open and Click-thru Rates on Your Next Email Marketing Campaign

• Develop a successful email strategy: How to see email campaigns as an ongoing story instead of one-offs
• Three stages of email success: The equation to determine email priorities and consistently improve performance
• High-performance email best practices: What specific techniques will consistently deliver top success metrics

Attendee working session: Develop a top-performing email subject line, pain point and call to action for an upcoming email campaign.

Cord Silverstein

President of Advocacy Social

Break

Workshop 5: What Will Define the Next Generation Digital Marketer and How Do You Become One?

Cord Silverstein

President of Advocacy Social

Jenny Munn

SEO Consultant, The Munn Group

Ann Marie Taepke

Chief Marketing Officer, Holderness Family Productions