2024 Transformative Consumer Research (TCR) Impact Festival

Boston, MA

Thursday, August 15 (All Times In ET)

2:00 pm - 5:30 pm

Setting the Foundation for Engaging in Research with Societal Impact

Session 1: Publishing Research with Societal Impact: Perspectives from Journal Editors

Session 2: Identifying Pressing Social and Global Challenges and Scoping Impact

Session 3: Business Tools for Accelerating Social Impact Research that Leverages Existing Strengths

Friday, August 16 (All Times In ET)

8:30 am - 12:30 pm

Designing Research with Societal Impact

Session 4: Measuring Social Impact: Identifying, Defining and Measuring Social Impact Metrics

Session 5: Designing a Project with Societal Impact

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