Competition Objectives
- Design and create at least two digital marketing outputs based on a digital marketing brief
- Showcase your creativity, skills and ability to develop digital marketing outputs
Competition Sponsor
Who is the Competition Sponsor?
McGraw Hill, a leader in working to expand the possibilities of content and technology to support learning in a connected world. McGraw Hill is working closely with Dr. Raj Sachdev, author of Digital Marketing (McGraw Hill) to create and bring you this brand new competition with a debut at ICC 2025.
What is this new competition all about?
The McGraw Hill Sachdev Digital Marketing Competition is designed to challenge students to create effective digital marketing outputs based on a given digital marketing brief which will be provided at the start of this in-person competition at the ICC. Teams will be asked to create two digital marketing outputs (details to be provided in the digital marketing brief) within the time allotted.
Are there any recommended resources to prepare for this competition?
Select material from Digital Marketing is relevant to this competition.
Sponsor Website and Resources
- E-Book for Digital Marketing.
- Instructors can obtain an Instructor Copy to consider for their courses.
- Instructors may visit here for other available marketing products for your courses.
- Instructors may visit here for other business products for your courses.
- Visit McGraw Hill on Facebook
- Visit McGraw Hill on LinkedIn
Competition Process
- Sign up when competition opens.
- Note: This is a team competition, with teams of 2-5 students.
- Only 30 team spots available on a first-come, first-served basis, one team per chapter.
- Participants must be registered for the 2025 AMA International Collegiate Conference (ICC).
- Note: Even if your chapter is still in the process of paying for ICC registration, you can sign up for the ICC competitions. All competition participants will be verified and confirmed before securing a competition spot.
- Once teams and members are verified, participants will receive a confirmation email with further details.
- At ICC, the competition will be a 2-hour session where your team works together to create two digital marketing outputs based on a digital marketing brief to be provided on site at the competition.
- Each competing student must provide and bring their own laptop, fully charged.
- Note: Power strips or electrical outlets will not be available. It is the responsibility of the participating chapters and their members to ensure their team has the necessary technology powered up to compete.
Entry Requirements
- Exclusively open to undergraduate students
- Each AMA Collegiate Chapter may register only one team, consisting of 2-5 students, to compete
- Students competing are required to be in-person at the AMA International Collegiate Conference (ICC)
How is the Competition Judged?
Your team will be evaluated by a panel of session partners and volunteer judges using the evaluation criteria outlined below.
Output One
Objective (0 to 5 Points)
- Identifies objective and justifies
Keywords (0 to 5 Points per criteria / Up to 10 Points)
- Identifies specific and relevant keywords
- Justification
Content and Engagement (0 to 5 Points per criteria / Up to 20 Points)
- Relevant content
- Unique content
- Call to Action
- Interactive elements
Budget (0 to 5 Points)
- Identifies reasonable cost and budget and justifies
Output Two
Design/Aesthetics (0 to 5 Points per criteria / Up to 20 Points)
- Creativity & Appearance/Look & Feel
- Format/Layout
- Format/Mix of text, images, and other elements
- Uses and cites legal sources of imagery and other content
Relevance/Content/Functionality (0 to 5 Points per criteria / Up to 25 Points)
- Relevant subject matter/matches referral source
- Strategically incorporates relevant keywords
- Value
- Ease of Navigation
- Responsiveness
Engagement and Analytics (0 to 5 Points per criteria / Up to 15 Points)
- Call to Action
- Interactive elements
- Describe actionable analytics the output is positioned to generate
Competition Prize
More info is coming soon!