Support Materials for Non-Marketers During the COVID-19 Crisis
We are communicators. We are helpers. We have the skills to spark inspiration, support, determination and hope – many of the things necessary to overcome adversity and the crisis our world is facing. These curated resources will be updated regularly to support you while you lead through these fast-changing times.
A Guide to Working From Home
We pulled together some of the best tips from around the web on working from home. We’ll update this list regularly, so be sure to check back.
15 Minutes of Your Time — WFH Edition
We asked marketing leaders and practitioners how they begin their daily work-from-home routines—be sure to check back as more weigh in!
How Marketers Can Navigate Outbreaks and Uncertainties
What brands can do to overcome the challenges presented by the coronavirus and get creative in a time of crisis
Column: Coronavirus Becomes the Social Bug
J. Walker Smith on the nuances of the coronavirus outbreak, and how the vulnerabilities it exposes could portend a positive rebound.
How Restaurant Marketers Can Communicate with Customers During Pandemic Uncertainty
Restaurants that choose to remain open at this time need to alert customers that they’re open, what they’re offering and how they’re keeping customers and employees safe.
5 Steps to Pivot from In-Person to Virtual Events Today
As the coronavirus outbreak limits all in-person interaction, here are immediate actions you can take to move your event online.
In Sickness and in Telehealth
Virtual appointments with doctors are paramount in the age of COVID-19, and marketers can encourage customers to head online by presenting a holistic healthcare plan.
From Outside AMA
Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
You’ll learn:
- How, when, and why to use journey and impact analytics
- How to prove and improve impact with attribution data
- What goes into good dashboards and reports
Top Tips: Using Email Marketing to Penetrate Target Accounts
Key Takeaways:
- Email marketing tips for connecting with buyers within target accounts
- How to prepare your data for effective campaigns
- Proven follow up strategies including timing and data mining
Toolkits
We have collected three of our toolkits we think can help you during this crisis. You will receive a Content Marketing Budget Template, a Press Release Template and a Market Research Proposal Template.
Virtual Conference
Time moves fast and tech moves even faster. Drop into this AMA virtual event to hear from engaging speakers who are ready to help you think differently about digital marketing. With presentations from 10 speakers, you’ll be equipped with the solutions you need to keep your marketing strategy relevant.