Support Materials for Marketing Professionals During the COVID-19 Crisis
We are communicators. We are helpers. We have the skills to spark inspiration, support, determination and hope – many of the things necessary to overcome adversity and the crisis our world is facing. These curated resources will be updated regularly to support you while you lead through these fast-changing times.
How Marketers Are Working During the Pandemic
The COVID-19 outbreak has necessitated an abrupt shift in how marketers conduct business. We surveyed AMA chapter leaders to learn more about its effects on everyday work life.
The Big Shift: A Prediction of What’s to Come Post-Pandemic
Change was coming all along, but the coronavirus has expedited a number of key facets of consumer behavior.
Allow Adaptation to Fuel Creativity Amid Isolation
Staying creative is the lifeblood of a marketing agency. But how do agencies maintain their creative juices when the world is sheltering in place from COVID-19, we’re all working from home and our pre-pandemic best practices aren’t quite as effective?
Lead with Creativity, Not with Capital
Why your organization’s smart dimes are worth more than its dumb dollars.
A Guide to Working From Home
We pulled together some of the best tips from around the web on working from home. We’ll update this list regularly, so be sure to check back.
15 Minutes of Your Time — WFH Edition
We asked marketing leaders and practitioners how they begin their daily work-from-home routines—be sure to check back as more weigh in!
How Marketers Can Navigate Outbreaks and Uncertainties
What brands can do to overcome the challenges presented by the coronavirus and get creative in a time of crisis
Column: Coronavirus Becomes the Social Bug
J. Walker Smith on the nuances of the coronavirus outbreak, and how the vulnerabilities it exposes could portend a positive rebound.
How Restaurant Marketers Can Communicate with Customers During Pandemic Uncertainty
Restaurants that choose to remain open at this time need to alert customers that they’re open, what they’re offering and how they’re keeping customers and employees safe.
5 Steps to Pivot from In-Person to Virtual Events Today
As the coronavirus outbreak limits all in-person interaction, here are immediate actions you can take to move your event online.
In Sickness and in Telehealth
Virtual appointments with doctors are paramount in the age of COVID-19, and marketers can encourage customers to head online by presenting a holistic healthcare plan.
Reading
5 Features Your Mobile App Needs to Boost Engagement
Revolutionize your digital customer experience by ensuring your mobile app is up to snuff.
How to Optimize Your Digital Brand Narrative
Take control of your brand’s story with a unified approach to content, SEO and social media.
Content and Conversion When the Stakes are High
Middle-of-funnel content is important in high-consideration, high-stakes decision.
Digital Marketing Skills Quiz
Instructors from the AMA’s digital marketing training events provided the questions and the answers to which every digital marketer should know.
8 Ways to Optimize a Website for Voice Search
Voice search is becoming more popular, but websites could be doing more to optimize for queries from voice users.
Write Headlines That Win Clicks and Drive Traffic
These five headline best practices will get eyes on your content in no time.
10 Things Every Digital Marketer Needs to Know about Web Accessibility
How to remove the barriers around your content for people with disabilities.
Who Speaks for Your Company on Social?
Employees can be your best spokespeople on social media, but requiring them to post raises ethical concerns.
Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
You’ll learn:
- How, when, and why to use journey and impact analytics
- How to prove and improve impact with attribution data
- What goes into good dashboards and reports
Top Tips: Using Email Marketing to Penetrate Target Accounts
Key Takeaways:
- Email marketing tips for connecting with buyers within target accounts
- How to prepare your data for effective campaigns
- Proven follow up strategies including timing and data mining
Toolkits
We have collected three of our toolkits we think can help you during this crisis. You will receive a Content Marketing Budget Template, a Press Release Template and a Market Research Proposal Template.
Virtual Conference
Time moves fast and tech moves even faster. Drop into this AMA virtual event to hear from engaging speakers who are ready to help you think differently about digital marketing. With presentations from 10 speakers, you’ll be equipped with the solutions you need to keep your marketing strategy relevant.
Digital Marketing Certification
With more time at home and greater uncertainty of what the future holds, now is a good time to consider how you’re preparing yourself to lead the inevitable change ahead. Our Digital Marketing Pro program comes with 30 hours of online learning and when you pass the single exam, you become dually certified with the AMA and Digital Marketing Institute.