Support Materials for Marketing Students During the COVID-19 Crisis
We are communicators. We are helpers. We have the skills to spark inspiration, support, determination and hope – many of the things necessary to overcome adversity and the crisis our world is facing. These curated resources will be updated regularly to support you while you start your career during these fast-changing times.
Free Digital Marketing Training for Students
Sometimes it takes a crisis of global proportions to remind us that we each have unique means to help others.
Free AMA Membership for Recent Grads
As a special graduation gift, the AMA is giving recently graduated collegiate members a FREE year of AMA membership.
Micro-Internships
Micro-internships provide a tremendous opportunity when you are launching your career.
Connect with Us
Virtual Conference
Time moves fast and tech moves even faster. Drop into this AMA virtual event to hear from engaging speakers who are ready to help you think differently about digital marketing. With presentations from 10 speakers, you’ll be equipped with the solutions you need to keep your marketing strategy relevant.
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5 Features Your Mobile App Needs to Boost Engagement
Revolutionize your digital customer experience by ensuring your mobile app is up to snuff.
How to Optimize Your Digital Brand Narrative
Take control of your brand’s story with a unified approach to content, SEO and social media.
Content and Conversion When the Stakes are High
Middle-of-funnel content is important in high-consideration, high-stakes decision.
Digital Marketing Skills Quiz
Instructors from the AMA’s digital marketing training events provided the questions and the answers to which every digital marketer should know.
8 Ways to Optimize a Website for Voice Search
Voice search is becoming more popular, but websites could be doing more to optimize for queries from voice users.
Write Headlines That Win Clicks and Drive Traffic
These five headline best practices will get eyes on your content in no time.
10 Things Every Digital Marketer Needs to Know about Web Accessibility
How to remove the barriers around your content for people with disabilities.
Who Speaks for Your Company on Social?
Employees can be your best spokespeople on social media, but requiring them to post raises ethical concerns.
Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
You’ll learn:
- How, when, and why to use journey and impact analytics
- How to prove and improve impact with attribution data
- What goes into good dashboards and reports
Top Tips: Using Email Marketing to Penetrate Target Accounts
Key Takeaways:
- Email marketing tips for connecting with buyers within target accounts
- How to prepare your data for effective campaigns
- Proven follow up strategies including timing and data mining