Competition Objectives

• Produce a video to help highlight a Social Impact focus.
• The video should follow the brand guidelines and guardrails outlined in the call to action brief.
  • All videos created for this competition must not be made public or shared by chapters on social media platforms.
• Creativity and connection to the social issue are greatly valued!

Is there a “Social Impact Focus” this year?

Yes! Deloitte is this year’s sponsor, and they are challenging marketing students from colleges around the country to create a promotional video for a social impact organization or cause.

Is your chapter up for the challenge?

Learn more about the Deloitte Social Impact Challenge and access the brief now. We encourage everyone to take a moment to get familiar with the challenge and read the brief in its entirety.

How does the competition relate to the Annual Report?

This style category mirrors the Social Impact category of the Chapter Plan/Annual Report, where “cause” is defined as: “programs and activities that demonstrate the chapter’s commitment in which it operates (e.g., the larger campus community, the local community, national philanthropies) and the social impact of your marketing efforts.

The Social Impact portion of the Annual Report counts for 15 out of the 100 total Chapter Award Competition Points. This section places primary importance on activities that use chapter’s “marketing skills”.

---

Entry Requirements

---

How is the Competition Judged?

This competition will go through one round of judging by AMA Collegiate faculty and marketing professional volunteers and will be overseen by the AMA Collegiate Chapters Council.

Judging criteria and points ranking: Chapters can score up to 67 points.

Criteria: Video Content (Up to 20 Points)

The video clearly and succinctly communicates the relevance, the message of the social issue.

Content Relevance: (1 to 5 Points)

• Does the video clearly address a social issue or challenge?
• Is the issue or challenge relevant and significant in today’s society?
• Does the video effectively communicate the impact of the issue?

Clarity of Message: (1 to 5 Points)

• Is the message of the video clear and concise?
• Are the key points well-defined and easy to understand?
• Does the video avoid jargon or overly complex language?

Storytelling and Narrative: (1 to 5 Points)

• Is the video engaging and emotionally compelling?
• Does it effectively use storytelling techniques to convey its message?
• Are there memorable and relatable characters or stories within the video?

Engagement: (1 to 5 Points)

• Does the video maintain the viewer’s interest from start to finish?
• Is the pacing appropriate, and does it hold the viewer’s attention?

Criteria: Originality and Creativity (Up to 10 Points)

Originality: (1 to 5 Points)

• Does the video present a unique perspective or approach to addressing the issue?

Creativity: (1 to 5 Points)

• Are there creative elements such as animations, graphics, or innovative storytelling techniques?

Criteria: Production Quality (Up to 25 Points)

Video and Audio Quality: (1 to 5 Points)

• Is the video’s visual and audio quality clear and professional?
• Are there any distracting background noises, pixelation, or low-resolution issues?
• Is the video well-edited with smooth transitions?

Visual Appeal: (1 to 5 Points)

• Are the visuals engaging and visually appealing?
• Does the video use appropriate graphics, images, or animations to enhance its message?

Narration and Voiceover: (1 to 5 Points)

• If applicable, is the narration or voiceover clear and well-paced?

Length and Pacing: (1 to 5 Points)

• Is the video an appropriate length, keeping the viewer engaged?
• Is the pacing suitable, maintaining interest without rushing through important information?

Professional Tone: (1 to 5 Points)

• Does the video maintain a consistently professional tone throughout, using appropriate language, visuals, and messaging?
• Does it enhance the viewer’s understanding of the content?

Criteria: Impact and Advocacy (Up to 10 Points)

Call to Action: (1 to 5 Points)

• Does the video inspire viewers to take action or make a positive change related to the issue?
• Is there a clear and actionable call to action presented in the video?

Potential for Social Change: (1 to 5 Points)

• Does the video have the potential to make a meaningful impact on the social issue it addresses?
• Does it raise awareness effectively and encourage constructive dialogue?

Criteria: Impact and Advocacy (Up to 2 Points)

Accessibility and Inclusivity: (2 Points)

• Does the video provide subtitles or accessibility features for those with disabilities?
• Is the content inclusive and considerate of diverse perspectives?

Deduction: Over The Video Time Limit (-20 Points)

• Deduct 20 points if the video is over the 2:00 minutes time limit.

---

Competition Prize

This competition will award one winner in each of the following placements:

1st Place – $250 and AMA Certificate

2nd Place – $150 and AMA Certificate

3rd Place – $100 and AMA Certificate