Competition Objectives
- Demonstrate your website’s aesthetics
- Demonstrate your website’s content and functionality
- Demonstrate your website’s engagement and other website elements
Entry Requirements
To enter the competition, your chapter must:
- Be an active AMA Collegiate Chapter in good standing
- Have an active Collegiate Chapter (or school) website link
Remember to ensure that your website remains current and updated even after submission. Judges will assess your website within a specified timeframe. Further details will be provided shortly.
While attendance at the AMA International Collegiate Conference is encouraged, it is not mandatory for eligibility to win.
How is the Competition Judged?
This competition will go through one round of judging by AMA Collegiate faculty and marketing professional volunteers and will be overseen by the AMA Collegiate Chapters Council. If the judging scores are close, a second round of judging will be executed to identify the top winners.
Judging criteria and points ranking: Chapters can score up to 80 Points – Download Competition Rubric (full list of judging criteria and judging elements)
Design/Aesthetics (0 to 5 Points per criteria / Up to 20 Points)
- Creativity/Feel
- Appearance/Look
- Format/Layout
- Format/Mix of text, images/white space, video or infographics
Content/Functionality (0 to 5 Points per criteria / Up to 20 Points)
- Relevance and Value
- Ease of Navigation
- Information up-to-date
- Mobile Responsiveness
Engagement (0 to 5 Points per criteria / Up to 20 Points)
- Call to Action
- Social Media Integration
- Interactive Elements of polls, surveys, live chat box, podcast, etc.
- Recruitment – membership call to action
Required Elements (0 to 5 Points per criteria / Up to 20 Points)
- Link to AMA.org
- Connect your chapter website to AMA.org
- Link to Join
- Provide easy access and links to join your chapter and AMA.org
- Link to Board Members
- Provide easy access to your chapter leaders and e-board
- Link to Contact Us/Chapter
- Provide different options to connect
Competition Prize
This competition will award one winner in each of the following placements:
1st Place – $250 and AMA Certificate
2nd Place – $150 and AMA Certificate
3rd Place – $100 and AMA Certificate